THRIVE, a Paychex Business Podcast
Resources Supporting Small Business Finding Bipartisan Boost

Resources Supporting Small Business Finding Bipartisan Boost

May 19, 2022

Small businesses provided a platform for bipartisanship in the U.S. House of Representatives as a series of bills were passed to reauthorize funding to agencies that provide resources and support — from free marketing advice to retirement consultation — to the backbone of the American economy. Gene Marks shares details on the importance of these agencies to small businesses in this week’s “On the Mark” podcast ahead of the vote in the U.S. Senate.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Get in the Right Head Space: Dr. Sue Varma Talks Workplace Mental Health

Get in the Right Head Space: Dr. Sue Varma Talks Workplace Mental Health

May 17, 2022

Once considered a private matter, workplace mental health has become a hot topic in recent years. And as a younger generation enters the workforce, providing employees with the resources and benefits they need to promote their mental wellbeing has become a necessity for companies. In this episode of THRIVE, a Paychex Business Podcast, Dr. Sue Varma, a board-certified psychiatrist who makes regular appearances on multiple media outlets, is talking with host Gene Marks about what business owners can do to provide their workers with the support they need, the benefits of employee mental health programs, and how to create a workplace culture that promotes mental wellness.

Topics include:

00:49 – Who is Dr. Sue Varma and what does she do?
01:52 – Employee trauma and the impact of COVID-19
04:28 – Is working from home the best for your mental wellbeing?
06:32 – The importance of sensitivity when navigating return to work
10:29 – What about those mental health platforms?
11:47 – Investing in employees’ mental health: it’s good for business
14:33 – What business owners can do to help their employees’ mental health
17:13 – Modeling mental wellness for your employees
18:35 – Not just for employees…how employers can improve their mental health
22:41 – What’s the best type of therapist for you?

Resources:

Looking for more resources to help improve employee mental health and wellness? Visit our Employee Mental Health Resource page at www.paychex.com/worx/employee-mental-health.

Read more about the effects of mental health in the workplace at www.paychex.com/worx/employee-mental-health.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Google Initiative and Proposed Legislation Attempt to Address Skills Gap

Google Initiative and Proposed Legislation Attempt to Address Skills Gap

May 12, 2022

The skills gap is a major issue for businesses. The latest U.S. Department of Labor report reveals 11½ million job openings — many requiring skilled labor — while a study shows talent shortage is among the top 3 most-urgent concerns for employers. Listen to this week’s “On the Mark” podcast to learn about potential legislation and current grant opportunities that could help upskill your employees.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Spotlight on Texas: The State Support Your Business Can Expect (Part 2)

Spotlight on Texas: The State Support Your Business Can Expect (Part 2)

May 11, 2022

In this two-part special event, Gene Marks leads a roundtable discussion on the explosive business growth in Texas. In Part 2you’ll hear from our second panel of experts how current employment trends are impacting businesses across Texas, and how employers are addressing rising wages and competition. How are state agencies responding, and what resources and training programs connect job seekers and employers, or help boost retention?

Featured guests:
John Scott, Texas Secretary of State;
Bryan Daniel, Chairman of the Texas Workforce Commission;
Denise Hernandez, a longtime catering and restaurant owner in San Antonio; 
Kathryn Hardison, reporter covering economic development and real estate in Texas.

Topics include:

6:13 – One employer’s search for staff and rising wages from COVID to today
9:48 – Workforce impact of larger companies relocating to Texas, manufacturing sector, more
13:33 – Texas: the Beatles of small business employment
14:37 - Robust education network in TX will help fill workforce
18:57 - How does immigration reform factor into workforce solutions?
23:05 - Why connecting job seekers to employers takes more than simple matching
25:54 - More focus needed on upskilling and retraining investments; online learning tools available
32:08 - Some job sectors growing, while others, such as hospitality, are strained.
37:58 - Pros and cons of technology that reskills workers vs. replacing their jobs
40:09 - TWC can help employers establish apprenticeship programs
41:57 – Overall, Texas is thriving across multiple industries and sectors.

Resources:

If you're like Denise and own a business heavily based in hospitality, events, or travel, download our whitepaper with research insights on innovating in today’s marketplace at www.paychex.com/secure/whitepapers/hospitality-businesses-innovating-covid19-pandemic.

What are the top business regulations companies are facing in 2022? Read our article at www.paychex.com/articles/compliance/top-regulatory-issues.

Prefer to watch this conversation online as a virtual roundtable video? Access the full dialogue, guest speaker biographies, and additional resources, when you enter your email at our Session 2 event page. 

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Spotlight on Texas: How Your Business Can Build on the Economic Boom (Part 1)

Spotlight on Texas: How Your Business Can Build on the Economic Boom (Part 1)

May 10, 2022

In this two-part special event, Gene Marks leads a roundtable discussion on the explosive business growth in Texas. In Part 1, our panel of trade industry and agency experts discuss what’s drawing businesses to Texas and driving its economy. How are they handling hiring, inflation, and supply chain shortages? What innovative solutions do leaders see? 

Featured guests:
Cindy Ramos-Davidson, CEO, El Paso Hispanic Chamber of Commerce;
Brandom Gengelbach, President and CEO, Ft. Worth Chamber of Commerce;
Geoffrey Tahuahua, President, Associated Builders and Contractors (ABC) of Texas

Topics include:

7:33 - Fast pace of TX construction, and need for workers
9:21 - Not a Great "Resignation," but “Re-Think, Re-Adapt.”
12:14 - SMBs retrained workers, who were then poached by larger companies.
13:46 - How could immigration reform help increase the pool of potential workers?
19:04 - Helping SMBs access capital through State Small Business Credit Initiative.
21:55 - Value of trades in developing lucrative, lifelong skills.
24:21 - How are inflation/supply challenges impacting construction, bank loans, etc.?
28:45 - Top challenges for El Paso SMBs reflected in survey findings.
35:50 - Texas is business-friendly; top 3 net DFW transplants from LA, Chicago, NYC
40:30 - Is Texas a recession-proof state for businesses?

Resources:

Considering relocating your business to Texas? Grab our checklist to ensure you’ve covered your bases at www.paychex.com/sites/default/files/2022-05/TX_RT_1287505_RelocationChecklist.pdf

Do your employees come from multiple locations or cross state lines? Access our whitepaper for guidance on building a collaborative workforce at www.paychex.com/secure/whitepapers/collaborative-workforce-across-locations.

