Designed for those who crave the inside scoop on everything from people to policy to profits, each THRIVE episode transforms complex business and HR topics into clear, actionable advice. Whether you’re an entrepreneur, a seasoned business owner, or an aspiring leader, this podcast is your go-to source for cutting through the noise and gaining a competitive advantage.
Episodes
Tuesday Aug 08, 2023
Tuesday Aug 08, 2023
We’re talking to Lyn Alden again and this time we’re diving deeper into the economy now and in the future. Take a listen as Lyn and host, Gene Marks, touch on the current and future state of the economy, including the housing and real estate market, the expectations on inflation, business financing, and more.
Topics Include:
00:00 – Episode preview
00:52 – Welcome, Lyn Alden
03:01 – Current state of the economy
03:34 – Housing and real estate
07:46 – Mortgage refinancing
09:59 – Shortage of available housing
12:00 – Deficits and spending
15:35 – Expectations on inflation
18:35 – The state of interest rates
23:30 – Corporate financing
26:36 – The future of the economy
29:11 – Wrap up
Get more information on different types of financing for small businesses at www.paychex.com/articles/finance/securing-small-business-financing.
Hear more about the state of the real estate market with our podcast episode with Ryan Serhant at www.paychex.com/worx/podcasts/business/ryan-serhant-gets-real-about-real-estate.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Aug 03, 2023
Thursday Aug 03, 2023
With high temperatures and crushing heat indexes across the United States, the Biden administration pushed the Labor Department to remind workers of their protections and rights, and businesses could face enforcement for safety violations. Gene Marks also shares thoughts on the Mental Health Parity and Addiction Equity Act, as well as reminds small businesses that states are rolling out programs for grants and funding that could ease some of the inflationary and credit pressures. Listen to the podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Aug 01, 2023
Tuesday Aug 01, 2023
Join host Gene Marks in this insightful episode as he discusses the Employee Retention Tax Credit (ERTC) with Erin Lierheimer, Senior Technical Product Manager, and Ken Bersani, Manager of Operating Risk, both from Paychex. Learn how businesses can claim retroactive credits for pandemic-related losses. Discover the ERTC qualifications, eligibility, timeline, and how Paychex can assist in the process. Don't miss out on valuable information about the ERTC benefits and deadlines for claiming retroactive credits.
00:00 – Introduction
00:15 – Financing trends for 2023
01:01 – What is the ERTC?
03:15 – Guest introduction
03:51 – Meet Erin Lierheimer
05:39 – Meet Ken Bersani
06:14 – Using a professional for ERTC
07:25 – Can you still obtain the ERTC credit?
07:43 – Retroactive amendments to ERTC
08:09 – How long does it take to get refunds?
08:33 – ERTC timeline and leaving yourself time
11:38 – How Paychex helps with the process
12:09 – ERTC with other loans and credits
15:41 – Qualifications and eligibility for ERTC
15:51 – Full or partial shutdown
19:45 – Decline in gross receipts
22:47 – Recovery startup businesses
25:02 – Key dates
26:07 – Auditing by the IRS
30:51 – Wrap up
Discover more about the benefits of the ERTC at www.paychex.com/worx/guide/ertc-resource.
Find out more about the deadlines to retroactively claim the ERTC www.paychex.com/articles/compliance/employee-retention-credit.
Learn more about the ERTC and how Paychex can help at www.paychex.com/tax-services/employee-retention-tax-credit-services.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Jul 27, 2023
Thursday Jul 27, 2023
Personal credit card balances are rising, so banks are holding onto their money and making it tougher for businesses to get loans and lines of credit. Farmers Insurance makes decision to leave the homeowners market in hurricane-prone Florida, which will impact some individuals and potentially businesses, although it’s a small share of the insurance market in the state. Gene Marks also shares that businesses need to take advantage of the Barbie boom while they can. Listen to the podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Jul 25, 2023
Tuesday Jul 25, 2023
One key focus for legislators today is finding ways to combat the retirement crisis in the United States, including the recent passing of SECURE Act 2.0. Tune in to hear as host Gene Marks talks with John Scott, the Director at the Pew Charitable Trusts’ Retirement Savings Project, about the reasons behind the current state of retirement across the country, whether or not pension plans could reemerge, the ins and outs of the SECURE Act 2.0, state run programs, and much more.
