Designed for those who crave the inside scoop on everything from people to policy to profits, each THRIVE episode transforms complex business and HR topics into clear, actionable advice. Whether you’re an entrepreneur, a seasoned business owner, or an aspiring leader, this podcast is your go-to source for cutting through the noise and gaining a competitive advantage.
Episodes
Tuesday Aug 16, 2022
Tuesday Aug 16, 2022
When it comes to banking, minority-businesses are often lacking that close relationship that many larger businesses have. With Community Development Financial Institutions (CDFIs), 60% of their lending must be focused on low- and moderate-income individuals. On this episode, Senator Mark Warner of Virginia is talking about the new piece of legislation he is working on and how it will increase investment to CDFIs and ultimately to those small businesses in low- and moderate-income communities.
Topics Include:
00:24 – An introduction to CDFIs
03:14 – The prevalence of unbanked or underbanked businesses
05:38 – Examples of CDFIs
07:44 – The State Small Business Credit Initiative (SSBCI)
09:57 – Incentivizing private investors to invest in CDFIs
14:31 – Who does the CDFI bill target?
15:41 – When might this bill pass?
17:50 – The importance of going out and borrowing money
Looking for other funding opportunities? Learn about the SBA Microloan Program at www.paychex.com/articles/finance/sba-microloan.
Read more about funding your business with our guide "Start Up Guide: Fund Your Business."
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Aug 11, 2022
Thursday Aug 11, 2022
With the Inflation Reduction Act expected to become law, the IRS would see funding increase by nearly $80 billion. “On the Mark” host Gene Marks and many others see this as a red flag for small businesses when it comes to auditing by the IRS. As a CPA and small-business owner, Marks offers a handful of tips on how to approach tax filing that could help reduce the risk of an audit. Listen to the podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Aug 09, 2022
Tuesday Aug 09, 2022
The supply chain industry was hit hard throughout the past two years, but DHL managed to find success despite the challenges they faced. On this episode of THRIVE, a Paychex Business Podcast, Gene Marks is talking with Greg Hewitt, CEO of DHL Express U.S. about what they are doing to attract and retain talent, increase customer satisfaction, and more.
Topics Include:
01:11 – About DHL Express
02:48 – Greg Hewitt’s background
03:17 – Reflecting on the past two years
08:09 – How DHL is attracting and retaining talent
15:37 – Compensation vs. workplace environment
18:03 – The importance of your people
19:20 – Happy employees, happy customers
21:32 – Advice for managing shipping costs
23:55 – Sharing the cost of shipping
Greg Hewitt talked about how DHL keeps a low turnover rate, read about what not to do when it comes to attracting and retaining talent with our guide "6 Things Employers Get Wrong When It Comes to Attracting and Retaining Talent" at https://www.paychex.com/secure/whitepapers/attracting-retaining-talent-things-employers-get-wrong.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Aug 04, 2022
Thursday Aug 04, 2022
This week’s “On the Mark” podcast shares a handful of approaches your business can use to help navigate through this current period of rising interest rates, including budgeting for higher debt costs, seeking longer-term financing, getting into interest-bearing accounts, and more. Listen to the podcast for more insights from small-business owner Gene marks.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Aug 02, 2022
Tuesday Aug 02, 2022
As a business owner, going bankrupt is never something you plan for, so when it does happen, it shouldn’t be any harder than it has to be. On this episode of THRIVE, a Paychex Business Podcast, Gene Marks is talking to Senator Chuck Grassley from Iowa, about the latest legislation that he has been working on to make bankruptcy easier on small businesses. Listen in as he talks about the changes this legislation will make.
Topics Include:
00:48 – 2019 Small Business Reorganization Act
02:12 – What inspired the new legislation
03:53 – The improvements to the existing Chapter 11
06:15 – Bankruptcy and the existing economy
08:19 – Sen. Grassley’s thoughts on addressing small business challenges
11:32 – The upcoming midterm elections
Have a guest or topic you’d like to suggest for the show? Submit your ideas at payx.me/thrivetopics.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Jul 28, 2022
Thursday Jul 28, 2022
The construction industry is showing signs of a slowdown, tech is cutting jobs, and banks seem to be anticipating a recession. However, travel is up, household net worth is at all-time highs, and Gene Marks suggests your business can take advantage of the situation and position yourself for the future. Listen to this week’s episode to get a few tips.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Jul 26, 2022
Tuesday Jul 26, 2022
With an economy as uncertain as the one we are facing today, businesses are forced to take on a range challenges, from supply chain issues and the rising cost of doing business, to the Great Resignation and inflation. Listen in as Terence Cummings, VP of Small Segment and Business Operations at Sage talks with Gene Marks about the importance of using technology to help you and your business manage this uncertain time, increase productivity, and improve profitability.
Topics Include:
00:17 – Meet Terence Cummings
04:18 – An introduction to Sage
06:35 – This year’s top challenges for business owners
09:52 – AI machine learning robotics and customer service
12:07 – How CRM technology helps manage customers, equipment, and supplies
12:55 – How Sage connects you to the information they want and need
14:09 – CRM, productivity, accessibility, and cutting labor time
17:59 – Sage’s partner channel and why it’s so critical
22:00 – Utilizing all the software is capable of to make informed decisions
24:47 – The one thing businesses should be doing with Sage
Resources:
Speaking of technology, learn about the latest HR technology trends for 2022 at www.paychex.com/articles/hcm/technology-trends-in-hr.
