THRIVE, a Paychex Business Podcast
Employee Retention Tax Credit: Why Leave the Potential for Big Money on the Table?

Employee Retention Tax Credit: Why Leave the Potential for Big Money on the Table?

December 2, 2021

Business owners looking to infuse meaningful money — potentially tens of thousands of dollars — into their operations should check into whether they are eligible for the Employee Retention Tax Credit. CPA and small-business owner Gene Marks debuts the “On the Mark” series, sharing details about the credit, how to determine eligibility, why some of his clients favor ERTC over Paycheck protection program loan forgiveness and how Paychex can help.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Mastering E-Commerce Challenges Emerging from the Pandemic

Mastering E-Commerce Challenges Emerging from the Pandemic

November 30, 2021

During the pandemic, online shopping skyrocketed, straining the bounds of e-commerce scale and service capabilities. As we emerge from the pandemic, supply chain shortages further frustrate customers and businesses awaiting delivery of goods. However, Vivek Pandya, senior digital insights manager at Adobe, shares analysis on the e-commerce trends showing remarkable growth, and the opportunities for small businesses to leverage big-box pressure points to service and attract customers.

Topics include:

3:02 - How Adobe aggregates data to analyze trends
5:14 - What the out-of-stock notification rate reveals
8:01 - Consumer perspectives on product availability
12:35 - Shortage impacts in electronics
14:04 - Buy Now, Pay Later: origins and innovations
16:40 - Increases in curbside pickup with online orders
18:46 - Advantages of early discounts for small businesses
19:22 - Spending forecast for this holiday season

Resources:

If your small business does not yet have an online presence, learn how to get started at www.paychex.com/articles/management/how-to-put-a-business-online.

Selling to customers out-of-state? Find out if you are required to collect online sales tax at www.paychex.com/articles/compliance/supreme-court-ruling-online-sales-tax.

Have an idea for a show topic or guest? Submit your suggestions to: http://payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Help at the Holidays: Emergency Bill Seeks to Relieve Cargo Ship Bottlenecks

Help at the Holidays: Emergency Bill Seeks to Relieve Cargo Ship Bottlenecks

November 23, 2021

Will the Supply Chain Emergency Response Act bill proposed by U.S. Senator Rick Scott (R-FL) rescue the businesses and families impacted by supply chain shortages at the critical holiday sales season? In this special episode, hear specifics of his plan to fix the supply chain disruption by offering incentives to reroute cargo ships from the West Coast through the Panama Canal to Florida and East Coast ports instead. Could this be a quick win for American businesses, jobs, and families? 

Topics include:

  • What spurred this proposal?
  • What are specifics of the proposal?
  • How likely is it that Congress will enact this bill?
  • What funding could make it possible?
  • If enacted, how soon could goods reach store shelves?

UPDATE: As of Nov. 17, Sen. Scott’s bill has been blocked in the Senate’s Commerce, Science, and Transportation committee and has not yet reached the full Senate floor for a vote.  

Track the progress of this proposal at: https://www.congress.gov/bill/117th-congress/senate-bill/3224/committees

Resources:

Need ideas for Small Business Saturday promotions? Check out our tips at: www.paychex.com/articles/marketing/small-business-saturday-ideas.

Want to suggest a guest or topic for the show? Submit your ideas at: http://payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

The Reach Factor: Neil Patel on How Small Businesses Compete Effectively Online

The Reach Factor: Neil Patel on How Small Businesses Compete Effectively Online

November 16, 2021

Google AdWords vs. Organic SEO. Facebook. Instagram. LinkedIn. When it comes to online marketing, how can small businesses stretch limited dollars over multiple platforms to reach customers effectively? And how can they compete against larger companies with massive marketing budgets? Neil Patel, recognized as one of Forbes’ top 10 marketing influencers, shares insights and growth marketing strategies your business can leverage across social media, digital ads, and your company website, to earn the best bang for your buck.

Topics Include:

2:27- Are Google Ads worth the cost?
5:29 - How can SMBs compete with larger firms?
9:11 - Let ROI determine marketing channels
11:32 - Predicting what Google will do next
15:25 - Competitive advantages of Facebook ads
17:12 - LinkedIn favors content creators
19:36 - Why LinkedIn ads are so costly
21:34 - How to use photo-focused platforms for recruiting
23:51 - Red-flag warnings for social media newcomers
28:57 - How do businesses evaluate a digital marketing agency?

Resources:

Learn more about Neil Patel and his digital marketing resources at: http://npdigital.com

What successful marketing habits should small business owners develop? Read our 5-minute summary: www.paychex.com/articles/marketing/10-marketing-habits-small-business-owner-should-have.

Want to suggest a topic or guest for the show? Submit your ideas at: http://payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Forecasting Future Success for Franchises

Forecasting Future Success for Franchises

November 9, 2021

Franchise owner-operators are facing current challenges on several fronts: labor shortages, uncertainties around pending vaccine mandates, and pressures from potential expansion of joint employer classification with national brands. Meanwhile, wages and benefits are up, and opportunities for veteran- and minority-owned franchises continue to grow. Hear from Matthew Haller, president and CEO of the International Franchise Association (IFA), how the organization advocates for its members, and the data that shows why franchising remains a proven path to success for many entrepreneurs.

Topics include:

3:22 - Functions and focus of the IFA
5:54 - Higher wages, better benefits for new hires
7:02 - Some brand ads now push hiring, not product
11:22 - Where, how are franchisees finding hires?
14:01 - Could joint employer expansions harm franchising?
19:11 - Impact of OSHA vaccine mandate
20:16 - IFA supports for veteran- and minority-owned franchises
24:37 - What's changed in franchising?

Resources:

Is staffing a challenge for your franchise? Find tools and tips with our article "How Franchise Owners Can Recruit Top Employees" at www.paychex.com/articles/human-resources/how-to-recruit-franchise-employees.

What HR tech tools could help save valuable time as you manage your franchise? Learn more at www.paychex.com/articles/hcm/how-franchises-can-benefit-hcm.

Have a topic or guest to suggest for the show? Submit your ideas here: http://payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Could a 4-Day Work Week Be On the Horizon?

Could a 4-Day Work Week Be On the Horizon?