Prefer to watch this conversation online as a virtual roundtable video? Access the full dialogue, guest speaker biographies, and additional resources, when you enter your email at our Session 1 event page

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Study: Employers and Employees Not on Same Wavelength About Mental Health

Study: Employers and Employees Not on Same Wavelength About Mental Health

May 5, 2022

Study finds that employers feel that employee mental health is hurting business financially, although they express that workplace mental health benefits are plentiful and doing the job. Employee answers contradict this. Gene Marks says employers must address mental health benefits because ignoring the problem is costing money and good employees. Listen to this week’s “On the Mark” podcast for insights on how to improve the situation.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Don’t Let Your Top Talent Become Someone Else’s

Don’t Let Your Top Talent Become Someone Else’s

May 3, 2022

As many businesses face the current reality that there’s not enough labor to go around, retaining top talent has become a top priority. That’s why creating the type of environment that makes your employees want to stay is more important than ever. On this episode of THRIVE, a Paychex business podcast, Gene Marks talks with Lisa Ryan, Chief Appreciation Officer of Grategy. Listen in as she talks about the importance of creating a positive workplace culture gives companies tips on ways to help keep your employees.

Topics include:

02:18 – Learn more about Lisa’s company, Grategy
02:54 – The benefits of working for a small company
03:35 – Getting real about wages
04:56 – Hear about the THANKS process of building workplace culture
07:45 – Why performance reviews shouldn’t be once a year
10:37 – How getting to know your employees can make a difference
12:45 – Flexibility is no longer an option
20:18 – Lisa’s thoughts on benefits

Find out more about retaining top talent during the Great Resignation at www.paychex.com/articles/human-resources/employee-wellbeing-great-resignation.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Marketing Your Business Online – How to Get Found

Marketing Your Business Online – How to Get Found

April 26, 2022

When it comes to navigating the digital marketplace, it’s easy to get lost. But with the right knowledge, the right partners, and the right plan, you can learn how to get your website noticed and help your business get found online. On this episode of THRIVE, a Paychex business podcast, we’re talking with Marcus Tober, Senior Vice President of Enterprise Solutions at Semrush, a global software company, about navigating the digital marketing space. Hear what he has to say about everything from SEO to video search and more.

Topics include:

00:46 - Background on Semrush and its offerings
04:07 - How to promote video content in search
06:37 - Strategy for SEO and keyword searching
10:21 - How to best utilize Semrush
12:58 - Localized search results
18:57 - Is working with an agency the right choice?
22:32 - Paid search vs. organic search
27:14 - The future in SEO

Looking for more information about online marketing? Find out how to compete online in this podcast episode.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Data Says Small Businesses Can’t Bank on Traditional Loans. Here’s Six Alternatives

Data Says Small Businesses Can’t Bank on Traditional Loans. Here’s Six Alternatives

April 21, 2022

Despite 85% of small businesses in 2021 experiencing financial difficulties, data shows that big banks approved only 14.7% of loan requests in the same year. This week’s “On the Mark” episode looks at six alternative funding sources, including SBA loans backed by the federal government, localized grants, online lenders, and more. Host Gene Marks shares his thoughts on the pros and cons of each. Listen to this week’s podcast.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

The 4-Day Work Week: A Case Study for Working Smarter, Not Harder

The 4-Day Work Week: A Case Study for Working Smarter, Not Harder

April 19, 2022

For most, the 4-day work week sounds good in principle but will likely never happen. However, at Bolt, the company has not only implemented a 4-day work week – they’ve done so in a thoughtful, methodical way that has delivered increased productivity and work-life balance. Join Gene as he discusses this process with Jennifer Christie, the Chief People Officer at Bolt. You’ll learn why it’s so important to focus on outcomes and not just hours, to make time off as meaningful as time at the office, to allow for flexibility so you can address both employee and customer needs, and to better manage meetings, emails, and other uses of your collective energies.

Topics include:

0:32 -Jennifer’s HR expertise and basics about Bolt
3:08 - Bolt's workforce operations during and post-pandemic
4:17 - Bolt's approach to working from home
7:25- How Bolt implemented 4-day work weeks
11:22- Flexibility needed for customer-facing roles
13:44- How have 4-day weeks impacted time off for employees?
15:35 – Pursuing buy-in from senior managers, business owners
19:42 - How Bolt’s 4-day week pilot took shape
25:32 - How exceptions to the new norm are handled
27:50 - How did different worker generations respond to 4-day weeks?

Resources:

Flexible schedules are more important than ever in balancing work from home culture and the stress associated with it. Find out what we learned when we surveyed of over 1,300 workers around this topic at www.paychex.com/articles/human-resources/flexible-schedules-into-future.

Read more about managing and improving productivity in the modern, flexible workplace at www.paychex.com/articles/human-resources/improve-employee-productivity-in-workplace.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

One Step Closer to Helping Secure a Better-Financed Retirement

One Step Closer to Helping Secure a Better-Financed Retirement

April 14, 2022

The original SECURE Act put business owners and their employees in great position to reap the benefits of establishing a workplace retirement plan. Gene Marks takes a look at how SECURE Act 2.0 might enhance the benefits if it becomes law: employers would gain increased tax credits, younger employees could use contributions toward student loan debt and older employees could save longer by taking required distributions later. Listen to this week’s “On the Mark” podcast.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

All Things 1099: Understanding Your Tax Reporting Requirements

All Things 1099: Understanding Your Tax Reporting Requirements

April 12, 2022

If there’s one thing your business can count on, it’s taxes. Given IRS requirements to report any non-wage income on various 1099 forms, Debbie Pflieger, an EY Americas Financial Services Tax Principal, Information Reporting and Withholding Services Leader, visits the show to advise you on all things 1099. Hear why legal names and Taxpayer Identification Numbers (TIN) are important to include, and how to classify your workers as independent contractors vs. employees. You’ll also review recent changes to 1099-K reporting, impacting anyone receiving more than $600 in third-party online payments (such as PayPal, Square, and other apps) in 2022, and what it means for your business.

Topics include:

2:20 - What are 1099s, and how do they work?
3:43- Nuances of a 1099-K ...
4:23 -  ... 1099-NEC, 1099-INT, and 1099-DIV
5:28 - Due dates for IRS and payees
7:05 - SSN, EIN, ITIN for payees is a must
9:28 - Worker classification: employees vs. contractors
11:16 - Matching names, SSNs also critical
14:44 - What about corporations?
15:45 – 2022 change: 3rd party online income $600+ reported
19:35 - Document all expenses tied to online income
20:48 - PayPal, Square, other apps requesting EINs, SSNs ...
22:22 - ... to help you avoid 24% withholding requirements 
23:46 - How to report payments to foreign vendors

Resources:

Employment tax reporting is a big responsibility. Read our article that helps you get familiar with the basics at www.paychex.com/articles/payroll-taxes/employers-guide-to-payroll-taxes.

The IRS requires your business to treat payments to independent contractors vs. employees differently. Learn what you need to know about worker classification at www.paychex.com/articles/payroll-taxes/filing-taxes-for-independent-contractors.