Payroll technology is another great way to increase productivity, learn about the payroll technology trends for 2022. Learn more at www.paychex.com/articles/payroll-taxes/new-year-payroll-trends.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Jul 21, 2022
Thursday Jul 21, 2022
Gene Marks shares his thoughts on the importance of implementing wage transparency as part of your business’s job search and hiring process, regardless of whether your state or locality requires it. Gene suggests that it’s one way to level the playing field for all candidates, plus offers several resources that can help your business learn more about pay scales. Listen to this week’s episode for more.
Resources:
What is wage transparency? Learn more about the benefits at www.paychex.com/articles/management/pay-transparency.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Jul 19, 2022
Tuesday Jul 19, 2022
Bethenny Frankel. Television personality, entrepreneur, philanthropist, and New York Times bestselling author. Whatever comes to mind when you hear her name, there’s one thing you need to know about Bethenny Frankel; when it comes to business, she’s all business. On this episode of THRIVE, a Paychex Business Podcast, Gene Marks talks with Bethenny Frankel about her success as an entrepreneur, her experience as a business owner, and her new book “Business is Personal.” Hear what she shared with us about how ‘stacking’ your time can make you more productive and efficient, what to consider when looking into business investors, the importance of building a team of loyal employees, and much more.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Jul 14, 2022
Thursday Jul 14, 2022
Businesses that use independent contractors might be faced with a decision — a financial one — if a proposed new rule goes into effect that would define independent contractors as employees. This could create the need to pay them a wage and qualify them for overtime. It also could impact independent contractors who want more autonomy over their work. Gene Marks discusses these and other potential impacts of the proposed rule on this week’s episode.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Jul 12, 2022
Tuesday Jul 12, 2022
René Lacerte, Founder and CEO of Bill.com, knows just how special small businesses are. That’s why he created Bill.com, to help business owners with their financial operations as they relate to accounts payable and accounts receivable. Listen in as René talks with Gene Marks about what Bill.com can do for businesses; the importance of embracing digital technology; how businesses can navigate supply chain, inflation, and high interest rates, and much more.
Topics include:
00:58 – And introduction to Bill.com
04:49 – How can Bill.com make your life easier?
07:58 – The ease of setting up Bill.com
10:03 – Get more done with the same staff
12:47 – The partnership approach of Bill.com
14:33 – Where does Bill.com stand in an uncertain economy?
16:52 – Navigating supply chain, inflation, and high interest rates
20:26 – The future of Bill.com
22:08 – Why businesses need technology like Bill.com
Find out more ways to help improve efficiencies within your company by visiting www.paychex.com/articles/human-resources/improving-operational-efficiency.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Jul 07, 2022
Thursday Jul 07, 2022
A four-year study of keywords and online search traffic by SEMRush reveals that businesses are all about learning more and gaining ground when it comes to the digital realm. This includes digital marketing services, videos, and text messaging marketing. Host Gene Marks advises getting onboard to build your business and expand your communication with clients. Listen to this week’s “On the Mark” podcast to get additional tips on how best to put these tactics into practice.
Resources:
How to Get Found Online. Listen to THRIVE, a Paychex Business Podcast, as an SEMRush senior VP shares how the right people and plan can get your website noticed.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Jul 05, 2022
Tuesday Jul 05, 2022
When it comes to doing business in the construction industry, ensuring your own employees are being paid correctly is not the only thing you need to worry about. With the Wage Theft Protection Act, you must be sure that anyone working on one of your projects, including those employed by subcontractors, are being paid the correct wage, on time, and at the right rate. On this episode, host Gene Marks is talking with Phil Ross and Brian Sanvidge, of the accounting advisory firm, Anchin, Block & Anchin LLP, about the Wage Theft Protection Act, your responsibilities under this legislation, and how to protect yourself and your business.
Topics include:
00:20 – Meet Phil Ross and Brian Sanvidge
02:54 – What is the Wage Theft Protection Act?
05:30 – Paying your employees the right rate – what does that mean
07:44 – Who does the Wage Theft Protection Act apply to?
11:02 – Why a lower cost subcontractor isn’t always better
14:30 – What industries does this impact?
17:32 – What steps can you take?
20:00 – What to do if you find a problem with a subcontractor
22:03 – The importance of reference checking
Have a guest or topic you’d like to suggest for the show? Submit your ideas here.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Jun 30, 2022
Thursday Jun 30, 2022
Compensation, flexibility, and waiting for a deeper talent pool could be the way your small business navigates through this period of inflationary-induced hiring challenges. Gene Marks suggests on this week’s podcast that it starts with paying a competitive salary, but equally important is using your size to do things bigger places can’t — flexible workweeks and coordinated fun days that build culture. Finally, be prepared to scoop up the employees that larger companies might let go if a recession hits.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Jun 28, 2022
Tuesday Jun 28, 2022
When the shutdowns from COVID-19 began to take effect in March of 2020, Senator Marco Rubio knew that the impact to the economy could be catastrophic if they didn’t act soon. With the looming threats of widespread unemployment, a real estate crisis, and the reality that many small businesses would be wiped out, Sen. Rubio lead the way for the Paycheck Protection Program (PPP). Listen in as Sen. Rubio takes host Gene Marks behind the scenes of the PPP – a look back at how it started, how it went, and where it’s going.
Topics include:
00:19 – Introduction to the episode
01:03 – The numbers of the PPP
01:28 – From a supply chain tool to the PPP
03:50 – Who was a part of creating the PPP
05:16 – The inspiration
06:45 – Sen. Marco Rubio’s thoughts and fears
08:33 – The PPP and fraud
10:30 – Why the banks were slow to react
12:49 – How Sen. Rubio educated people about the PPP
14:41 – Sen. Rubio’s involvement throughout the PPP
16:25 – How bipartisan was the PPP?
18:12 – If he could do it again what would he change?
22:26 – Is there potential for this model in the future?