November 2, 2021

With many U.S. workers emerging from the pandemic seeking more flexible working hours, could a 4-day work week become a new standard for business? Hear why U.S. Rep. Mark Takano (D-CA) has proposed an hourly change to the standard work week, the different shapes it could take across various sectors, and which companies might be the first to give it a try. 

Topics Include:

5:03- History of the 5-day, 40-hour work week
6:38 - What shape could a 4-day week take?
10:25 - How might different sectors implement it?
14:06 - Which firms could launch a new trend?
16:56 - Union Eligibility: PRO Act vs. CA-AB5
21:31 - Misconceptions on the PRO Act

Resources:

What benefits do part-time employees qualify for? Read more at: www.paychex.com/articles/employee-benefits/5-things-about-offering-benefits-for-part-time-employees

Send us topics and guests you'd like to hear at payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

On Guard: Why IT Security Remains a Business Priority

On Guard: Why IT Security Remains a Business Priority

October 26, 2021

Whether it’s compromised emails, phishing attacks, ransomware or more, IT security risks are a key concern for businesses today. When might passwords disappear in favor of biometrics? What is “smishing” and how could it impact you? In this episode, WIRED magazine senior writer Lily Hay Newman shares her expertise on trends happening in the field of information security and digital privacy, and why she advocates disclosing data breaches to improve IT safety for all businesses. 

Topics include:

2:36 - The tenor of tech reporting
7:28 - Why passwords are problematic
10:26 - Vulnerabilities in multi-factor authentication
15:29 - Biometrics can still carry risk
22:22 - Why reporting ransomware attacks is wise
26:55 - Compromised emails are top concern
28:48 -"Smishing" a new threat
32:05 - Reducing your personal "attack surface"

Resources:

How can your Small Business improve your data security? Learn more at with our article "What is Cyber Security and What Does it Mean for Your Business?" at www.paychex.com/articles/management/cyber-security-and-a-secure-business.

Concerned how to protect your business data while employees work from home? Find tips at: www.paychex.com/articles/management/cyber-security-tips-working-from-home.

Send us topics and guests you'd like to hear at payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Warning to Businesses: Brace for Impact of U.S. Debt

Warning to Businesses: Brace for Impact of U.S. Debt

October 21, 2021

Hard times are coming for the ship of state, says economic analysts Antony Davies and James R. Harrigan. As Congress raises the U.S. debt ceiling again, while the national debt and government overspending spiral past the bounds of reality, harsh outcomes loom on the economic horizon, they warn. How can businesses prepare to minimize the painful realities that could come sooner than preferred? Don’t miss Part 2 of this conversation on debt, inflation, and what’s showing in the lines of our national ledger.

Topics include:

2:28 - Debt ceiling, overspending, inflation
5:31- Social Security insolvent in 10 years
6:55 - What's your $20 worth?
8:00 - Could the U.S. default on its debt?
15:00 - Historic debt trends
16:37 - Constitutional concerns
18:53 – Is U.S. debt too high to pay off?
22:46 - Takeaway? We’re bankrupt
23:05 - Preparing for financial pains ahead
25:17 - Two blows to business in new tax plan
27:50 - Hope in the people's productivity

Resources:

Got an idea for a topic or guests for the show? Submit your suggestions at:
http://payx.me/thrivetopics.

Listen in to the Words & Numbers podcast by Antony and James at www.patreon.com/wordsandnumbers.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Brace for Impact: The Coming Pressures of Inflation

Brace for Impact: The Coming Pressures of Inflation

October 19, 2021

The signs are clear: inflation isn’t just on the way, it’s already here. That’s what economic experts Antony Davies and James R. Harrigan tell host Gene Marks in this episode, the first of two on inflation, U.S. debt, and the nation’s economy. How did we get here, and where might we be going? Whether rising prices, Federal Reserve actions, supply chain shortages, or labor force impacts have you concerned, hear the steps they recommend to buffer your small business for the bumpy road ahead.

Topics Include:

2:11 - The misinformation around inflation
6:07 -  Modern Monetary Theory (MMT) 
12:05 - Why more gov’t money spurs inflation
14:30 - Supply chain shortages and price jumps
16:57 – Are CPI increases tied to extra unemployment benefits?
20:09 - Shortages in labor, and on shelves
22:40 - Borrowing in the face of inflation
27:06 - Is inflation ever "good?"

Resources:

Could long-term debt be a tool you leverage to grow your business? Learn more at: www.paychex.com/articles/finance/long-term-debt-expand-your-business

Got an idea for a topic or guests for the show? Submit your suggestions at:
http://payx.me/thrivetopics.

Listen in to the Words & Numbers podcast by Antony and James at www.patreon.com/wordsandnumbers.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Shake It ’Til You Make It: Zumba® Creator Beto Perez’s Rise to Success

Shake It ’Til You Make It: Zumba® Creator Beto Perez’s Rise to Success

October 12, 2021

Zumba® creator Beto Perez, a native of Colombia, brought his passion for music and dance into the fitness world and took it by storm. His story epitomizes the American dream for entrepreneurs: starting with nothing but a vision and hard work, then watching it succeed beyond imagination. Zumba dance workouts and classes are beloved by millions, and now reach more than 185 countries, while the brand includes instructor certification, sub-brands, and apparel. Celebrate Hispanic Heritage Month with this inspirational story from one of Latin America’s most renowned entrepreneurs.  

Topics include:

1:32 - Childhood love of dance
3:07 - First dance job at age 15
6:45 - Lambada dance competition win leads to more success
11:01 - Arrival in America and a key audition
13:47 - Choosing a future business partner
15:32 - The sales pitch that started it all
18:20 - Shifting the business model
19:49 - Scale, global success of Zumba fitness
21:46 - Adding new products to the brand
24:41 - New gym: City Zero
27:30 - What’s next? Sub-brand and … movie?

Resources:

Want to suggest a potential guest or topic for a future THRIVE episode? Share your ideas at: http://payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

It’s Not Business as Usual for Retail

It’s Not Business as Usual for Retail

October 5, 2021

While you thought e-commerce and the pandemic might signal the end of retail, it’s alive and well, says Tom McGee, president and CEO of ICSC. Thanks to tech innovations, changes to physical store layouts, and a shift to service customers’ last mile of delivery, retail has been reborn. Further, a look beyond the shopping malls of yesterday will show that essential retailers and experience-oriented service providers have transformed commercial real estate hubs into modern centers of community life.