Topics Include:
00:00 – Welcome, John Scott
00:15 – Pew Charitable Trusts’ Retirement Savings Project
02:03 – The state of pension plans
02:54 – Could something like a pension come back?
04:31 – Incentivizing workers to stay long-term
06:17 – The reasons for the retirement crisis
07:06 – The benefits of workplace retirement benefits
08:26 – Attracting and retaining talent with retirement benefits
11:32 – SECURE Act 2.0
12:36 – Tax credits for starting a plan
13:25 – Expanded savers credit
14:57 – Employer tax credits for matching contribution
17:26 – Matching of student loans
19:52 – Roth 401(k) with SECURE Act 2.0
22:43 – State run retirement plan programs
25:28 – Downsides to state run programs
28:55 – The future of solving the retirement crisis
30:27 – Wrap up
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Jul 20, 2023
Thursday Jul 20, 2023
In this episode of "Week in Review," Gene Marks discusses three critical news topics impacting small businesses. He analyzes the potential impact of "Threads," Facebook's new platform, on businesses and explores the considerations for choosing the right social media platform. Next, Gene examines a research report on small business borrowing, finding surprising stability despite rising credit card interest rates. He shares insights on accessing capital and how businesses are navigating the current lending landscape. Lastly, Gene warns of a looming UPS strike and advises businesses to prepare for potential supply chain disruptions and higher shipping costs. Join him for valuable insights to help businesses navigate these challenges effectively.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Jul 18, 2023
Tuesday Jul 18, 2023
From simple calls and text messages, to one of the most important tools in your life, mobile devices have seen huge advances in just 10 years’ time. And to keep up with the growing mobile technologies, networks have had to evolve and change as well. On this episode of Paychex THRIVE, a Business Podcast, host Gene Marks is talking with Mike Katz, the President of Marketing, Innovation, and Experience for T-Mobile. Hear as they discuss the changing environment of mobile technology, the great impact 4G had on our world, the future of 5G, and much, much more.
Topics Include:
00:00 – Welcome, Mike Katz
01:46 – Mike’s road through T-Mobile
02:40 – From entry level to President
04:19 – Taking risks in your career
05:52 – The importance of ‘getting stuff done’
07:48 – The changing environment of mobile technology
08:22 – Impact of the 4G era
09:40 – The 5G platform
10:53 – The need for more powerful networks
13:24 – Differences between major carriers
16:44 – Merger between Sprint and T-Mobile
20:36 – Augmented reality devices
23:39 – The future of mobile hardware
26:16 – Supporting new technologies
30:55 – Improvements to battery
33:10 – Wrap up
Have a guest or topic you’d like to suggest for the show? Submit your ideas here.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Jul 13, 2023
Thursday Jul 13, 2023
Jobs numbers took a slight dip but sectors such as the government, health care, and construction continue to grow, especially throughout the South. Gene Marks points to other reliable and interesting data from the Paychex/IHS Markit Small Business Employment Watch. Inflation looms with higher-than-desired interest rates, so Gene suggests planning for the next nine months. Also, the influx of artificial intelligence is getting out of hand. Ask hard questions and ask them of a human. Listen to the episode.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Jul 11, 2023
Tuesday Jul 11, 2023
Ever wonder what the U.S. Securities and Exchange Commission (SEC) is and what it does? On this episode of Paychex THRIVE, a Business Podcast, host Gene Marks is talking to Amy Reischauer, Acting Deputy Director for the Office of the Advocate for Small Business Capital Formation at the SEC. Listen in to hear what this office is doing to help small businesses, how they work to protect investors, the education and resources they provide, and where the initial public offering market is headed, and much, much more. Whether you’re looking to raise capital now or sometime in the future, this is an episode you won’t want to miss.
