When it comes to navigating the digital marketplace, it’s easy to get lost. But with the right knowledge, the right partners, and the right plan, you can learn how to get your website noticed and help your business get found online. On this episode of THRIVE, a Paychex business podcast, we’re talking with Marcus Tober, Senior Vice President of Enterprise Solutions at Semrush, a global software company, about navigating the digital marketing space. Hear what he has to say about everything from SEO to video search and more.
00:46 - Background on Semrush and its offerings
04:07 - How to promote video content in search
06:37 - Strategy for SEO and keyword searching
10:21 - How to best utilize Semrush
12:58 - Localized search results
18:57 - Is working with an agency the right choice?
22:32 - Paid search vs. organic search
27:14 - The future in SEO
Looking for more information about online marketing? Find out how to compete online in this podcast episode.
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.