Topics include:

1:46 - ICSC's historic roots, current focus
3:14 - Convergence in retail real estate service communities
6:42 - Shift to service, experience trends in retail properties
9:05 - Advice to retail entrepreneurs
11:40 - E-commerce, technology impacts on store layouts
15:39 - Increase in leasing demand
18:13 - Benefits of stores as last mile of delivery
23:49 - Growth opportunities across the U.S.
25:20 - Retail’s potential in the modern marketplace

Resources:

Learn whether buying an existing business may be right for you:
www.paychex.com/articles/startup/pros-and-cons-of-buying-a-business.

Concerned how to protect your commercial property from unexpected impacts? Read our article, Should I Have Commercial Property Insurance? at 
www.paychex.com/articles/employee-benefits/what-is-commercial-property-insurance.

Read our Top Small Business Trends to Know for 2021 at www.paychex.com/articles/management/small-business-trends.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Season 2 Finale: Rising Costs, Labor Shortages are Top Issues for Businesses in 2021

Season 2 Finale: Rising Costs, Labor Shortages are Top Issues for Businesses in 2021

September 21, 2021

Host Gene Marks wraps up season two of the Paychex Business Series podcast with advice for businesses facing the biggest issues of the year—rising costs and workforce disruptions. First, how can entrepreneurs and business owners like you tackle the challenges of inflation and supply chain increases? And what strategies—including higher pay, lifestyle benefits, federal tax credits, and referral sources—can you use to compete for employees in today’s tight labor market?

Resources:

To explore how the Work Opportunity Tax Credit could help your business navigate the current hiring crisis, visit: www.paychex.com/articles/payroll-taxes/latest-work-opportunity-tax-credit-developments

To dig inside wage and employment trends by national, regional, state, metro, and industry segments, visit the Paychex | IHS Markit Small Business Employment Watch at www.paychex.com/employment-watch.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Running Your Business Safely in a COVID-19 Era: The Best of Season 2

Running Your Business Safely in a COVID-19 Era: The Best of Season 2

September 14, 2021

In the era of COVID-19, business safety has been prioritized more than ever. From cybersecurity to disease prevention, Gene looks back on some of the best conversations he’s had with experts this season. Tune into the first half for a recap with Rick McElroy, Principal Cyber Security Strategist at VMware, as they discuss how companies can avoid cyber attacks and utilize security tools. Listen into the second half for a talk with Infectious Disease Epidemiologist, Saskia Popescu, on COVID-19 health protocols and how businesses can create a safer work environment.

Resources:

Keep your business safe from costly cyber attacks with Paychex Cyber Liability Insurance. Visit payx.me/cyber21 for more information.

Learn how to prepare a safe workplace for your employees in COVID-19 by reading our article, Workplace Safety and Returning to Work: Guidance for COVID-19 at www.paychex.com/articles/human-resources/workplace-safety.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Diversity & Inclusion: How The Manufacturing Institute is Innovating the Global Workforce

Diversity & Inclusion: How The Manufacturing Institute is Innovating the Global Workforce

September 7, 2021

Our population is a diversity of different ages, genders, and skills for hire. However, recruiting labor is still one of the largest issues facing businesses. To resolve this, Executive Director Carolyn Lee of The Manufacturing Institute, supports programs like FAME, Second Chance Hiring, and the STEP Women's Initiative. Listen in as she talks with Gene Marks about these innovative campaigns to sustain and empower the global workforce.

Resources:

Are you an owner of a manufacturing business? Learn how to hire and manage your workers in our free Whitepaper, “HR: The Power Fueling the Growth of Your Manufacturing Business”: www.paychex.com/secure/whitepapers/fueling-growth.

Find out more about The Manufacturing Institute's motives and initiatives at: www.themanufacturinginstitute.org/

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

How the Infrastructure Bill and PRO Act Will Impact Contractors in America

How the Infrastructure Bill and PRO Act Will Impact Contractors in America

August 31, 2021

The Infrastructure Bill and PRO Act are both legislations that have major impacts on the American construction industry. With deadlines nearing, where does the Infrastructure Bill stand and will the PRO Act benefit contractors? In this episode, Gene Marks speaks with CEO Steve Sandherr of The Associated General Contractors of America on his views of these two bills and the concerns they may present to general contractors.

Resources:

Learn more about what the PRO Act means for the construction industry at www.agc.org/protecting-right-organize-pro-act

For more information about employees and contractors, check out our article, Independent Contractor vs. Employee: What Can These Workers Offer Your Business?  at www.paychex.com/articles/payroll-taxes/independent-contractor-vs-employee-comparison.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

How the American Farm Bureau Federation Helps Farmers Stay in Business

How the American Farm Bureau Federation Helps Farmers Stay in Business

August 24, 2021

How do we help farmers stay in business in a modernizing society? Today’s America sees inflation, corporation-led farm equipment, and insufficient labor. Zippy Duvall, President of the American Farm Bureau Federation, is addressing these issues by giving a united voice to the agricultural community. Hear as he speaks with Gene Marks on the Right to Repair, the Infrastructure Bill, and more.

Resources:

Hear more about how the American Farm Bureau Federation is pushing for prosperity in agriculture: www.fb.org/issues/infrastructure/broadband.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Wellness in the Construction Industry: How the PRO Act and Infrastructure Bill will Impact Workers

Wellness in the Construction Industry: How the PRO Act and Infrastructure Bill will Impact Workers

August 17, 2021

The Associated Builders and Contractors Association values not only the physical safety of workers, but their wellness, happiness, and mental health. With the hit of COVID-19, human health has become an even larger commitment. Hear as Gene Marks speaks with President and CEO of the ABC, Michael Bellaman, about the ABC’s motives as well as his insights on the newly passed PRO Act, Infrastructure Bill, and the future of the industry.