How can your business prepare now for your 2022 tax year responsibilities? Read our article for tips at www.paychex.com/articles/payroll-taxes/tax-saving-tips-at-year-end.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

 

Don’t Let Rising Energy Costs Put Your Business Over a Barrel

Don’t Let Rising Energy Costs Put Your Business Over a Barrel

April 7, 2022

This week’s “On the Mark” podcast offers tips to keep things running smoothly for businesses amid higher energy costs. Host Gene Marks shares insights he is hearing and seeing, including conducting energy audits, increasing capital through loans to purchase inventory, and maybe even doing maintenance rather than full-scale overhauls. He also suggests checking out some online sites for best practices. 

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

How is Colorado Gov. Jared Polis Attracting Businesses to His State?

How is Colorado Gov. Jared Polis Attracting Businesses to His State?

April 5, 2022

Jared Polis, Governor of Colorado, and an entrepreneur in his own right, joins the show to discuss the ways his state is helping small businesses succeed. Some initiatives include reducing fees startups would pay to incorporate, temporarily waiving state sales tax for restaurants to offset pandemic pressures, and encouraging apprenticeships to help job seekers upskill into open work roles. Hear how PPP loans have sustained Colorado businesses, the $6 billion in venture capital attracted last year, and what Gov. Polis (D-CO) sees as additional opportunities to ensure a robust recovery.  

Topics include:

0:58 - Colorado reduced business personal property tax
1:34 - Will it be free to start your business there?
2:53 - Many CO businesses received PPP loan support
3:22 - Restaurant sales tax waived for several months
3:57 - Consumer behavior a factor; PPP led to robust recovery
4:52 - Colorado seeking to reduce fees, suspend gas taxes, more
6:14 - Polis urging flexible hiring, ex: 2 PT hires fill 1 FT post
7:49 - Apprenticeships also key in CO workforce readiness
8:37 - Most CO employers paying well above minimum wage
9:42 - Multiple factors attracting startups to Colorado

Resources:

Gov. Polis shared how many Colorado businesses are paying above minimum wage to attract skilled workers. If you employ workers in or from Colorado, read our recent article on changes in some minimum wage provisions that may apply to you at www.paychex.com/articles/compliance/colorado-minimum-wage-order.

Does Colorado’s Equal Pay for Equal Work Act apply to your business? Read our article to learn more at www.paychex.com/articles/compliance/colorado-equal-pay-act.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Shrinkflation, Communication, and Other Tips to Handle Inflation

Shrinkflation, Communication, and Other Tips to Handle Inflation

March 31, 2022

You hear it every day in the news: rising prices, inflation. Don’t just ride it out in 2022. Be proactive to help your business. This episode of “On the Mark” touches upon several tips that can serve your business in navigating inflation, including raising prices strategically using data on specific product lines, over-communicating with customers about raising prices, practicing “shrinkflation” — charging the same price for less product — and most importantly, according to host Gene Marks, buying inventory now. Listen to this week’s podcast.  

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

New Security Threats in our Work-From-Home Era

New Security Threats in our Work-From-Home Era

March 29, 2022

Today’s businesses face cyber security threats from almost every side: phishing emails or SMS texts, malware, ransomware, and the added vulnerabilities of remote or hybrid employees’ home networks. Hear from Daniel Clayton, Vice President of Global Services and Support at Bitdefender, a 20-year cyber security company, the current threats that need to be on your business radar, and even how to approach speculation around a Russian cyber attack. And learn why basic protections such as multifactor authentication, device management and monitoring, and employee training, can be some of your wisest investments to mitigate business security risks.

Topics include:

0:44 - Background on Bitdefender and its service arm
3:16 - What can Bitdefender provide for a small business?
5:10 - XDR data provides security vision inside the cloud
5:59 - Potential for Russian cyber attacks?
7:28 - Beware of "help Ukraine" phishing schemes
9:44 - What risk do new third-party payment verification regulations pose?
12:41 - How to improve security while working from home
16:01 - Need for network monitoring
19:21 - Potential risks in supplier parts, home networks, etc.
22:06 - SMBs should focus on multifactor authentication, other basics
23:00 - Security measures to use when traveling

Resources:

How can a cyber security plan boost your productivity while defending your business? Read our article at www.paychex.com/articles/management/cyber-security-and-a-secure-business.

Explore whether cyber liability insurance may benefit your business. Visit our information page at www.paychex.com/business-insurance/cyber-liability-insurance.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Don’t Be Idle: Check Out SBA Loan Deferment, a Study on Return to Office, and Training Paid by Your State

Don’t Be Idle: Check Out SBA Loan Deferment, a Study on Return to Office, and Training Paid by Your State

March 24, 2022

Businesses that borrowed funds from the COVID-19 Economic Injury Disaster Loan program since 2020 will have extra time to begin repayment after the SBA extended the deferment period. Host Gene Marks talks about the benefits to small businesses, while also sharing insights on a Microsoft survey that showed 50% of leaders wanted their employees back in the office. What is your business doing to remain flexible? Also, some states are reimbursing businesses for getting employees trained in courses provided by the state.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Suzanne Somers on Growing Yourself and Your Business

Suzanne Somers on Growing Yourself and Your Business

March 22, 2022

Sometimes our worst losses are opportunities in disguise. So says Suzanne Somers, of “Three’s Company” TV fame, who went into business for herself after show producers terminated her contract when she asked for equal pay. An influencer before the term was invented, her many business endeavors — from the Thigh-Master and Somersizing cruises, to multiple books and organic wellness products, cemented her reputation as a savvy entrepreneur. What insights can business owners like you glean from her experience? And how is her passion for physical health and well-being foundational to her success? Don’t miss this intriguing conversation.

Topics include:

1:20 - Website and brand a natural outgrowth of books
4:58 - TOX-SICK book and origins of Suzanne Organics
6:44 - More interesting, and more alive than ever
7:14 - Self-taught, honorary doctorate awarded for books
10:00 - Discovered in 1973 by Carson; early acting years
12:18 - Pivoting from acting to business, loss of TV contract
13:51 - Self-employed; the shoes and ad that launched Thigh-Master
16:40 - Opportunities in disguise, birth of a wellness brand
19:36 - Quality standards, partnering with doctors and scientists
25:30 - Advice for young entrepreneurs
27:21 - How did she assess the marketplace?
30:10 - Getting help for yourself ... self-confidence ...
34:10 - Leveraging social media to reach followers
35:34 - Surrounding yourself with skilled helpers
38:24 - What's next for Suzanne?

Resources:

How can you ensure your customers embrace your business’s brand online? Read the eight steps we recommend at www.paychex.com/articles/marketing/cementing-your-business-brand-online.

 If you’re just starting as an entrepreneur, how can you position your business as a leader in cost, services, or innovation? Review our guidelines at www.paychex.com/articles/startup/brand-positioning-strategy-guides.