Topics Include:
00:00 – Welcome, Amy Reischauer
01:03 – Introduction to Amy Reischauer’s position
03:16 – Educating business owners about the SEC
05:55 – When to get the SEC involved
07:17 – Raising capital with investors
08:04 – Resources through the SEC
09:59 – The most common way to bring on investors
11:31 –Where loans fall in terms of security
12:52 – The SEC’s mission
15:01 – SEC’s part in finding capital
15:57 – What else the SEC does
19:15 – Where the initial public offering market is going
22:09 – A challenging capital environment
23:45 – How the SEC helps women and minorities
25:20 – The Small Business Forum hosted by the SEC
28:23 – What businesses attend the forum
30:08 – The importance of this office
31:24 – Wrap up
Have a guest or topic you’d like to suggest for the show? Submit your ideas at payx.me/thrivetopics.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Jul 06, 2023
Thursday Jul 06, 2023
On this episode of Paychex THRIVE, a Business Podcast, host Gene Marks is talking with the National Director of the Local Initiatives Support Corporation (LISC) and the VP of Small Business and Economic Development Lending, Steve Hall, about grant programs and business financing. Hear what Steve had to say about the grant program with Kevin Hart’s tequila company Gran Coramino, what businesses need to know about financing in today’s economy, how to prepare when applying for grants, improving your eligibility, and much more.
Topics Include:
00:00 – Welcome, Steve Hall
01:11 – Introduction to LISC
02:47 – About the small business division
04:46 – Loans from the LISC
08:47 – Grant program with Kevin Hart
10:49 – Grant qualifications
13:22 – Improving eligibility
14:45 – What is needed for grant application
18:10 – The importance of budgets
21:35 – Customer challenges
23:33 – What education businesses need
28:18 – Offering below market rates
32:47 – Wrap Up
Learn more about finding the right financing for your business at www.paychex.com/worx/podcasts/business/business-financing-predictions.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Jun 29, 2023
Thursday Jun 29, 2023
The American Dream is alive. However, 52% of successful entrepreneurs expressed that they don’t want their children inheriting their business. Gene Marks says running a business is hard and he shares insights on why the next generation should chase their own dreams. He also discusses what employers might have to offer to get people to return to the office and highlights why a new mandate for clean air has pizza shop owners in New York City all fired up. Listen to the podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Jun 27, 2023
Tuesday Jun 27, 2023
On this episode of Paychex THRIVE, a Business Podcast, we’ve got economist and thought leader, Scott Galloway talking about his recent book, “Adrift: America in 100 Charts.” Hear as he talks with host Gene Marks about what he had to say about some of the key economic topics impacting business owners today, including the IRS, federal minimum wage, and wealth tax.
Topics Include:
00:00 – Welcome, Scott Galloway
0048 – Introduction to “Adrift: America in 100 Charts”
06:51 – An overwhelmed IRS
08:56 – A complex tax code
14:30 – Progress in the private sector
20:34 – Federal minimum wage
24:52 – Local vs. National
27:28 – One-time wealth tax
36:40 – Wrap up
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Jun 22, 2023
Thursday Jun 22, 2023
The House of Representatives is actively proposing legislation regarding expiring tax credits and other areas, and although they have little chance of passing the Senate, Gene Marks offers some insight about how the stage is being set for the 2024 elections. Inflation seems to be in check but that hasn’t stopped businesses from struggling with the high price of goods to the point that it is impacting startups and people’s ability to get financial backing for their startups. Listen to this week’s podcast for more.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Jun 20, 2023
Tuesday Jun 20, 2023
As artificial intelligence (AI) becomes increasingly prevalent throughout our world, business owners are wondering how it fits into their world. On this episode of Paychex THRIVE, a Business Podcast, host Gene Marks is talking with Chief Futurist at ARK Investment Management, Brett Winton about what he’s seeing in the AI front. Hear what he had to say about everything from how AI is changing software, the future of the metaverse, investing in disruptive challenges, incorporating AI into your company, and more.
Topics Include:
00:00 – Welcome, Brett Winton
00:44 – Introduction to ARK Investment Management
02:25 – What is a Chief Futurist?
03:58 – The future of the metaverse
07:14 – How AI will change software
08:00 – When businesses embrace AI
13:19 – Companies working on AI and robots
16:37 – The concern with hardware challenges
21:33 – ChatGPT vs. Auto-GPT
24:06 – Investing in disruptive technologies
28:28 – Incorporating AI into your company
32:42 – How to keep up on all things AI
36:10 – Wrap up
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Jun 15, 2023
Thursday Jun 15, 2023
As the U.S. Department of Labor delays the announcement of OT Rule, speculation begins on what the salary threshold will be. Some hint it could go as high as $80,000, but Gene Marks suggests that $60K seems more likely. Speaking of change, if pen doesn’t hit paper to resolve the writers’ strike, small businesses that rely on those people working to make a living will take the biggest hit, which other small businesses did when two key tax credits weren’t renewed. Listen to the podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Jun 13, 2023
Tuesday Jun 13, 2023
Congresswoman Stephanie Bice from Oklahoma and Congresswoman Chrissy Houlahan from Pennsylvania are part of a bipartisan group working towards the creation of a federal paid family leave. Take a listen as both Representatives talk with host Gene Marks about how they are approaching this initiative, where the money may come from to support it, how they would help business owners, and more.