Resources:

Where safety is a priority in the construction industry, learn more about how OSHA protects workers with our article, A Look Inside OSHA, Where Safety Is the Job, at www.paychex.com/articles/human-resources/a-look-inside-osha.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Direct Loan Forgiveness, 60/40 Rule, and More: What to Know About the Paycheck Protection Program

Direct Loan Forgiveness, 60/40 Rule, and More: What to Know About the Paycheck Protection Program

August 10, 2021

As the COVID-19 pandemic pushes on, covering expenses grows difficult for small businesses. The SBA is taking the lead to help owners by expanding its Paycheck Protection Program. So, what new changes can owners expect? Listen in as Gene Marks speaks with Connor Mykins on the Direct Loan Forgiveness Portal, 60/40 rule, and how you can apply for forgiveness.

Resources:

Planning on applying for a PPP loan? Calculate your loan forgiveness with our easy-to-use PPP Loan Forgiveness Estimator at www.paychex.com/business-loans/loan-forgiveness-estimator

Want to take the next step? Automatically apply or find out if your lender offers SBA’s Direct Loan Forgiveness Portal here: directforgiveness.sba.gov/requests/borrower/login/?next=/

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Senator Ben Cardin on Creating Opportunities for Minority Communities

Senator Ben Cardin on Creating Opportunities for Minority Communities

July 27, 2021

As new markets emerge in the U.S economy, the Senate is working to ensure growth in our diverse minority communities. In today’s episode, Gene Marks is joined by Senator Ben Cardin, part of the Senate Committee on Small Business and Entrepreneurship. Hear as he talks about three bills he’s supporting to develop, fund, and uplift minority entrepreneurs.   

Resources:

Want to know more about the importance of diverse small businesses? Check out this article, Business Owner Diversity: A Look at Certified Business Enterprises in the U.S., at www.paychex.com/articles/management/business-owner-diversity.

Learn about diverse recruiting with our article, Diversity Recruiting Strategies that Strengthen Your Workforce, at www.paychex.com/articles/human-resources/diverse-recruiting-strengthens-workforce.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

The Seven Core Principles Behind the Art of Influence That Can Benefit Your Business with Dr. Robert Cialdini

The Seven Core Principles Behind the Art of Influence That Can Benefit Your Business with Dr. Robert Cialdini

July 20, 2021

Having spent over 30 years designing, conducting, and publishing peer reviewed research on the ethical applications of influence and why people say yes to requests, Dr. Robert Cialdini joins host Gene Marks to talk about the seven core principles behind the art of influence. Listen in as they talk about how reciprocity, scarcity, authority, commitment and consistency, liking, consensus, and unity can help persuade people and how they relate to businesses like yours. 

 Resources:

For more ways to get customers to return to your business, read our article 7 Tips on How to Get Return Customers at www.paychex.com/articles/marketing/how-to-get-customers-to-return.

Get tips and techniques on how to attract customers, in How to Refine Your Customer Acquisition Strategy at www.paychex.com/articles/marketing/how-to-refine-customer-acquisition-strategy.

 

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

With Cyber Attacks on the Rise, What Can You Do to Protect Your Business?

With Cyber Attacks on the Rise, What Can You Do to Protect Your Business?

July 13, 2021

Currently a $1.5 trillion market, the cyber crime economy just continues to grow. So, is your business prepared with the security it needs to protect against a cyber attack? On this episode of the Paychex Business Series podcast, Gene Marks is talking with Rick McElroy, Principal Cyber Security Strategist at VMware, about what businesses need to do to protect themselves. Hear as he talks about the different types of cyber crimes, the security threats you may face with a remote workforce,  how to protect your company, and much more.

 Resources:

Want to learn more about cyber security? Read our article, What Does Cyber Security Mean to Your Business? at www.paychex.com/articles/management/cyber-security-and-a-secure-business?

For more tips on data security read our article, Data Security Tips for Employees Working from Home at www.paychex.com/articles/management/cyber-security-tips-working-from-home.

Wondering about other ways to protect your business from a cyber attack? Read our article, Cyber Liability: Why Your Business Needs It at www.paychex.com/articles/human-resources/cyber-liability-insurance-why-your-business-needs-it.

 

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

The Future of the Small Business Administration and What it Means for You

The Future of the Small Business Administration and What it Means for You

June 29, 2021

On this episode of the Paychex Business Series podcast, host Gene Marks talks with Isabella Casillas Guzman, Administrator of the Small Business Administration (SBA). Hear what she had to say about the future of the SBA, future financing models, the expansion of SCORE, and more.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Small Business Impacted by COVID-19: Rep. Sharice Davids Supports 4 Bills to Help Local Businesses

Small Business Impacted by COVID-19: Rep. Sharice Davids Supports 4 Bills to Help Local Businesses

June 24, 2021

In Kansas, small business owners, new and old, struggle to adapt to the changing economy and modernization needed to survive during COVID-19. Congresswoman Sharice Davids, of the House Small Business Committee, is working to support these entrepreneurs through community lending, grant funding, and tech resources. Tune in as she speaks with Gene Marks about the 4 bills she’s sponsoring to help local small businesses navigate during the pandemic.

Resources:

Learn more about how the pandemic has changed small business with our article, Top 6 Small Business Trends to Know for 2021 at www.paychex.com/articles/management/small-business-trends.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Paychex President and CEO, Martin Mucci Talks Employment, Benefits, Business Outlook, and More

Paychex President and CEO, Martin Mucci Talks Employment, Benefits, Business Outlook, and More

June 22, 2021

In this special episode of the Paychex Business Series podcast, Gene Marks sat down with Paychex President and CEO, Martin Mucci, at the recent Paychex Business Conference 2021 to discuss the business outlook and what it all means for companies like yours. Listen in as they talk about what he’s seeing on the labor front, what the future may hold for supply chain, new ways of attracting employees, tax credits for employers such as the Employee Retention Tax Credit and the Work Opportunity Tax Credit, getting creative with benefits, and more.

Resources:

For more insights into wage and employment trends on a national, regional, state, metro, and industry basis, take a look at the Paychex | IHS Markit Small Business Employment Watch at www.paychex.com/employment-watch.