24:31 – Sen. Rubio talks the impact of the PPP
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Jun 23, 2022
Thursday Jun 23, 2022
A survey by the Society of Human Resource Management (SHRM) found that 72% of businesses that responded offer a fully insured health plan, while 95% offer a retirement plan. Another 62% provide remote-work employees a subsidy for equipment. This week’s episode provides details about the additional benefits employers can gain by dedicating financial resources to these and other areas of high interest, according to the survey.
Have a guest or topic you’d like to suggest for the show? Submit your ideas at: http://payx.me/thrivetopics.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Jun 21, 2022
Tuesday Jun 21, 2022
At the age of eight, Paralympic Track and Field Athlete for Team USA, Lex Gillette, lost his eyesight, but that didn’t stop him from finding his vision. In this episode, the second of a two-part series, Lex talks with host, Gene Marks, about diversity, equity, and inclusion (DE&I), the conscious and unconscious biases that exist in business, and how we can overcome those to create a more diverse workforce.
Topics include:
00:19 – Who is Lex Gillette?
02:32 – Diversity and taking off the blindfolds
04:16 – Conscious and unconscious biases in business
11:40 – The importance of having a diverse workforce
13:59 – Stepping into someone else’s shoes
15:58 – Accommodations and diversity objectives
Use our DEI Resource Center for insights on building an inclusive work environment. Visit www.paychex.com/worx/workplace-inclusion-and-diversity
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Jun 21, 2022
Tuesday Jun 21, 2022
At the age of eight, Paralympic Track and Field Athlete for Team USA, Lex Gillette, lost his eyesight, but that didn’t stop him from finding his vision. In this episode, the first of a two-part series, Gene Marks, host of THRIVE, a Paychex Business Podcast, talks with Lex about overcoming obstacles, shifting your mindset, the importance of building a good support system around yourself, facing your fears, and much, much more.
Topics include:
00:19 – An introduction to Lex Gillette
02:11 – Overcoming obstacles
05:31 – Facing barriers in life
09:51 – The importance of a support system
12:48 – Facing your fears
16:04 – How vision can help you see
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Jun 16, 2022
Thursday Jun 16, 2022
Inflation and its impact will be in the news for better part of the year, especially the rising cost of oil and fuel. Gas prices and petroleum-based products that every business uses on a regular basis — even travel and commuting costs — will affect finances. This week’s “On the Mark” podcast looks at a few steps that owners can take now to plan accordingly and hopefully better manage the situation.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Jun 14, 2022
Tuesday Jun 14, 2022
If there’s one thing we’ve learned from the Great Resignation, it’s that business is in fact personal. Especially for employees. As companies look for ways to attract and retain talent during this time of labor shortage, they need to put a renewed focus on organizational culture and employee morale. On this episode of THRIVE, a Paychex Business Podcast, you’ll hear from Dr. Ernest Baskin, Associate Professor of Food Marketing at St. Joseph's University, as he talks with host Gene Marks about why businesses should focus on creating a positive company culture, the importance of treating your employees like family, why employers and managers should be in the trenches, and more.
Topics include:
00:44 – The work of Dr. Ernest Baskin
02:55 – Finding and retaining talent: Is money the answer?
05:44 – A new breed of employees: all about incentives
06:46 – Retaining current employees
09:12 – The importance of building a culture
11:21 – Why managers should integrate with employees
15:35 – Implementing a feedback system
16:46 – Modeling your company culture
18:26 – Where to find employees
Read more about the importance of company culture at www.paychex.com/articles/human-resources/why-culture-management-matters
Find out how to build a culture for your remote team at www.paychex.com/articles/human-resources/how-to-build-culture-in-a-remote-team.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Jun 09, 2022
Thursday Jun 09, 2022
In this episode of On the Mark, you’ll hear about a new study from PYMNTS.com that surveyed U.S. customers about their bill pay preferences and the appeal of digital billing. Host Gene Marks discusses why small business owners should pay attention to this trend as 41% of customers cite the ease and convenience of digital payments. Learn about the benefits of making the switch to offer digital payments and become a more attractive option to your customers.
Resources:
Learn more about how an upgraded payment technology system can benefit your business at www.paychex.com/articles/finance/contactless-mobile-credit-card-payments.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Jun 07, 2022
Tuesday Jun 07, 2022
When it comes to the future of the web, it’s all about the Metaverse. But what is the Metaverse exactly? And what does it mean for your business? That’s exactly what Gene Marks and Nathaniel Hunter, COO of InfiniteWorld, are talking about in this episode of THRIVE, a Paychex Business Podcast. Hear what they had to say about what Web 3.0 and the Metaverse are, what’s already being done in this new space, and how it will change the way companies do business.
Topics include:
01:01 – What does InfiniteWorld do?
02:04 – Metaverse terminology
02:58 – What exactly is the Metaverse?
03:45 – Web 1.0, 2.0, and 3.0
08:02 – Products in the Metaverse world
10:19 – What InfiniteWorld does for companies
12:39 – The interest in the Metaverse from companies
15:31 – Positioning your business for the Metaverse
17:41 – Digital real estate in the Metaverse
21:10 – What does the Metaverse mean for privacy and security
23:36 – What will make the Metaverse take off?