Topics Include:
00:00 – Welcome, Rep. Houlahan and Rep. Bice
00:51 – A bipartisan paid family leave working group
02:58 – The personal interest in paid family leave
04:21 – A focus on FMLA
05:47 – A national vs. state policy
07:35 – A comparison to other nations
09:41 – How paid family leave may be paid for
11:35 – The cultural influence of family medical leave
13:16 – How to support business owners
14:42 – Who would carry out this law
17:54 – Providing flexibility in the workplace
19:29 – Where does the initiative go next?
22:33 – Wrap up
Learn about the Family and Medical Leave Act (FMLA) at www.paychex.com/articles/human-resources/fmla-faq.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Jun 08, 2023
Thursday Jun 08, 2023
Nearly 340,000 jobs added in May in the United States and another 10.1 million job openings reported. If people want to work, the jobs are there, especially in service industry such as leisure and hospitality. Gene Marks suggests businesses be ready to offer competitive salaries and the right benefits to land employees. However, some small businesses indicated using AI to reduce the workforce (and payroll), so stay on top of that trend. Also trending; commercial real estate spending. So, Gene says: Follow the money. Listen to the podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Jun 06, 2023
Tuesday Jun 06, 2023
Queen Latifah – you know her as a recording artist, actress, producer, label president, and entrepreneur, but did you know all that she’s doing to support business owners? On this episode of Paychex THRIVE, a Business Podcast, Gene Marks is talking to the Queen herself about her Lenovo “Evolve Small” campaign and how it’s supporting small businesses. Listen in to also hear her talk about the importance of prioritizing yourself, finding inspiration and positivity, why women need to support each other, and much more.
Topics Include:
00:00 – Welcome, Queen Latifah
01:22 – Lenovo “Evolve Small” campaign
03:51 – Women business owners by the numbers
05:47 – The need to support women business owners
08:04 – Importance of women-owned businesses
09:32 – Prioritizing yourself
10:21 – Overcoming self-doubt and insecurity
11:09 – Women supporting women
13:03 – The need to encourage yourself
13:38 – Finding inspiration and positivity
15:08 – Advice on body image for women
20:15 – Maintaining fearlessness and pushing through
22:03 – it’s time to do better
24:29 – Supporting change for women
25:45 – Wrap up
Have a guest or topic you’d like to suggest for the show? Submit your ideas here.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Jun 01, 2023
Thursday Jun 01, 2023
There’s funding still available for businesses to help them recover from pandemic-related challenges, from Maine to the federal government, and Gene Marks says small businesses need to take advantage. As tweaks are being requested for SECURE 2.0, Gene also suggests businesses not let the opportunity pass to strengthen their workplace retirement benefits. And fueling the remote work debate is an NYU professor who says that Gen Z must get back to the office if it ever wants to see any financial growth. Listen to the podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Wednesday May 31, 2023
Wednesday May 31, 2023
When it comes to labor and the workplace, what is the difference between rules and laws? And what topics are top-of-mind within Washington, D.C.? Find out on this episode of Paychex THRIVE, a Business Podcast, as host Gene Marks talks with Labor and Employment Reporter for the Bloomberg Industry Group, Diego Areas Munhoz. Hear about where some of the key labor rules stand, including those on worker classification, overtime, minimum wage, and more.
Topics Include:
00:00 – Welcome, Diego Munhoz
0:2:33 – Covering workplace and labor
03:41 – Impact of a new Secretary of Labor
06:11 – Rules vs. laws
07:44 – Status of worker classification rule
10:45 – Debate on worker classification
14:38 – Risk of impending lawsuits
15:49 – Changes to overtime rules
17:58 – Phased changes to threshold
20:25 – Outlook on minimum wage increase
22:43 – Thoughts on national minimum wage
26:02 – Mandated vacation rules
27:49 – Focus on paid leave
29:28 – Wrap up
Learn more about the proposed worker classification rule at www.paychex.com/articles/compliance/dol-independent-contractor-rule.