Be sure to watch our other great sessions from the Paychex Business Conference 2021 at www.paychex.com/thrive.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Helping Small Businesses in the Pandemic: Congressman Scott Fitzgerald Sponsors the Microloan Transparency and Accountability Act

Helping Small Businesses in the Pandemic: Congressman Scott Fitzgerald Sponsors the Microloan Transparency and Accountability Act

June 17, 2021

In this pandemic, small businesses continue to struggle with funding, reliable employment, and lack of technology to compete with larger corporations. As a member of the small business committee, Congressman Scott Fitzgerald recognizes these issues and is sponsoring the Microloan Transparency and Accountability Act to ensure their future. Hear as he speaks with Gene Marks on the importance of SBA microloans, solutions for labor disruption in Wisconsin, and how bipartisan collaboration between government and state can help small businesses.

Resources:

Get more business information on our COVID-19 Help Center at www.paychex.com/coronavirus-resources.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

An Economic Forecast: Inflation, Interest Rates, National Debt, and More

An Economic Forecast: Inflation, Interest Rates, National Debt, and More

June 15, 2021

The conversation of inflation is definitely in the air, but what exactly is driving it, what are the inflation expectations, and what are the predictions for the next few months and years? Gene Marks is talking with Chief Economist of Moody’s Analytics, Mark Zandi, about just that. Listen in as Mark talks about the impact of inflation, interest rates, the national debt and more, on your business, and the economy.

For a insights into wage and employment trends on a national, regional, state, metro, and industry basis, take a look at the Paychex | IHS Markit Small Business Employment Watch at www.paychex.com/employment-watch.

Check out to Mark's new podcast, Moody's Talks - Inside Economics, that focuses on key indicators and the global economy.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Increasing Work Incentive: Rand Paul on Raising Minimum Wage, the Family and Medical Leave Act, and the PRO Act

Increasing Work Incentive: Rand Paul on Raising Minimum Wage, the Family and Medical Leave Act, and the PRO Act

June 10, 2021

As the new ranking member on the Senate Committee on Small Business & Entrepreneurship, Senator Rand Paul sees firsthand how policies affect the working community. Listen in as he speaks with Gene Marks on the unseen aspects of raising minimum wage, the Family and Medical Leave Act, and the PRO Act. While these policies intended for workers sound beneficial, learn why they may actually discourage competition and work incentives in the market.

Paychex continues to speak with policymakers on both sides of the aisle about policies and ideas shaping small businesses. Make sure to follow us so you don't miss out on these upcoming episodes.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Women in the Workplace: The Past, the Present, and the Future

Women in the Workplace: The Past, the Present, and the Future

June 8, 2021

The Women’s Bureau, part of the Department of Labor, is the only federal agency mandated by Congress to work exclusively on issues that affect women in the workplace and represents their needs as wage-earning women in public policy process. Wendy Chun-Hoon is the Director of the Women’s Bureau, and she recently talked with host Gene Marks about what employers need to know. Listen in as she discusses everything from occupational segregation within certain job sectors, how the pandemic impacted women’s employment, the importance of policy as it relates to paid leave and child and elder care, the employer’s role in helping women thrive in the workplace, and so much more. Read the rest of this entry »

Hiring Our Heroes:  How to Employ Dependable, Critical Thinking Veterans in a 21st Century Workforce

Hiring Our Heroes: How to Employ Dependable, Critical Thinking Veterans in a 21st Century Workforce

June 1, 2021

Veteran unemployment was a national crisis in 2011. Hiring Our Heroes has helped our Veterans and their spouses, connecting them with businesses of all sizes for free. In this episode, Gene Marks explores with Eric Eversole, President of Hiring Our Heroes, the ins and outs of employing a diverse workforce that is focused on problem solving and teamwork. Learn how Hiring Our Heroes have created opportunities, the pros of employing our veterans, and how to secure good employees in today’s 21st century workforce.

Resources: 

Learn more about veteran hiring with our article, Changes in Approach by HR Can Improve the Recruiting and Hiring of Military Veterans at www.paychex.com/articles/human-resources/improve-recruiting-and-hiring-military-veterans

See how small businesses in the United States have evolved tremendously over the last decade with our article, The New Generation of Business Owners is Here at www.paychex.com/articles/startup/new-generation-diversity-reshaping-us-small-business.

Visit Hiring our Heroes at www.hiringourheroes.org

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Employee Retention Tax Credit (ERTC): Answers to Your Most Asked Questions

Employee Retention Tax Credit (ERTC): Answers to Your Most Asked Questions

May 27, 2021

Hear answers to your most asked questions about the COVID Employee Retention Tax Credit with Andy Gargana, Senior Federal Compliance Analyst at Paychex. The Employee Retention Tax Credit has been extended through the end of 2021. This episode will dive into your most asked questions, including how to interpret the new law, eligibility criteria for your business, and how it is calculated even if you received a PPP loan.

Resources:

For more information on the Employee Retention Credit, read our article, Employee Retention Tax Credit Extended to End of 2021 by American Rescue Plan Act at www.paychex.com/articles/compliance/employee-retention-credit.

For additional resources from the IRS, visit: www.irs.gov/coronavirus-tax-relief-and-economic-impact-payments.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Mental Health Series: The Importance of Mental Health  for You, Your Employees, and the  Culture of Your Company

Mental Health Series: The Importance of Mental Health for You, Your Employees, and the Culture of Your Company

May 25, 2021

Mental health has increasingly become a hot topic, especially as it relates to work and the workplace. According to Dr. Krystal Lewis, a Clinical Psychologist at the National Institute of Mental Health (NIMH), happier employees leads to more productivity and a happier workspace. But it doesn’t stop there. Just as important is the mental health of you, the business owner. Listen in as she talks to Gene Marks about the importance of making positive mental health a priority. Hear as they talk about everything from transitioning back to the workplace and dealing with work frustrations, to exercise, napping, and getting outside. 

Resources:

For more information about mental health in the workplace, download our free guide How Are Your Employees Feeling? A guide to Workplace Mental Health at www.paychex.com/secure/whitepapers/workplace-mental-health-guide.