Have a guest or topic idea for the show? Submit your suggestions at: http://payx.me/thrivetopics

Check out how Suzanne markets her books and organic products online at: http://SuzanneSomers.com

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Remote Work’s Widespread Impact, Passwords are the Past for Information Security

Remote Work’s Widespread Impact, Passwords are the Past for Information Security

March 17, 2022

With 94% of employees in a recent survey indicating that they can do their work from anywhere, host Gene Marks says employers must be flexible to lessen the impact on recruitment and retention, plus aware of compliance issues involving taxes. He also talks about customer preference for Advanced ID techniques to keep their information safe and government’s push to punish those who accessed funds fraudulently and skirted laws during COVID-19. 

Resources:

Read how the hospitality and related industries could face hefty fines for failure to adhere to California’s Right to Recall Law at www.paychex.com/articles/compliance/california-right-to-recall-law.

Learn some simple, low-cost approaches to improving employee retention at www.paychex.com/articles/human-resources/creative-employee-retention-ideas.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

How Spotify Amplifies Business Messaging for SMBs

How Spotify Amplifies Business Messaging for SMBs

March 15, 2022

Looking for unique, targeted strategies for digital marketing to reach niche audiences for your business? Spotify's popular music and podcast streaming app has become an emerging promotional channel for small- to mid-size businesses (SMBs). Hear Rochelle Sanchirico, global director for SMB marketing for Spotify, describe how its self-service Ad Studio and $250-$500 points of entry offers SMBs a competitive option. Learn how Spotify's audio, video or podcast ads, metrics, and even third-party verification tools can help small business owners like you leverage this streaming service to amplify your messaging.

 Topics include:  

0:55 - Rochelle's background in marketing, SEO, SMBs and more 
2:29 - Why audio ads stand out on Spotify
3:44 – Building ads with Spotify's self-serve Ad Studio 
5:45 – 190 million ad-supported accounts to target 
7:36 - How to target a B2B niche audience: one example 
9:36 - How does Spotify produce ads for businesses? 
11:31 - "I Love Small Biz NYC" educates and empowers 100 SMBs  
13:11 - Costs per CPM to advertise on Spotify 
14:54 - Can metrics be verified? If so, how?  
16:59 - Podsights and Chartable third-party verification just acquired 
18:22 - The value-add: "... where Spotify really shines is ..." 

Resources:

Before you start messaging for your business, you need to master your Unique Selling Proposition (USP). Read our article for tips at www.paychex.com/articles/marketing/do-you-know-your-unique-selling-proposition.

Have a guest or topic for the show? Submit your ideas at: http://payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

 

Hot Topics Gain Energy: Paid Family Leave, Gas Prices, Cybersecurity, and Women Entrepreneurs

Hot Topics Gain Energy: Paid Family Leave, Gas Prices, Cybersecurity, and Women Entrepreneurs

March 10, 2022

As several states and Washington, D.C., revisit and extend their paid family leave laws, this “On the Mark” podcast offers insights on how more states might take similar action. Host Gene Marks also favors buying inventory now to offset rising oil prices, the hiring of an IT person to ramp up workplace cybersecurity, and for women entrepreneurs to band together to increase success. Listen now

What can your business do to protect itself from cyberattacks? Read about some dos and don’ts at www.paychex.com/articles/management/cyber-security-and-a-secure-business.

Paychex debuts its Women-Owned Business Series. Learn how one physical therapist alleviates pain while pursuing her passion at www.paychex.com/articles/client-spotlight/trumble-physical-therapy.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

 

Mind, Body, Spirit. Empower Your Business with Mental Wellness

Mind, Body, Spirit. Empower Your Business with Mental Wellness

March 8, 2022

As an entrepreneur, how can you fuel personal and professional success for yourself, your team, and your business? According to Bershan Shaw, an international motivational speaker, business coach, author, entrepreneur, and tech founder, also seen on “Real Housewives of New York City,” the source is mindset, mental health, and motivation. Hear how this two-time breast cancer “thriver” developed the “URAWarrior” mindset and how committing to mental, physical, and spiritual health has fueled success for herself, her team, and her multiple business endeavors. Learn more about her mental wellness app, URAWarrior, and the advice she offers business owners on vision, passion, teamwork, and the daily tools that help you thrive.   

Topics include:

0:39 - What is the URAWarrior app and method?
2:48 - Mental health for business owners
5:24 - B2B partnerships in place and available
6:17 - Warrior Training International
7:50 - Unstoppable Warrior Woman book and stories
8:33 - How cancer catapulted Bershan forward
11:32 - Mind, body, spirit, business ties together
13:46 - Valuing, motivating, leading your team
15:54 - Delegation and vision fuel entrepreneurship
18:42 - Advice to empower young entrepreneurs

Resources:

Should your business offer a mental health and wellness program to employees? Explore benefits and best-practice guidelines in our article at www.paychex.com/articles/human-resources/creating-mental-health-programs-at-work.

Sign up for updates on the launch of Bershan’s mental wellness app, URAWarrior at: https://urawarrior.com/

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Manufacturing and Confidence Are Up, Ability to Get Bank Loans Down

Manufacturing and Confidence Are Up, Ability to Get Bank Loans Down

March 3, 2022

Monthly indexes indicate that manufacturing continues to increase and 90% of small-business owners surveyed are confident that 2022 will be better financially than 2021. However, traditional funding remains hard to secure. Host Gene Marks shares insights about what this means for businesses, as well as a story on how one employer is approaching employee demands for better mental health benefits in a unique way. Listen in as this week’s episode of “On the Mark” provides more details.      

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Social Media Influencers: Business Help or Hype?

Social Media Influencers: Business Help or Hype?

March 1, 2022

Influencer marketing has exploded in recent years, but how can small businesses assess whether a social media influencer would benefit their brand? And what influencer marketing KPIs indicate success? Jim Tobin, founder and president of Ignite Social Media, has operated his agency for 15 years. Hear his insights on the variables that can determine the reach, impact, and viability of influencer platforms and campaigns, in both B2C and B2B markets. And learn how your products, services, budget, and timeline should help direct whether you pursue other online marketing options, including paid, organic, content marketing, or search.

Topics include:

1:17 - What is social media marketing?
2:39 - Paid vs. organic social media promotion
4:19 - Can influencer marketing work for small businesses?
7:58 - Finding a social media influencer in your industry
10:17 - Good content can trump influencer reach
12:16 - Influencer success story vs. ...
13:59 -  … influencer catastrophes
16:03 - Variable costs of hiring an influencer
19:47 - What industries fare better with influencers?
20:28 – B2B brands may fare better with blogs, YouTube videos, search 

Resources:
Learn more about Ignite Social Media at www.ignitesocialmedia.com.