Have a guest or topic you’d like to suggest for the show? Submit your ideas here.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Jun 02, 2022
Thursday Jun 02, 2022
No business is too small for hackers to ignore. They want data and to create mayhem, and any business that isn’t taking cybersecurity seriously is a prime target. This week’s episode of “On the Mark” shares details on how hiring an IT security firm can be the best move to reduce your risk. The training and tactics provided, which take into consideration your remote workforce, will cost a little now but potentially save you from a financial and reputational hit in case of a cyberattack.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday May 31, 2022
Tuesday May 31, 2022
How can a CEO peer group benefit your business? In this episode, you’ll hear from Sam Reese, CEO of Vistage, the world’s largest peer advisory group for executives and business owners at small and mid-size companies. Each month, local groups of about a dozen non-competing leaders of organizations meet to share success strategies, problem-solve, and vet ideas. Learn how Vistage differs from your company’s governing board, and how its global speaker panel, executive coaching, and strategic insight from peers outside your industry can sharpen your leadership skills. And hear how Sam’s own Vistage experience salvaged his tenure as a young CEO and set him on a new course to success.
Topics include:
1:10 - What do 27,000 global members experience?
3:50- How Vistage differs from traditional governing boards
5:07 - Why connecting with leaders outside your industry is healthy for your business
6:35 - Vistage keeps the focus at the local level
9:07 - Member longevity common in Vistage groups
10:33 - What's the buzz on labor shortages, inflation from Vistage members?
12:08 - Vistage confidence index shows leaders face uncertainties
15:23 - How Vistage is helping CEOs address succession planning
19:25 – Two common objections and how Vistage overcomes them
22:49 - Stats show Vistage leaders outperform others; Sam’s own story
25:53 - Indicators Vistage might be a good fit for you
Resources:
One of the best ways for business owners and leaders to support employee engagement is by embracing it themselves. Read our article to learn why at //www.paychex.com/articles/human-resources/how-to-improve-employee-engagement.
Have a guest or topic you’d like to suggest for the show? Submit your ideas at: http://payx.me/thrivetopics.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday May 26, 2022
Thursday May 26, 2022
Lots of jobs and employers seeking to hire nearly 32% more college graduates in 2022 than the previous year, according to a recent report, creates a rosy picture for diploma-holding, job-seeking recent grads. “On the Mark” host Gene Marks offers some tips for employers who hire them, including providing mentors, getting them in the office more to learn first-hand, and not underestimating this group’s toughness and ability to work hard. Listen to this week’s podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday May 24, 2022
Tuesday May 24, 2022
When it comes to living in retirement, many Americans are at risk of not having enough savings to maintain their standards. That’s why in 2019, The SECURE Act was passed, to address retirement savings plans and provide assistance to employees and employers as they save for their future. Now, 3 years later, the SECURE Act 2.0 has passed in the House, and will soon face a vote in the Senate. Hear from Congresswoman Judy Chu, as she talks with host Gene Marks about the retirement crisis, this latest act, planning for a secure retirement, and what it all means for business owners and their employees.
Topics include:
01:34 – The retirement crisis
02:16 – The SECURE Act of 2019
02:43 – The SECURE Act 2.0
03:08 – Opt-in vs. opt-out programs
06:18 – Increasing the catch-up contribution limits
06:56 – Reimbursement for small businesses
08:27 – Increases the age of distribution
09:49 – Retirement savings lost and found
11:43 – How SECURE Act 2.0 is looking out for domestic abuse survivors
12:46 – Military spouse provision
13:35 – Student provision
14:38 – Low-income and the savers credit
Learn more about the SECURE Act 2.0 at www.paychex.com/articles/compliance/secure-act-changes.
Hear more from Gene Marks about the SECURE Act 2.0 here.
Find out what you need to know about state-facilitated retirement programs at https://www.paychex.com/articles/employee-benefits/8-states-state-sponsored-ira.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday May 19, 2022
Thursday May 19, 2022
Small businesses provided a platform for bipartisanship in the U.S. House of Representatives as a series of bills were passed to reauthorize funding to agencies that provide resources and support — from free marketing advice to retirement consultation — to the backbone of the American economy. Gene Marks shares details on the importance of these agencies to small businesses in this week’s “On the Mark” podcast ahead of the vote in the U.S. Senate.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday May 17, 2022
Tuesday May 17, 2022
Once considered a private matter, workplace mental health has become a hot topic in recent years. And as a younger generation enters the workforce, providing employees with the resources and benefits they need to promote their mental wellbeing has become a necessity for companies. In this episode of THRIVE, a Paychex Business Podcast, Dr. Sue Varma, a board-certified psychiatrist who makes regular appearances on multiple media outlets, is talking with host Gene Marks about what business owners can do to provide their workers with the support they need, the benefits of employee mental health programs, and how to create a workplace culture that promotes mental wellness.
Topics include:
00:49 – Who is Dr. Sue Varma and what does she do?
01:52 – Employee trauma and the impact of COVID-19
04:28 – Is working from home the best for your mental wellbeing?
06:32 – The importance of sensitivity when navigating return to work
10:29 – What about those mental health platforms?
11:47 – Investing in employees’ mental health: it’s good for business
14:33 – What business owners can do to help their employees’ mental health
17:13 – Modeling mental wellness for your employees
18:35 – Not just for employees…how employers can improve their mental health
22:41 – What’s the best type of therapist for you?
Resources:
Looking for more resources to help improve employee mental health and wellness? Visit our Employee Mental Health Resource page at www.paychex.com/worx/employee-mental-health.
Read more about the effects of mental health in the workplace at www.paychex.com/worx/employee-mental-health.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday May 12, 2022
Thursday May 12, 2022
The skills gap is a major issue for businesses. The latest U.S. Department of Labor report reveals 11½ million job openings — many requiring skilled labor — while a study shows talent shortage is among the top 3 most-urgent concerns for employers. Listen to this week’s “On the Mark” podcast to learn about potential legislation and current grant opportunities that could help upskill your employees.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Wednesday May 11, 2022
Wednesday May 11, 2022
In this two-part special event, Gene Marks leads a roundtable discussion on the explosive business growth in Texas. In Part 2, you’ll hear from our second panel of experts how current employment trends are impacting businesses across Texas, and how employers are addressing rising wages and competition. How are state agencies responding, and what resources and training programs connect job seekers and employers, or help boost retention?