And for more great mental health resources, visit our Improving Employee Mental Health and Wellness page at www.paychex.com/worx/employee-mental-health.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Congressman Tim Burchett Talks Three Significant Bills That Could Mean Big Things for Business Owners

Congressman Tim Burchett Talks Three Significant Bills That Could Mean Big Things for Business Owners

May 20, 2021

Formerly a businessman himself, Congressman Tim Burchett, the U.S. Representative for Tennessee’s 2nd congressional district, has made it a priority to help business owners in any way that he can. With the introduction of three bills, the Opportunity Zone Extension Act, the Microloan Transparency and Accountability Act, and the Prison to Proprietorship for formerly Incarcerated Act, Congressman Burchett is hoping to give businesses opportunities for tax incentives while also helping people and places in need. Listen in as he talks with Gene Marks about the bills that he is sponsoring, as well as what his thoughts are on labor disruption, unemployment benefits, and getting employees back to work.

Resources:

Interested in other important regulatory challenges you may face? Read our article Top 10 Regulatory Issues Facing Businesses in 2021 at www.paychex.com/articles/compliance/top-regulatory-issues.

For more information about the different types of financing options available to, read the article Securing Financing for Your Small Business at www.paychex.com/articles/finance/securing-small-business-financing.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Mental Health Series: Total Worker Health. What is It? Why is It Important? And How the CDC Says You Can Help Improve it.

Mental Health Series: Total Worker Health. What is It? Why is It Important? And How the CDC Says You Can Help Improve it.

May 18, 2021

The past 15 months have been tough on our entire country. From our physical safety to job uncertainty, isolation to financial stress – people have had to carry a lot on their shoulders. But what does that mean for you as a business owner? A lot says Dr. L. Casey Chosewood, from the Centers of Disease Control. Dr. Chosewood says that by focusing on the Total Worker Health of your employees, you can not only help them, but help your company as well. Hear as he explains the importance of introducing policies, programs, and practices that increase your employees opportunity to become healthier…not just physically, but mentally as well.

Don’t miss Dr. L. Casey Chosewood and Gene Marks at the Paychex Business Conference.
Register now at www.Paychex.com/thrive.

Resources:

 For more information about mental health in the workplace, download our free guide How Are Your Employees Feeling? A guide to Workplace Mental Health at www.paychex.com/secure/whitepapers/workplace-mental-health-guide.

Learn more about the NIOSH Total Worker Health® Program at www.cdc.gov/niosh/twh

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Mental Health Series: Improving You and Your Employees’ Mental Wellbeing in the Virtual Workplace

Mental Health Series: Improving You and Your Employees’ Mental Wellbeing in the Virtual Workplace

May 11, 2021

Cathleen Swody, Founding Partner and Director of Assessment from Thrive Leadership, talks with Gene Marks about ways employers and employees can improve their mental health with re-entry into the workplace and in a virtual work environment. Hear what she has to say about opening lines of communication, the mental health benefits you can offer to employees, and why business owners should also take some time away.

Resources:

Employees might be struggling more now than ever before brought on by the pandemic, according to a Paychex survey conducted in late 2020. Download our e-book for suggestions on how to make your workplace safe and productive. www.paychex.com/secure/whitepapers/workplace-mental-health-guide

Challenging times are ahead for employers with employees returning to the workplace with mental health stressors. Find critical insights into what employers can do to help at www.paychex.com/articles/human-resources/mental-health-at-work-during-covid19

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Creating a COVID-Safe, Energy Efficient Workspace

Creating a COVID-Safe, Energy Efficient Workspace

May 4, 2021

Energy efficiency has long been a topic of conversation. Couple that with how the current COVID-19 pandemic has brought the importance of air quality within a building, there’s a lot for business owners to think about. Listen in as Gene Marks talks with Wade Conlan, Commissioning and Energy Discipline Manager at Hanson Professional Services, Inc, about creating a safe physical working environment for your employees. Hear what Wade has to say about getting the most out of your current systems and processes, the future of touchless building design, how business owners can actually save money by being energy efficient, and much more.

Resources:

Looking for more information on creating a safe work environment? Read our article, Workplace Safety Doesn’t Happen by Accident at www.paychex.com/articles/human-resources/workplace-safety-does-not-happen-by-accident.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

 

 

It’s Not Just For Online Businesses – How PayPal is Helping Brick-And-Mortar Companies Too

It’s Not Just For Online Businesses – How PayPal is Helping Brick-And-Mortar Companies Too

April 27, 2021

When you hear PayPal, you may instantly think e-commerce. But according to Peggy Alford, Executive Vice President of Global Sales for PayPal, the company is helping businesses of all kind – both online and offline – to create a seamless commerce journey. Listen in as she talks with host, Gene Marks, about changing consumer expectations, how PayPal is helping businesses go global, and more.

Resources:

To hear more ideas on how companies are adapting their business, read our article, Adapting Your Business to the New Normal at www.paychex.com/articles/human-resources/adapting-to-the-new-normal.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Business Safety as We Emerge From COVID-19 with Infectious Disease Epidemiologist and Infection Preventionist, Saskia Popescu

Business Safety as We Emerge From COVID-19 with Infectious Disease Epidemiologist and Infection Preventionist, Saskia Popescu

April 20, 2021

When it comes to infectious diseases and infection prevention, Saskia Popescu, is an expert. As an Assistant Professor in the Biodefense Program at the Schar School of Policy and Government at George Mason University, Saskia knows the incredible impact that infectious disease can have on society – whether it be on a pandemic, or on a smaller scale. On this episode, Saskia is talking with host Gene Marks and sharing what they’ve learned about COVID-19 and intervention strategies, including masks, cleaning surfaces, temperature checks, vaccination, and travel safety, and how business owners can work to create a safer environment for their employees and customers.

Resources:

Wondering what role, if any, your organization should play in motivating employees to get the COVID-19 vaccine? Watch our webinar, Vaccination and the Workplace: Key Considerations at www.paychex.com/secure/seminars/covid-vaccine-in-workplace.

Learn more about promoting workplace safety during COVID-19 with our article, Workplace Safety and Returning to Work: Guidance for COVID-19 at www.paychex.com/articles/human-resources/workplace-safety.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Small Business Employment Watch: Job Growth as America Starts Reopening From COVID-19 Pandemic

Small Business Employment Watch: Job Growth as America Starts Reopening From COVID-19 Pandemic

April 13, 2021

As America starts reopening and vaccinations start ramping up, Paychex Small Business Employment Watch shows a significant increase in job growth in March, the highest rate seen in eight years. Curious about what this all could mean for employment in the small business sector?