Could blogging be a cost-effective way to market your business through social media? Read our article for tips at www.paychex.com/articles/marketing/blogging-benefits-for-small-business.

Suggest a guest or topic for the show. Submit your ideas at: http://payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

 

Californians Seek $18 Minimum Wage, Maryland and Atlanta Businesses Might See More Relief

Californians Seek $18 Minimum Wage, Maryland and Atlanta Businesses Might See More Relief

February 24, 2022

Californians seeking signatures to get a measure on November ballot that would raise minimum wage to $18 an hour. Host Gene Marks says, according to elected officials, that’s most likely going to be a local level decision, although it might prompt more talk to increase the federal minimum wage. This week’s “On the Mark” podcast also looks at how elected officials in Maryland and Atlanta, Georgia are trying to get small businesses more relief funds to offset lingering effects from the pandemic.  

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

4-Day Week Pilot Programs Igniting Interest

4-Day Week Pilot Programs Igniting Interest

February 22, 2022

Think you know what a “4-day work week” means? Think again, says Joe O’Connor, Global Pilot Program Manager for 4 Day Week Global, a non-profit coalition operating pilot programs for businesses worldwide that creates 32-hour work weeks across an organization while maintaining or improving productivity. When business leaders understand the shared goals are quality output and deliverables (for a company) in fewer working hours (for employees), both can embrace the concept as a win-win, Joe says. Hear him share research origins fueling the concept, the momentum building worldwide, how pilot trials are customized for each company, and how businesses like yours can explore joining one in coming months. 

Topics Include:

0:24 - What is 4 Day Week Global?
1:51 - Not a focus on time, but productivity
3:58 - Does "4-day week" need rebranding?
8:17 - Impact on recruiting (younger) talent
11:22 - Engaging your full workforce in a trial is critical
14:23 - Current momentum in 4-day pilot studies
15:57 - How your business can join a trial program
17:28 - How custom schedules might look

Resources:

As businesses emerge from the pandemic, how are employers striving to increase productivity while addressing other factors inherent in remote or hybrid operations? Find helpful tips in our article at www.paychex.com/articles/human-resources/improve-employee-productivity-in-workplace.

 

What are best practices around effective time management as businesses look to increase productivity? Review the guidelines at www.paychex.com/articles/hcm/effective-time-management.

Could revamping the office — or home office — environment help boost productivity? Find insights in our article at www.paychex.com/articles/management/office-environment.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

 

Masks Down in U.S., Jobs Up in Texas and Tax Savings Golden for Some California Businesses

Masks Down in U.S., Jobs Up in Texas and Tax Savings Golden for Some California Businesses

February 17, 2022

Many of the holdouts on maintaining mask mandates have pulled back and hopefully it will spur more job growth in crucial industry sectors of hospitality. Meanwhile, business is booming in Texas around construction, although salary increases lag, and California restaurants and entertainment venues could see savings at tax time involving COVID-19 funding. Listen as Gene Marks offers his take on this week’s episode of “On the Mark.”

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Reshaping HR Norms to Meet New Workplace Needs

Reshaping HR Norms to Meet New Workplace Needs

February 15, 2022

As employers face the ongoing labor shortage, compounded by the Great Resignation, they’ve got new lessons to learn about recruiting, retaining, and managing employees today. So says Jack Kelly, longtime CEO with the Compliance Search Group, and CEO of WeCruitr.com, which launched at the start of the COVID-19 pandemic. How are businesses managing remote employees or hybrid workers? Why is geographical diversity important? How do employee expectations vary across multiple generations? Further, what strategies can companies use to boost employee engagement? This soup-to-nuts overview of the new HR landscape offers key concepts and strategies for business leaders today.      

Topics include:

0:46 - How WeCruitr.com got its start
2:40 - New blueprint from Danish CEO for recruiting and retention
4:09 - What is psychological safety for employees?
5:02 - How should employers handle sub-par performance?
7:54 - Today's hybrid workplace variables
13:54 - Diversity goes geographic
15:56 - Collaboration challenges in a distributed workforce
18:14 - Keeping employees engaged, celebrating achievements

Resources:

Find best practices to build a strong work culture for remote employees in our article at www.paychex.com/articles/human-resources/how-to-build-culture-in-a-remote-team.

Wondering how to strengthen your workforce through diversity recruiting? Review guiding concepts in our article at www.paychex.com/articles/human-resources/diverse-recruiting-strengthens-workforce.

Check out the Forbes.com article written by Jack Kelly on work practices in Denmark at: www.forbes.com/sites/jackkelly/2022/01/04/leadership-lessons-from-the-happiest-place-in-the-world

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Surveys: Gen Z Likes Shopping Around — For Jobs and at Stores

Surveys: Gen Z Likes Shopping Around — For Jobs and at Stores

February 10, 2022

According to several recent surveys reported in various outlets, members of Gen Z like to shop, including 65 percent who said they’d be looking for a new job this year and then nearly 50% who indicated that they preferred going to stores to buy goods rather than online. Gene Marks takes a look at why this might be the case and offers insights on how your business can take advantage of this information. Check out this week’s “On the Mark” podcast for more details.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Buy or Sell an Online Business in the Virtual Marketplace

Buy or Sell an Online Business in the Virtual Marketplace

February 8, 2022

To sell a brick-and-mortar store, you need a real estate agent, but if your company only exists online, you need Flippa. As the virtual realtor for online businesses, Flippa listings include blogs, mobile apps, Shopify or Fulfilled by Amazon stores, SaaS companies, and more. CEO Blake Hutchison visits the show to share insights on evaluating virtual business assets, documenting profits, current trends in the sale of digital real estate, factors that impact selling price, and more. Learn how Flippa connects buyers and sellers online and fills a new niche in the digital age.
 
Topics include:

2:20 - Blake's career journey
5:32 - What Flippa is and how its marketplace works
6:56 - Unique aspects of selling an online business
8:24 - What businesses are best-sellers on Flippa now?
9:52 - Nuances of selling a business on Flippa
11:26 - Four factors that increase valuation
14:42 - Business longevity, net profits impact selling price
17:12 - Documentation buyers will need to see
19:51 - Buying assets only vs. buying organizations
21:19 - Three ways Flippa sales and commissions work
24:04 - Do business owners "flip" companies on Flippa?

Resources:

How can your business cement its brand online? Learn helpful tips at www.paychex.com/articles/marketing/cementing-your-business-brand-online.

If you run a microbusiness and want to better compete online, review our guidelines at www.paychex.com/articles/marketing/6-online-microbusiness-strategy-tips.