Featured guests:
John Scott, Texas Secretary of State;
Bryan Daniel, Chairman of the Texas Workforce Commission;
Denise Hernandez, a longtime catering and restaurant owner in San Antonio;
Kathryn Hardison, reporter covering economic development and real estate in Texas.
Topics include:
6:13 – One employer’s search for staff and rising wages from COVID to today
9:48 – Workforce impact of larger companies relocating to Texas, manufacturing sector, more
13:33 – Texas: the Beatles of small business employment
14:37 - Robust education network in TX will help fill workforce
18:57 - How does immigration reform factor into workforce solutions?
23:05 - Why connecting job seekers to employers takes more than simple matching
25:54 - More focus needed on upskilling and retraining investments; online learning tools available
32:08 - Some job sectors growing, while others, such as hospitality, are strained.
37:58 - Pros and cons of technology that reskills workers vs. replacing their jobs
40:09 - TWC can help employers establish apprenticeship programs
41:57 – Overall, Texas is thriving across multiple industries and sectors.
Resources:
If you're like Denise and own a business heavily based in hospitality, events, or travel, download our whitepaper with research insights on innovating in today’s marketplace at www.paychex.com/secure/whitepapers/hospitality-businesses-innovating-covid19-pandemic.
What are the top business regulations companies are facing in 2022? Read our article at www.paychex.com/articles/compliance/top-regulatory-issues.
Prefer to watch this conversation online as a virtual roundtable video? Access the full dialogue, guest speaker biographies, and additional resources, when you enter your email at our Session 2 event page.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday May 10, 2022
Tuesday May 10, 2022
In this two-part special event, Gene Marks leads a roundtable discussion on the explosive business growth in Texas. In Part 1, our panel of trade industry and agency experts discuss what’s drawing businesses to Texas and driving its economy. How are they handling hiring, inflation, and supply chain shortages? What innovative solutions do leaders see?
Featured guests:
Cindy Ramos-Davidson, CEO, El Paso Hispanic Chamber of Commerce;
Brandom Gengelbach, President and CEO, Ft. Worth Chamber of Commerce;
Geoffrey Tahuahua, President, Associated Builders and Contractors (ABC) of Texas
Topics include:
7:33 - Fast pace of TX construction, and need for workers
9:21 - Not a Great "Resignation," but “Re-Think, Re-Adapt.”
12:14 - SMBs retrained workers, who were then poached by larger companies.
13:46 - How could immigration reform help increase the pool of potential workers?
19:04 - Helping SMBs access capital through State Small Business Credit Initiative.
21:55 - Value of trades in developing lucrative, lifelong skills.
24:21 - How are inflation/supply challenges impacting construction, bank loans, etc.?
28:45 - Top challenges for El Paso SMBs reflected in survey findings.
35:50 - Texas is business-friendly; top 3 net DFW transplants from LA, Chicago, NYC
40:30 - Is Texas a recession-proof state for businesses?
Resources:
Considering relocating your business to Texas? Grab our checklist to ensure you’ve covered your bases at www.paychex.com/sites/default/files/2022-05/TX_RT_1287505_RelocationChecklist.pdf
Do your employees come from multiple locations or cross state lines? Access our whitepaper for guidance on building a collaborative workforce at www.paychex.com/secure/whitepapers/collaborative-workforce-across-locations.
Prefer to watch this conversation online as a virtual roundtable video? Access the full dialogue, guest speaker biographies, and additional resources, when you enter your email at our Session 1 event page.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday May 05, 2022
Thursday May 05, 2022
Study finds that employers feel that employee mental health is hurting business financially, although they express that workplace mental health benefits are plentiful and doing the job. Employee answers contradict this. Gene Marks says employers must address mental health benefits because ignoring the problem is costing money and good employees. Listen to this week’s “On the Mark” podcast for insights on how to improve the situation.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday May 03, 2022
Tuesday May 03, 2022
As many businesses face the current reality that there’s not enough labor to go around, retaining top talent has become a top priority. That’s why creating the type of environment that makes your employees want to stay is more important than ever. On this episode of THRIVE, a Paychex business podcast, Gene Marks talks with Lisa Ryan, Chief Appreciation Officer of Grategy. Listen in as she talks about the importance of creating a positive workplace culture gives companies tips on ways to help keep your employees.
Topics include:
02:18 – Learn more about Lisa’s company, Grategy
02:54 – The benefits of working for a small company
03:35 – Getting real about wages
04:56 – Hear about the THANKS process of building workplace culture
07:45 – Why performance reviews shouldn’t be once a year
10:37 – How getting to know your employees can make a difference
12:45 – Flexibility is no longer an option
20:18 – Lisa’s thoughts on benefits
Find out more about retaining top talent during the Great Resignation at www.paychex.com/articles/human-resources/employee-wellbeing-great-resignation.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Apr 26, 2022
Tuesday Apr 26, 2022
When it comes to navigating the digital marketplace, it’s easy to get lost. But with the right knowledge, the right partners, and the right plan, you can learn how to get your website noticed and help your business get found online. On this episode of THRIVE, a Paychex business podcast, we’re talking with Marcus Tober, Senior Vice President of Enterprise Solutions at Semrush, a global software company, about navigating the digital marketing space. Hear what he has to say about everything from SEO to video search and more.