Gene Marks speaks with Frank Fiorille, VP of Risk, Compliance, and Data Analytics from Paychex, to dive into the current trends for hiring, unemployment, and wages for small businesses.

Also, learn about what opportunities are available for COVID-19 relief that small businesses must take advantage of. 

If you enjoyed this episode, make sure to hit follow so you won’t miss out on the latest small business insights.

Follow Paychex on Facebook @Paychex and Instagram @Paychex_Inc

Follow Gene Marks on Twitter @genemarks

Resources:

View the latest results of the Paychex Small Business Employment Watch at www.paychex.com/employment-watch

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

How Goldman Sachs is Educating Small Businesses with Their “10,000 Small Businesses” Program

How Goldman Sachs is Educating Small Businesses with Their “10,000 Small Businesses” Program

April 6, 2021

Goldman Sachs saw the large impact that the small business community has on the U.S. economy and on our communities, and decided to launch the 10,000 Small Businesses program, a philanthropic initiative that provides education, capital, and support services. Eleven years since it’s launch, the program has just over 10,000 graduates. Listen in as Joe Wall, Managing Director of Government Affairs at Goldman Sachs, and National Director of 10,000 Small Businesses, talks with Gene Marks about this great program and how it’s helping small businesses find success.

Resources:

Learn more about the 10,000 Small Businesses Program by visiting www.goldmansachs.com/citizenship/10000-small-businesses/US/.

To learn more about best practices to help you manage your business download our free resource, An Essential Guide for Business Owners and Managers at www.paychex.com/secure/whitepapers/essential-guide-business.

Looking for more information on small business financing options? Read our article, Securing Financing for Your Small Business at www.paychex.com/articles/finance/securing-small-business-financing.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

How Social Media and Networking Helped the Box of Oddities Podcast Reach 10 Million Downloads

How Social Media and Networking Helped the Box of Oddities Podcast Reach 10 Million Downloads

March 30, 2021

What started out as a “side job” for Kat and Jethro Gilligan Toth, quickly turned into a focus for both. Their “Box of Oddities” podcast, has reached nearly 10 million views in just 2 years. Listen in as Kat and Jethro talk with host Gene Marks about how they came up with the idea, what they’ve done to market their podcast, how they are using social media, the importance of networking, and tips for those looking to start their own podcast.

Resources:

To learn more about how to market your business, download our free whitepaper, Startup Guide: Market Your Business, at www.paychex.com/secure/whitepapers/market-your-business.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

How the Philadelphia 76ers are Making Moves Off the Court to Help Put Black-Owned Businesses on the Map

How the Philadelphia 76ers are Making Moves Off the Court to Help Put Black-Owned Businesses on the Map

March 23, 2021

Historically, black-owned businesses have faced a unique set of social, financial and policy challenges that have created disparities that are difficult to overcome. That’s why the Philadelphia 76ers along side of David Gould, Chief Diversity and Impact Officer, have made a commitment leveraging their organization to help these businesses succeed. Listen in as David talks with Gene Marks about the history of black-owned businesses and how that has impacted them today, resources that are available to these business owners, and how the Sixers “Buy Black Program” is providing resources for local businesses.

Resources:

Looking to understand more about diversity and inclusion as it relates to your business? Read our article, “Diversity and Inclusion in the Workplace" at www.paychex.com/articles/human-resources/diversity-and-inclusion-in-the-workplace.

Learn more about the Buy Black program at www.nba.com/sixers/community/buy-black.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

How the American Rescue Plan Act of 2021 Handles Tax Credits Like ERTC and FFCRA and What They Mean for Your Business

How the American Rescue Plan Act of 2021 Handles Tax Credits Like ERTC and FFCRA and What They Mean for Your Business

March 16, 2021

With the signing of the American Rescue Plan Act of 2021 by President Biden on March 11, 2021, there have been some changes and additions to tax credits that business owners should know. On the third episode of this three-part series, Andy Gargana, Senior Federal Compliance Analyst at Paychex, is talking with Gene Marks about everything you need to know when it comes to tax credits under the third stimulus. Listen in as they talk Employee Retention Tax Credit (ERTC), the Families First Coronavirus Response Act, the new COBRA tax credit, and much more. 

Resources:

To find out more about what’s in the third stimulus bill and how it’s impacting small businesses, read our article “President Signs $1.9 Trillion American Rescue Plan Act.”

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Third Stimulus Bill Expands Paycheck Protection Program (PPP) and Economic Injury Disaster Loan (EIDL)

Third Stimulus Bill Expands Paycheck Protection Program (PPP) and Economic Injury Disaster Loan (EIDL)

March 16, 2021

On March 11, 2021 President Biden signed the American Rescue Plan Act of 2021 into law. This $1.9 trillion stimulus bill includes modifications and changes to the Paycheck Protection Program and the Economic Injury Disaster Loan (EIDL). Listen in to part two of this three part series as Gene Marks talks with Paychex Compliance Analyst, Connor Mykins, about the expansion of these two programs and what small business owners need to know, including an expansion of the Paycheck Protection Program (PPP) and the Economic Injury Disaster Loan (EIDL), the approaching March 31st deadline for the PPP, and more.

Resources:                                                                                             

To find out more about what’s in the third stimulus bill and how it’s impacting small businesses, read our article “President Signs $1.9 Trillion American Rescue Plan Act.”

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

What’s in the Third Stimulus Bill and How It’s Impacting Small Business Owners

What’s in the Third Stimulus Bill and How It’s Impacting Small Business Owners

March 12, 2021

On March 11, 2021, President Biden signed into law the $1.9 trillion stimulus bill, also known as the America Rescue Plan Act. In this first episode of a three part series, host Gene Marks is talking with Senior Manager of Government Relations for Paychex, Thad Inge, about everything you need to know. Hear about the updates to the Paycheck Protection Program, the Economic Injury Disaster Loans, the Employee Retention Tax Credit, Families First Coronavirus Response Act, as well as how this relief bill is helping the hard hit restaurant industry.