Have a topic or guest to suggest for the show? Submit your ideas to: http://payx.me/thrivetopics

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Take Control of Your Domain: Get a Masking Policy, Secure a URL for Your Website

Take Control of Your Domain: Get a Masking Policy, Secure a URL for Your Website

February 3, 2022

If you’re living in a state such as New York where politicians and the courts are playing ping-pong with the masking policies, it might be a good idea to develop a policy that let’s customers and employees know safety is a priority. Gene Marks discusses the topic on this week’s episode of the “On the Mark” podcast, as well as offers insights on how get a website domain name for your business — from good resources to alternative URL endings. Check it out.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Wells Fargo Grants Put “Hope” In Small Business Success

Wells Fargo Grants Put “Hope” In Small Business Success

February 1, 2022

Wells Fargo’s head of small business banking, Derek Ellington, visits the podcast to share how the “Hope, USA” grant program and the Open for Business Fund are investing in small businesses to promote economic growth. While the “Hope, USA” initiative has helped revitalize and beautify 16 community business corridors across the country, the Open for Business Fund is investing some $420 million in programs to help support small businesses impacted by the COVID-19 pandemic. Hear more about these funding programs, and the opportunities Derek sees for business owners to access banks and bankers for ongoing advice.

Topics include:

2:18 - Derek's role at Wells Fargo
3:42 - Is it a good time to be a small business?
6:14 - What red flags could hamper SMBs from accessing traditional bank loans?
10:06 - Goals of the Hope USA initiative to transform select shopping districts
13:23 - Hope USA partners applicants with a local nonprofit
15:06 - Open for Business Fund also supports SMBs
19:48 - Bankers can support SMBs with regular dialogue, networking introductions, more
24:09 - Why has Wells Fargo launched this initiative?

Resources:

How can your business prepare to seek financing and improve your odds of securing this critical support? Read our article at
www.paychex.com/articles/finance/securing-small-business-financing.

Where can you find alternate funding sources for your small business? Review your options at
www.paychex.com/articles/startup/small-business-funding-need-to-know.

What topic or guest would you like to see on the show? Submit your ideas to: http://payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

 

Struggling to Recruit? Consider Benefits of a Four-Day Work Week

Struggling to Recruit? Consider Benefits of a Four-Day Work Week

January 27, 2022

A study in Iceland has sparked several countries, a few international companies and several in the United States to pilot and even implement a four-day workweek. And guess what? Productivity is up and morale is following. Host Gene Marks shares his thoughts on how this trend might be a solid recruitment tool during a labor shortage and a no-cost benefit that changes how businesses operate. Listen to this week’s “On the Mark” podcast.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

CRM: Maxing Out the Value of a Critical Business Tool

CRM: Maxing Out the Value of a Critical Business Tool

January 25, 2022

Many businesses depend on customer relationship management (CRM) software to generate sales leads and track client responses. But do these systems garner maximum benefit across a company, with user ease at the forefront? Hear Copper, Inc. CEO, Dennis Fois, describe why its CRM software is built around Google Workspace, and the benefits seen when a CRM complements user productivity. Learn why he advocates centralizing customer data away from email inboxes, and why the nature of your business model — transactional vs. relational — should direct what CRM you use.

Topics include:

3:02 - How does Copper differ from other CRMs?
5:27 - Why and how Copper integrates solely with Google Workspace
9:07 - Shifting from process software to productivity software
12:58 - Are industry-specific (vertical) CRMs necessary?
15:54 - ROI: business growth, existing customers, IP losses with employee turnover
26:50 - The value of top-down company commitment to a CRM
30:43 - Why CRMs need more focus on ease of use
33:01 - AI impact on CRMs, labor force, and decision-making

Resources:

How do customer relationships impact your business and how can you continually improve them? Read our article at www.paychex.com/articles/management/microbusinesses-build-customer-relationships.

In today’s online business environment, how can you nurture customer sales leads to a successful close? Learn more at www.paychex.com/articles/startup/tips-for-closing-a-sale-focus-on-customer.

Want to suggest a guest or topic for the show? Submit your ideas to: https://payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Think Smartly About Your Startup, Think Safety Around Your Workplace

Think Smartly About Your Startup, Think Safety Around Your Workplace

January 20, 2022

With 5 million applications for startups filed in 2021, the key to any initial success sits squarely in how you prepare before you start. Gene Marks shares advice in this episode of the “On the Mark” podcast, including surrounding yourself with good advisors and proven resources, setting realistic goals around a solid plan to make money, having enough money to make a two-year go at it and being committed to making it work. Also, as the COVID-19 pandemic continues to impact businesses, Gene suggests a few tips for making your workplace safe for employees and customers in light of recent rulings by the U.S. Supreme Court on vaccination and testing.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

NBA’s Grant Hill’s All-Star Support for Minority-Owned SMB Grant Program with LegalZoom

NBA’s Grant Hill’s All-Star Support for Minority-Owned SMB Grant Program with LegalZoom

January 18, 2022

NBA Hall of Famer Grant Hill visits the show to introduce LegalZoom’s Fast Break for Small Business program benefitting minority-owned businesses with funding grants and legal services through a $6M, multi-year initiative. The program supports SMBs led by Black, Latino, Asian, female, immigrant, and LGBTQ+ owners with access to capital, and expertise in legal, accounting, and regulatory services from a network of professionals. Hear how Grant’s family history of entrepreneurship and business experience as co-owner of the Atlanta Hawks spurs his support, and his invitation to women- and minority-owned businesses to pursue these new resources.

Topics include:

2:25 - LegalZoom's $6M partnership initiative for SMBs
3:30 - Family roots of entrepreneurship
4:58 - Access to capital, a professional network, and legal/accounting resources
9:49 - Lessons learned from co-owning the Atlanta Hawks
11:45 - Parallels between athletics and business
13:10 - Grant's personal role, connections, in the Fast Break network
16:12 - "What if?" business alternatives outside athletics
18:12 - His mother's business legacy
24:41 - Final pitch for Fast Break for Small Business

Resources:

Learn more and sign up for email alerts to apply for the next round of Fast Break for Small Business grants by visiting www.legalzoom.com/fastbreakforsmallbusiness.

What tech-based business solutions from Paychex could meet your small business needs? Explore our offerings at www.paychex.com/business-solutions/small-business-solutions.