Topics include:
00:46 - Background on Semrush and its offerings
04:07 - How to promote video content in search
06:37 - Strategy for SEO and keyword searching
10:21 - How to best utilize Semrush
12:58 - Localized search results
18:57 - Is working with an agency the right choice?
22:32 - Paid search vs. organic search
27:14 - The future in SEO
Looking for more information about online marketing? Find out how to compete online in this podcast episode.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Apr 21, 2022
Thursday Apr 21, 2022
Despite 85% of small businesses in 2021 experiencing financial difficulties, data shows that big banks approved only 14.7% of loan requests in the same year. This week’s “On the Mark” episode looks at six alternative funding sources, including SBA loans backed by the federal government, localized grants, online lenders, and more. Host Gene Marks shares his thoughts on the pros and cons of each. Listen to this week’s podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Apr 19, 2022
Tuesday Apr 19, 2022
For most, the 4-day work week sounds good in principle but will likely never happen. However, at Bolt, the company has not only implemented a 4-day work week – they’ve done so in a thoughtful, methodical way that has delivered increased productivity and work-life balance. Join Gene as he discusses this process with Jennifer Christie, the Chief People Officer at Bolt. You’ll learn why it’s so important to focus on outcomes and not just hours, to make time off as meaningful as time at the office, to allow for flexibility so you can address both employee and customer needs, and to better manage meetings, emails, and other uses of your collective energies.
Topics include:
0:32 -Jennifer’s HR expertise and basics about Bolt
3:08 - Bolt's workforce operations during and post-pandemic
4:17 - Bolt's approach to working from home
7:25- How Bolt implemented 4-day work weeks
11:22- Flexibility needed for customer-facing roles
13:44- How have 4-day weeks impacted time off for employees?
15:35 – Pursuing buy-in from senior managers, business owners
19:42 - How Bolt’s 4-day week pilot took shape
25:32 - How exceptions to the new norm are handled
27:50 - How did different worker generations respond to 4-day weeks?
Resources:
Flexible schedules are more important than ever in balancing work from home culture and the stress associated with it. Find out what we learned when we surveyed of over 1,300 workers around this topic at www.paychex.com/articles/human-resources/flexible-schedules-into-future.
Read more about managing and improving productivity in the modern, flexible workplace at www.paychex.com/articles/human-resources/improve-employee-productivity-in-workplace.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Apr 14, 2022
Thursday Apr 14, 2022
The original SECURE Act put business owners and their employees in great position to reap the benefits of establishing a workplace retirement plan. Gene Marks takes a look at how SECURE Act 2.0 might enhance the benefits if it becomes law: employers would gain increased tax credits, younger employees could use contributions toward student loan debt and older employees could save longer by taking required distributions later. Listen to this week’s “On the Mark” podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Apr 12, 2022
Tuesday Apr 12, 2022
If there’s one thing your business can count on, it’s taxes. Given IRS requirements to report any non-wage income on various 1099 forms, Debbie Pflieger, an EY Americas Financial Services Tax Principal, Information Reporting and Withholding Services Leader, visits the show to advise you on all things 1099. Hear why legal names and Taxpayer Identification Numbers (TIN) are important to include, and how to classify your workers as independent contractors vs. employees. You’ll also review recent changes to 1099-K reporting, impacting anyone receiving more than $600 in third-party online payments (such as PayPal, Square, and other apps) in 2022, and what it means for your business.
Topics include:
2:20 - What are 1099s, and how do they work?
3:43- Nuances of a 1099-K ...
4:23 - ... 1099-NEC, 1099-INT, and 1099-DIV
5:28 - Due dates for IRS and payees
7:05 - SSN, EIN, ITIN for payees is a must
9:28 - Worker classification: employees vs. contractors
11:16 - Matching names, SSNs also critical
14:44 - What about corporations?
15:45 – 2022 change: 3rd party online income $600+ reported
19:35 - Document all expenses tied to online income
20:48 - PayPal, Square, other apps requesting EINs, SSNs ...
22:22 - ... to help you avoid 24% withholding requirements
23:46 - How to report payments to foreign vendors
Resources:
Employment tax reporting is a big responsibility. Read our article that helps you get familiar with the basics at www.paychex.com/articles/payroll-taxes/employers-guide-to-payroll-taxes.
The IRS requires your business to treat payments to independent contractors vs. employees differently. Learn what you need to know about worker classification at www.paychex.com/articles/payroll-taxes/filing-taxes-for-independent-contractors.
How can your business prepare now for your 2022 tax year responsibilities? Read our article for tips at www.paychex.com/articles/payroll-taxes/tax-saving-tips-at-year-end.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Apr 07, 2022
Thursday Apr 07, 2022
This week’s “On the Mark” podcast offers tips to keep things running smoothly for businesses amid higher energy costs. Host Gene Marks shares insights he is hearing and seeing, including conducting energy audits, increasing capital through loans to purchase inventory, and maybe even doing maintenance rather than full-scale overhauls. He also suggests checking out some online sites for best practices.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Apr 05, 2022
Tuesday Apr 05, 2022
Jared Polis, Governor of Colorado, and an entrepreneur in his own right, joins the show to discuss the ways his state is helping small businesses succeed. Some initiatives include reducing fees startups would pay to incorporate, temporarily waiving state sales tax for restaurants to offset pandemic pressures, and encouraging apprenticeships to help job seekers upskill into open work roles. Hear how PPP loans have sustained Colorado businesses, the $6 billion in venture capital attracted last year, and what Gov. Polis (D-CO) sees as additional opportunities to ensure a robust recovery.
Topics include:
0:58 - Colorado reduced business personal property tax
1:34 - Will it be free to start your business there?