Resources:

Visit our COVID-19 Help Center for the latest tools and resources at paychex.com/coronavirus-resources.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

The SECURE Act Helps Attract & Retain Talent Using Tax Incentives to Start a 401(k)

The SECURE Act Helps Attract & Retain Talent Using Tax Incentives to Start a 401(k)

March 9, 2021

If you are a small business owner, a 401(k) plan is within your reach. Your business is never too small to offer a 401(k).  With costs for starting a 401(k) for you and your employees at an all-time low, now is the time to give it another consideration.

Gene Marks sits down with Daniel Notto and Meghan Jacobson from J.P. Morgan to simplify federal incentives, which can help make a 401(k) obtainable for your small business. Also, learn how a 401(k) is a way to help your small business attract and retain talent to gain a competitive edge.

Resources:

Download our free whitepaper: How a 401(k) Can Give Your Business a Competitive Edge

View our article: The SECURE Act 2.0: A Look Ahead for 2021

Read Dan Notto's bulletin: Congress Enacts Major Retirement Plan Legislation

Read Meghan Jacobson's 401(k) Small Business Survey

If you enjoyed this episode, make sure to hit follow so you won’t miss out on the latest small business insights.

Follow Paychex on Facebook @Paychex and Instagram @Paychex_Inc

Follow Gene Marks on Twitter @genemarks

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Andrew Zimmern Talks About the Challenges Facing the Restaurant Industry

Andrew Zimmern Talks About the Challenges Facing the Restaurant Industry

March 2, 2021

Andrew Zimmern started off working in the restaurant industry when he was 14 years old. Today, he is one of the most knowledgeable personalities in the food world. Andrew has spent his career learning everything he could about the restaurant business and industry – from the kitchen and operations all the way to marketing and policy. Now, he’s talking with Gene Marks about the state of the industry, before, during, and after the onset of the COVID-19 pandemic. If you are a chef, restaurant manager, budding restaurateur, or anything in between, this is a must listen to episode.

Resources:

For information on running your restaurant, check out our guide: Run Your Restaurant without Running Ragged

Get the information you need in your road to recovery by downloading our free guide: SMBs & COVID-19: Peer Insights for Rebuilding and Recovery.

Follow Paychex on Facebook @Paychex, Instagram @Paychex_Inc, and Twitter at @Paychex

Follow Gene Marks on Twitter @genemarks

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

How Marketing on Instagram Has Helped Ron Everline Grow, Scale, and Connect His Business

How Marketing on Instagram Has Helped Ron Everline Grow, Scale, and Connect His Business

February 23, 2021

When Ron “Boss” Everline decided to open a gym, he never realized what an impact he could make on individuals’ lives. That’s when he realized that training people was his calling in life. Now, 11 years later, Ron’s company Just Train, has over 1 million followers on Instagram. Listen in as he talks about, why he chose Instagram over other social media platforms, how he’s used it to help authentically build a following and referral source for his company, how he has positioned himself to stand out amongst a crowded market, building a brand, and more.

Resources:

To get more tips on social media strategies, read our article 5 Minutes a Day to a Better Social Media Strategy.

For more great information on how to market your business, download our free guide Startup Guide: Market Your Business.

Follow Paychex on Facebook @Paychex and Instagram @Paychex_Inc

Follow Ron "Boss" Everline on Instagram @justtrain

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Pivoting Your Business (and Thriving) During COVID

Pivoting Your Business (and Thriving) During COVID

February 16, 2021

With COVID-19 changing consumer buying behavior, small businesses have had to pivot quickly to meet customers where they are. For small business owners, how do you know if you are making the right decision when considering offering online payments or upgrading your payment technology?

In this episode, Gene Marks tackles these tough questions with Leslie Pearce, Senior VP of Inside Sales at Fiserv. You will hear in-depth insights into what small business owners need to succeed, and how a POS platform such as Clover can simplify these challenging tasks for a small business owner. In addition, Leslie provides details around the Fiserv Back2Business program, a multi-pronged initiative to invest $50 million in minority-owned business owners and the ecosystem of community organizations serving diverse entrepreneurs.

Resources:

Learn how businesses across the U.S. are pivoting to a new normal in our whitepaper SMBs & COVID-19: Peer Insights for Rebuilding and Recovery.

The Fiserv Back2Business program is accepting grant applications from minority-owned small businesses in Atlanta, Chicago, Milwaukee, New Jersey, New York, and soon to be Oakland. Qualifying businesses can receive up to $10,000 in COVID relief funds. Businesses can apply at aeoworks.com/Fiserv.

If you enjoyed this episode, make sure to hit follow so you won’t miss out on the latest small business insights.

Follow Paychex on Facebook @Paychex and Instagram @Paychex_Inc

Follow Fiserv on Twitter @fiserv and LinkedIn @fiserv

Follow Clover on Twitter @clovercommerce and on Instagram @clovercommerce

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Congressman Blaine Luetkemeyer Talks Building the Economy and Supporting Small Businesses

Congressman Blaine Luetkemeyer Talks Building the Economy and Supporting Small Businesses

February 9, 2021

As ranking member of the House of Representatives Small Business Committee, Congressman Blaine Luetkemeyer has some insight into some key economic topics affecting small business owners today and in the future. From his stance on the proposed national minimum wage increase, current unemployment benefits, and the national debt to the hot topic of worker classification, where he sees the future of bi-partisan agreements, and more – hear what he has to say in this episode of our business podcast.

Interested in learning more about key topics impacting businesses? Read our article, Top 10 Regulatory Issues Facing Businesses in 2021.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Senator Cory Booker Provides Insights for Small Business Owners

Senator Cory Booker Provides Insights for Small Business Owners

February 2, 2021

On this episode of the Paychex Business Series podcast, host Gene Marks is talking with U.S. Senator Cory Booker of New Jersey. Hear what the senator has to say about the minimum wage increase to $15 an hour and what that means for small business owners, the focus on low- and moderate-income area businesses in the new stimulus bill, and potential bipartisan agreements we may see in the future that will help the country as a whole. 

Learn more about the recent stimulus bill by reading, “Nearly $900B Relief Act Becomes Law, Includes Funds for Second Round of Paycheck Protection Program Loans.

Stay tuned for episode 35 as we'll be speaking with Congressman Blaine Luetkemeyer (R-MO) and getting his thoughts on the current economic status.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.