What guests or topics do YOU want to hear on THRIVE? Submit your suggestions to us at: payx.com/thrivetopics

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Tax Reporting Change Kicks In with 1099-K: IRS Knows When You’re Using Payment Services

Tax Reporting Change Kicks In with 1099-K: IRS Knows When You’re Using Payment Services

January 13, 2022

Small business — particularly freelancers and independent contractors — who use PayPal, Venmo, Zelle or other digital payment services to put money in their accounts will have such transactions reported to the IRS by the third party if the amount totals $600 or more in a given year. They’ll also receive a 1099-K, starting in 2022, which means the IRS will know the income earned and businesses will be responsible to pay taxes on such income. Listen as Gene Marks shares more insights on the change in this week’s episode of the “On the Mark” podcast.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

PEP Talk: Helping Businesses Save on Retirement Offerings

PEP Talk: Helping Businesses Save on Retirement Offerings

January 11, 2022

If you want to offer or improve retirement savings plans for your employees, or if your business operates in a state where retirement planning is now mandated, what advantages could a Pooled Employer Plan (PEP) provide? Longtime retirement planning consultant Kelly Michel shares how a PEP plan can reduce your costs, minimize your fiduciary liability, and may even garner business tax credits, while still offering your workers the traditional benefits of a 401(k) plan. 

Topics include:

2:33 - Kelly's background in Multiple Employer Plans
4:12 - What's a Pooled Employer Plan (PEP)?
5:24 - How the 2019 SECURE Act impacted PEP plans
7:05 - U.S. savings crisis, need for these plans
8:48 - Value of professional plan management
11:14 - Should employers with existing 401(k) plans switch to a PEP?
17:48 - Advantages of PEP vs. state-run IRA programs
18:34 - What's the future around 401(k) and PEP plans?

Resources:

What are five major benefits your small business can gain from a Pooled Employer Plan (PEP)? Read our article at www.paychex.com/articles/employee-benefits/pooled-employer-plan.

How do 401(k) plans help your employees access and save for a dignified retirement? Learn more at www.paychex.com/articles/employee-benefits/what-is-a-401k.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Focusing on Mental Health in the Workplace is a No-Brainer in 2022

Focusing on Mental Health in the Workplace is a No-Brainer in 2022

January 6, 2022

A Paychex survey conducted in late 2021 revealed that more than 60 percent of employees indicated well-being support was a top priority when looking for work, while improved workplace mental health benefits also were highly desired. In this week’s “On the Mark” podcast, host Gene Marks offers some practical suggestions — from training and coaches to flexibility of hours and kickball — for employers to consider that could make a difference in employee mental well-being at work. 

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Capital. Networking. Education. EY’s opportunities for black and Latino entrepreneurs.

Capital. Networking. Education. EY’s opportunities for black and Latino entrepreneurs.

January 4, 2022

In this episode, Gene Marks talks with EY’s Lee Henderson, Audit Partner, Americas EY Private Leader, and Executive Sponsor of the EY Entrepreneurs Access Network. It’s in this latter role that Lee is really making an impact on black and Latino entrepreneurs. Hear the results of his team’s survey of this group and learn what EY is doing to continue the positive momentum of 2021. If you’re a minority entrepreneur, if you're looking for funding, if you're looking for resources, and most importantly, if you want to get into a network of people who can help you grow your business, you’ll learn why these are the types of opportunities you’ll want to take advantage of.

Topics include:

3:19 – Background on EY's middle-market practice
7:05 – Highlights of the survey of black and Latino entrepreneurs
11:46 – Understanding the unique needs of minority entrepreneurs
16:36 – Connecting minority entrepreneurs to capital
21:51 – Details on the Entrepreneurs Access Network
25:16 – How to apply to Entrepreneurs Access Network
30:45 – How this model is being adopted by other organizations

Resources:

With information from the U.S. Small Business Administration and other resources, this Start-Up Guide will show you who to talk to and what it takes to get your business off the ground and financially secure at www.paychex.com/secure/whitepapers/fund-your-business

Though the Paycheck Protection Program (PPP) is no longer a funding option, read this Securing Financing for Your Small Business article to learn about alternative small business financing options, as well as lender options and how to prepare for a loan at www.paychex.com/articles/finance/securing-small-business-financing

To learn more about EY's Entrepreneur Access Network, visit ey.com/ean.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

7 Ways to a Safer Workplace, Including COVID-19 Vaccination Mandates

7 Ways to a Safer Workplace, Including COVID-19 Vaccination Mandates

December 30, 2021

Workplace safety is top of mind for employers and employees alike. Gene Marks suggests seven ways — from staying ahead of the compliance curve on COVID-19 vaccination mandates and mask policies to conflict training and investment in technology to increase automation and cut down on the number of people at work. The host of “On the Mark” offers insights he shares with his clients to help businesses get back to and stay at work safely. 

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Upgrading Hardware Tech for New Workplace Norms

Upgrading Hardware Tech for New Workplace Norms

December 28, 2021

Given today’s remote and hybrid workforce needs, how are small businesses approaching computer hardware technology? Hear from Lindsey Greathouse, director of global SMB marketing for Lenovo, one of the world’s largest personal electronics brands, as she shares how the company differentiates its service solutions for the mobile devices, laptops, and accessories now considered commodities. How have these tech tools helped foster productivity and connection in the new work-from-home and hybrid work environments, and what’s the future of the industry, given advances in artificial intelligence?

Topics include:

2:02 - Career path recap
4:53 - Lenovo's diversified portfolio of products
8:33 - Delivering continuity for SMB remote work needs
13:16 - Partner network innovations, right to repair
14:39 - Look for flexibility, scalability, security as a future focus
17:17 - Subscription-based, as-a-service access growing
18:10 - How will hologram, AI technology impact hardware?    

Could new HR technology help your small business workforce become more productive? Check out the findings in our recent whitepaper at: www.paychex.com/secure/whitepapers/hr-technology-the-future-of-work.

Do you have a topic or guest to suggest for the show? Submit your ideas at: http://payx.me/thrivetopics

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

There’s Money to be Found in Tax Credits and Deductions

There’s Money to be Found in Tax Credits and Deductions

December 23, 2021

As 2021 winds down, Gene Marks reminds employers they can still take advantage of tax credits and deductions to infuse money into their operations. The CPA and small-business owner hosts this episode of “On the Mark” to offer insights and advice on eight ways to save on taxes — from hiring select groups of individuals such as military veterans and helping employees pay down student loans to helping employees save for educational expenses to purchasing equipment to help your business. Plus, these advantages will be available in 2022 and some even beyond that. Listen to this week’s podcast for more.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Leveraging Reddit to Reach Business Prospects

Leveraging Reddit to Reach Business Prospects

December 21, 2021

Is the long-running Reddit platform, with its multitude of online groups formed around topic-specific sub-channels (subreddits), becoming a viable option for small business advertising? And what does product or service promotion look like inside a social media platform built on chats? Hear from Timo Pelz, vice president of business marketing for Reddit, on the ways business owners can leverage conversation and community — staples for the platform — to add value for users and align within dynamic discussions. Plus, hear how Reddit is branching into audio and visual, within its focus on authentic, engaging conversation.  