2:53 - Many CO businesses received PPP loan support
3:22 - Restaurant sales tax waived for several months
3:57 - Consumer behavior a factor; PPP led to robust recovery
4:52 - Colorado seeking to reduce fees, suspend gas taxes, more
6:14 - Polis urging flexible hiring, ex: 2 PT hires fill 1 FT post
7:49 - Apprenticeships also key in CO workforce readiness
8:37 - Most CO employers paying well above minimum wage
9:42 - Multiple factors attracting startups to Colorado
Resources:
Gov. Polis shared how many Colorado businesses are paying above minimum wage to attract skilled workers. If you employ workers in or from Colorado, read our recent article on changes in some minimum wage provisions that may apply to you at www.paychex.com/articles/compliance/colorado-minimum-wage-order.
Does Colorado’s Equal Pay for Equal Work Act apply to your business? Read our article to learn more at www.paychex.com/articles/compliance/colorado-equal-pay-act.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Mar 31, 2022
Thursday Mar 31, 2022
You hear it every day in the news: rising prices, inflation. Don’t just ride it out in 2022. Be proactive to help your business. This episode of “On the Mark” touches upon several tips that can serve your business in navigating inflation, including raising prices strategically using data on specific product lines, over-communicating with customers about raising prices, practicing “shrinkflation” — charging the same price for less product — and most importantly, according to host Gene Marks, buying inventory now. Listen to this week’s podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Mar 29, 2022
Tuesday Mar 29, 2022
Today’s businesses face cyber security threats from almost every side: phishing emails or SMS texts, malware, ransomware, and the added vulnerabilities of remote or hybrid employees’ home networks. Hear from Daniel Clayton, Vice President of Global Services and Support at Bitdefender, a 20-year cyber security company, the current threats that need to be on your business radar, and even how to approach speculation around a Russian cyber attack. And learn why basic protections such as multifactor authentication, device management and monitoring, and employee training, can be some of your wisest investments to mitigate business security risks.
Topics include:
0:44 - Background on Bitdefender and its service arm
3:16 - What can Bitdefender provide for a small business?
5:10 - XDR data provides security vision inside the cloud
5:59 - Potential for Russian cyber attacks?
7:28 - Beware of "help Ukraine" phishing schemes
9:44 - What risk do new third-party payment verification regulations pose?
12:41 - How to improve security while working from home
16:01 - Need for network monitoring
19:21 - Potential risks in supplier parts, home networks, etc.
22:06 - SMBs should focus on multifactor authentication, other basics
23:00 - Security measures to use when traveling
Resources:
How can a cyber security plan boost your productivity while defending your business? Read our article at www.paychex.com/articles/management/cyber-security-and-a-secure-business.
Explore whether cyber liability insurance may benefit your business. Visit our information page at www.paychex.com/business-insurance/cyber-liability-insurance.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Mar 24, 2022
Thursday Mar 24, 2022
Businesses that borrowed funds from the COVID-19 Economic Injury Disaster Loan program since 2020 will have extra time to begin repayment after the SBA extended the deferment period. Host Gene Marks talks about the benefits to small businesses, while also sharing insights on a Microsoft survey that showed 50% of leaders wanted their employees back in the office. What is your business doing to remain flexible? Also, some states are reimbursing businesses for getting employees trained in courses provided by the state.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Mar 22, 2022
Tuesday Mar 22, 2022
Sometimes our worst losses are opportunities in disguise. So says Suzanne Somers, of “Three’s Company” TV fame, who went into business for herself after show producers terminated her contract when she asked for equal pay. An influencer before the term was invented, her many business endeavors — from the Thigh-Master and Somersizing cruises, to multiple books and organic wellness products, cemented her reputation as a savvy entrepreneur. What insights can business owners like you glean from her experience? And how is her passion for physical health and well-being foundational to her success? Don’t miss this intriguing conversation.
Topics include:
1:20 - Website and brand a natural outgrowth of books
4:58 - TOX-SICK book and origins of Suzanne Organics
6:44 - More interesting, and more alive than ever
7:14 - Self-taught, honorary doctorate awarded for books
10:00 - Discovered in 1973 by Carson; early acting years
12:18 - Pivoting from acting to business, loss of TV contract
13:51 - Self-employed; the shoes and ad that launched Thigh-Master
16:40 - Opportunities in disguise, birth of a wellness brand
19:36 - Quality standards, partnering with doctors and scientists
25:30 - Advice for young entrepreneurs
27:21 - How did she assess the marketplace?
30:10 - Getting help for yourself ... self-confidence ...
34:10 - Leveraging social media to reach followers
35:34 - Surrounding yourself with skilled helpers
38:24 - What's next for Suzanne?
Resources:
How can you ensure your customers embrace your business’s brand online? Read the eight steps we recommend at www.paychex.com/articles/marketing/cementing-your-business-brand-online.
If you’re just starting as an entrepreneur, how can you position your business as a leader in cost, services, or innovation? Review our guidelines at www.paychex.com/articles/startup/brand-positioning-strategy-guides.
Have a guest or topic idea for the show? Submit your suggestions at: http://payx.me/thrivetopics
Check out how Suzanne markets her books and organic products online at: http://SuzanneSomers.com
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Mar 17, 2022
Thursday Mar 17, 2022
With 94% of employees in a recent survey indicating that they can do their work from anywhere, host Gene Marks says employers must be flexible to lessen the impact on recruitment and retention, plus aware of compliance issues involving taxes. He also talks about customer preference for Advanced ID techniques to keep their information safe and government’s push to punish those who accessed funds fraudulently and skirted laws during COVID-19.
Resources:
Read how the hospitality and related industries could face hefty fines for failure to adhere to California’s Right to Recall Law at www.paychex.com/articles/compliance/california-right-to-recall-law.
Learn some simple, low-cost approaches to improving employee retention at www.paychex.com/articles/human-resources/creative-employee-retention-ideas.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Mar 15, 2022
Tuesday Mar 15, 2022
Looking for unique, targeted strategies for digital marketing to reach niche audiences for your business? Spotify's popular music and podcast streaming app has become an emerging promotional channel for small- to mid-size businesses (SMBs). Hear Rochelle Sanchirico, global director for SMB marketing for Spotify, describe how its self-service Ad Studio and $250-$500 points of entry offers SMBs a competitive option. Learn how Spotify's audio, video or podcast ads, metrics, and even third-party verification tools can help small business owners like you leverage this streaming service to amplify your messaging.
Topics include:
0:55 - Rochelle's background in marketing, SEO, SMBs and more
2:29 - Why audio ads stand out on Spotify
3:44 – Building ads with Spotify's self-serve Ad Studio
5:45 – 190 million ad-supported accounts to target
7:36 - How to target a B2B niche audience: one example
9:36 - How does Spotify produce ads for businesses?
11:31 - "I Love Small Biz NYC" educates and empowers 100 SMBs
13:11 - Costs per CPM to advertise on Spotify
14:54 - Can metrics be verified? If so, how?
16:59 - Podsights and Chartable third-party verification just acquired
18:22 - The value-add: "... where Spotify really shines is ..."
Resources:
Before you start messaging for your business, you need to master your Unique Selling Proposition (USP). Read our article for tips at www.paychex.com/articles/marketing/do-you-know-your-unique-selling-proposition.
Have a guest or topic for the show? Submit your ideas at: http://payx.me/thrivetopics.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Mar 10, 2022
Thursday Mar 10, 2022
As several states and Washington, D.C., revisit and extend their paid family leave laws, this “On the Mark” podcast offers insights on how more states might take similar action. Host Gene Marks also favors buying inventory now to offset rising oil prices, the hiring of an IT person to ramp up workplace cybersecurity, and for women entrepreneurs to band together to increase success. Listen now
What can your business do to protect itself from cyberattacks? Read about some dos and don’ts at www.paychex.com/articles/management/cyber-security-and-a-secure-business.
Paychex debuts its Women-Owned Business Series. Learn how one physical therapist alleviates pain while pursuing her passion at www.paychex.com/articles/client-spotlight/trumble-physical-therapy.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Mar 08, 2022
Tuesday Mar 08, 2022
As an entrepreneur, how can you fuel personal and professional success for yourself, your team, and your business? According to Bershan Shaw, an international motivational speaker, business coach, author, entrepreneur, and tech founder, also seen on “Real Housewives of New York City,” the source is mindset, mental health, and motivation. Hear how this two-time breast cancer “thriver” developed the “URAWarrior” mindset and how committing to mental, physical, and spiritual health has fueled success for herself, her team, and her multiple business endeavors. Learn more about her mental wellness app, URAWarrior, and the advice she offers business owners on vision, passion, teamwork, and the daily tools that help you thrive.
Topics include:
0:39 - What is the URAWarrior app and method?
2:48 - Mental health for business owners
5:24 - B2B partnerships in place and available
6:17 - Warrior Training International
7:50 - Unstoppable Warrior Woman book and stories
8:33 - How cancer catapulted Bershan forward
11:32 - Mind, body, spirit, business ties together
13:46 - Valuing, motivating, leading your team
15:54 - Delegation and vision fuel entrepreneurship
18:42 - Advice to empower young entrepreneurs
Resources:
Should your business offer a mental health and wellness program to employees? Explore benefits and best-practice guidelines in our article at www.paychex.com/articles/human-resources/creating-mental-health-programs-at-work.
Sign up for updates on the launch of Bershan’s mental wellness app, URAWarrior at: https://urawarrior.com/
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Mar 03, 2022
Thursday Mar 03, 2022
Monthly indexes indicate that manufacturing continues to increase and 90% of small-business owners surveyed are confident that 2022 will be better financially than 2021. However, traditional funding remains hard to secure. Host Gene Marks shares insights about what this means for businesses, as well as a story on how one employer is approaching employee demands for better mental health benefits in a unique way. Listen in as this week’s episode of “On the Mark” provides more details.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Mar 01, 2022
Tuesday Mar 01, 2022
Influencer marketing has exploded in recent years, but how can small businesses assess whether a social media influencer would benefit their brand? And what influencer marketing KPIs indicate success? Jim Tobin, founder and president of Ignite Social Media, has operated his agency for 15 years. Hear his insights on the variables that can determine the reach, impact, and viability of influencer platforms and campaigns, in both B2C and B2B markets. And learn how your products, services, budget, and timeline should help direct whether you pursue other online marketing options, including paid, organic, content marketing, or search.
Topics include:
1:17 - What is social media marketing?
2:39 - Paid vs. organic social media promotion
4:19 - Can influencer marketing work for small businesses?
7:58 - Finding a social media influencer in your industry
10:17 - Good content can trump influencer reach
12:16 - Influencer success story vs. ...
13:59 - … influencer catastrophes
16:03 - Variable costs of hiring an influencer
19:47 - What industries fare better with influencers?
20:28 – B2B brands may fare better with blogs, YouTube videos, search
Resources:
Learn more about Ignite Social Media at www.ignitesocialmedia.com.
Could blogging be a cost-effective way to market your business through social media? Read our article for tips at www.paychex.com/articles/marketing/blogging-benefits-for-small-business.
Suggest a guest or topic for the show. Submit your ideas at: http://payx.me/thrivetopics.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.