Topics include:

2:28 - The "towns" and communities of Reddit
4:59 - Reddit's advertising goals: minimal disruption
6:21 - How is Reddit's ad platform developing?
8:27 - How can small businesses reach prospects on the platform?
14:21 - Context, content, and conversation on Reddit
18:12 - Can businesses create subreddits for promotion?
19:40 - How limited disclosure fosters authenticity
21:58 - Will audio and video change Reddit's interface?

Resources:

Blog content can help a business “soft sell” on a platform like Reddit. Learn how-to’s on blogging for your business at: www.paychex.com/articles/marketing/blogging-benefits-for-small-business.

Discover a content community that may align with your business at: http://reddit.com.

Have a topic or guest to suggest for the show? Send your submissions to: http://payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

5 Tips to Help Your Business Counter Inflation

5 Tips to Help Your Business Counter Inflation

December 16, 2021

Businesses could be dealing with inflation due to rising prices and supply chain issues for the next year or more, so it’s important to have a strategy. This episode of On the Mark offers five tactics businesses can consider that might help navigate any potential challenges. Host Gene Marks, a CPA and small-business owner, shares what he has discussed with his clients, including raising prices and using targeted communication through a customer relationship management system to accomplish this. He also suggests practicing shrink-flation by delivering less product while holding prices steady. Consider getting into long-term contracts to reduce risk, as well as buying as much inventory now and finally investing in technology to improve efficiencies.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Taking Stock: Inventory Innovations in the Information Age

Taking Stock: Inventory Innovations in the Information Age

December 14, 2021

Any business selling products is dependent on inventory management to fulfill customer needs, but many companies haven’t mastered this critical aspect of operations. Hear Lucas Miller, vice president of implementation for Fishbowl, the global leader in inventory control solutions, explain best practices in stock management, trending innovations, and key metrics that can empower smarter inventory planning and leaner warehousing. Further, learn why the shift to automated stocking software calls for veteran staff at the helm, and how pain points in managing inventory data can point to a need for improved business processes.

Topics include:

3:23 - Supply chain shortages reveal inventory management challenges
4:57 - How has physical counting changed today?
7:26 - Barcoding is about accuracy, not speed
9:32 - QR codes: trend vs. traction
11:02 - How does RFID differ? What's the forecast for RFID?
12:49 – Avoiding the challenge of overstocked obsoletion
15:25 - Robotics, automation impact on manufacturing
17:22 – Process changes necessary for modern inventory automation
21:00 - Key inventory metrics: ABC codes, reorder levels

Resources:

As you manage inventory, you’ll need to understand the cost of goods sold. Learn more at: www.paychex.com/articles/finance/what-is-cost-of-goods-sold.

Explore inventory management software at: http://FishbowlInventory.com

Is there a topic or guest you’d like to submit for the show? Send in your ideas at: http://payx.me/thrivetopics

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Economic Injury Disaster Loans: Tap into Millions Before 2021 Ends

Economic Injury Disaster Loans: Tap into Millions Before 2021 Ends

December 9, 2021

Businesses still searching for financial help to offset cash flow disruptions created by the COVID-19 pandemic should listen to the recent episode of the “On the Mark” podcast as host Gene Marks reviews the benefits of an Economic Injury Disaster Loan (EIDL) program. The program ends Dec. 31, 2021, so time is running out to take advantage of the program. Learn about eligibility, interest rates, the favorable 30-year term to pay back the loan and more. Plus, certain businesses might qualify for EIDL grants such as targeted advances and supplemental advances, possibly infusing more than $10,000 into your business that can help with operating expenses. 

Resources:

Learn how the SBA Enhances Economic Injury Disaster Loan Program with Higher Borrowing Limit at www.paychex.com/articles/human-resources/sba-economic-injury-disaster-loan-program.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Help or Hindrance: Big Tech’s Impact on Your Business

Help or Hindrance: Big Tech’s Impact on Your Business

December 7, 2021

Google. Facebook. Amazon. How do these three tech companies dominate online search and advertising options for small businesses competing for visibility in the online marketplace? Gilad Edelman covers the intersection of Big Tech, politics, and law for WIRED magazine. Hear his insights on the power and impact of these online marketing giants, what practices might define them as monopolies, and whether pending lawsuits or other national actions could curtail their current influence on business competition.

Topics include:

4:04 - Analysis of Parler's removal from app stores
8:59 - Why sole-platform businesses need backup plans
12:12 - Customer service pains in the internet economy
13:36 - Three markets Google monopolizes
17:51 - Is small business stagnating despite cheap ads?
20:23 - Will a third member join the online ads duopoly?
21:49 - The new shift in Amazon search
26:42 - Antitrust legislation odds Big Tech may face
29:53 - Could the FTC set new rules regulating Big Tech?

Resources:
Review best-practice strategies to compete against larger competitors at:
www.paychex.com/articles/marketing/how-to-succeed-business-competition.

What’s omni-channel marketing and how can you leverage it for your small business: Learn more at: www.paychex.com/articles/marketing/what-is-omni-channel-marketing.

What would you like to hear on THRIVE? Suggest a topic or guest for the show at: http://payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Employee Retention Tax Credit: Why Leave the Potential for Big Money on the Table?

Employee Retention Tax Credit: Why Leave the Potential for Big Money on the Table?

December 2, 2021

Business owners looking to infuse meaningful money — potentially tens of thousands of dollars — into their operations should check into whether they are eligible for the Employee Retention Tax Credit. CPA and small-business owner Gene Marks debuts the “On the Mark” series, sharing details about the credit, how to determine eligibility, why some of his clients favor ERTC over Paycheck protection program loan forgiveness and how Paychex can help.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Mastering E-Commerce Challenges Emerging from the Pandemic

Mastering E-Commerce Challenges Emerging from the Pandemic

November 30, 2021

During the pandemic, online shopping skyrocketed, straining the bounds of e-commerce scale and service capabilities. As we emerge from the pandemic, supply chain shortages further frustrate customers and businesses awaiting delivery of goods. However, Vivek Pandya, senior digital insights manager at Adobe, shares analysis on the e-commerce trends showing remarkable growth, and the opportunities for small businesses to leverage big-box pressure points to service and attract customers.

Topics include:

3:02 - How Adobe aggregates data to analyze trends
5:14 - What the out-of-stock notification rate reveals
8:01 - Consumer perspectives on product availability
12:35 - Shortage impacts in electronics
14:04 - Buy Now, Pay Later: origins and innovations
16:40 - Increases in curbside pickup with online orders
18:46 - Advantages of early discounts for small businesses
19:22 - Spending forecast for this holiday season

Resources:

If your small business does not yet have an online presence, learn how to get started at www.paychex.com/articles/management/how-to-put-a-business-online.

Selling to customers out-of-state? Find out if you are required to collect online sales tax at www.paychex.com/articles/compliance/supreme-court-ruling-online-sales-tax.

Have an idea for a show topic or guest? Submit your suggestions to: http://payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.