Find out what you need to know about overtime at www.paychex.com/articles/compliance/flsa-new-overtime-rule.
Find out the impact raising minimum wage could have on small businesses at www.paychex.com/articles/human-resources/raising-minimum-wage.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday May 25, 2023
Thursday May 25, 2023
The tax deduction that pass-through businesses have been enjoying is set to expire in 2025, but Congress is proposing it become permanent. Gene Marks comments on the significance of that 20% deduction, as well as gives a thumbs-down to the DOL for trying to curtail independent contractors, of which 80% surveyed said they felt more economically secure with multiple sources of income. Marks also looks at a potential ban on fees for customers in North Carolina paying cash. Listen to the episode.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday May 23, 2023
Tuesday May 23, 2023
Over the past several years, we have seen mental health stigma disintegrate on a social front. Now, it's your job as an employer to help break down the stigma of mental health in the workplace to better support your employees. Listen as host Gene Marks talks with the CEO of Talkspace, Jon Cohen about the importance of talking about mental health, how essential mental health benefits are for your company, what Talkspace offers, and much, much more.
Topics Include:
00:00 – Welcome Jon Cohen
02:24 – Introduction to Talkspace
04:07 – The acceleration of telehealth
06:59 – Talking about mental health
09:06 – Different mental health focuses
10:14 – The importance of talking
11:10 – How businesses use Talkspace
12:30 – The impact of employee health
12:55 – Mental health benefits are essential
13:46 – How services like Talkspace work
14:50 – Matching people with therapists
16:58 – Who is providing therapy services
18:00 – State licensure requirements
20:12 – Privacy policies
24:41 – Does Talkspace prescribe medications?
25:43 – How to provide mentally healthy workspaces
29:21 – Wrap up
*80-90% of employer-client Talkspace members stick with their first matched therapist.
Learn more about the effects of mental health in the workplace at www.paychex.com/articles/human-resources/workplace-mental-health-effects.
Get more resources you need to support employee mental health at www.paychex.com/worx/employee-mental-health.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday May 18, 2023
Thursday May 18, 2023
It took the ever-changing tech world just a few years to realize that an entire remote work force tamps down what makes tech work best. Now, they want changes, and according to Gene Marks, more creativity is the reason. Gene also is a proponent of states such as North Carolina considering legislation that incentivizes work by waiving state taxes on overtime, and why the Small Business Reorganization Act can be a lifeline for qualified businesses in debt. Listen to this week’s episode.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday May 16, 2023
Tuesday May 16, 2023
Diversity, equity, and inclusion (DEI) is no longer a nice to have, it’s essential to creating a successful business with value. Tune in to hear Gene Marks, host of Paychex THRIVE, a Business Podcast, talk with Executive Editor of Inclusion Instinct, LLC and former Chief People and Inclusion Officer of the NBA, Oris Stuart talk about creating a path a DEI path for your company. Listen as they talk about tapping into the right talent pools, communicating your DEI goals organization-wide, the importance of being patient throughout the journey, and much more.
Topics Include:
00:00 – Welcome, Oris Stuart
01:48 – Introduction to Inclusion Instinct
02:37 – How to diversify your company
04:29 – Having a rationale for diversification
05:43 – Creating meaning for diversity, equity, and inclusion (DEI)
06:41 – Financial benefits for DEI
08:27 – Creating a DEI plan
11:37 – U.S. Equal Employment Opportunity Commission
14:36 – The long-term goal of DEI
16:31 – Having thoughtful conversations about DEI
17:36 – How to find more diverse employees
21:45 – Having patience throughout the process
24:49 – Background qualifications
28:11 – Diversity evolution
30:16 – Wrap up
Find great diversity, equity, and inclusion resources on our DEI Resource Center at www.paychex.com/worx/workplace-inclusion-and-diversity.
Watch our webinar on the importance of leader training to DEI success at www.paychex.com/worx/webinar/leader-training-dei-success.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday May 11, 2023
Thursday May 11, 2023
Generation Z continues to enter the workforce in droves — where, doing what, and for how much? A Paychex special report analyzed the data to answer these questions and Gene Marks shares his own insights on the impact. Plus, job numbers exceed expectations, and every business will be in the mix to hire the right talent. And what is one Florida restaurant thinking by tacking on a huge service fee to their customers’ bill? Listen to this week’s episode.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday May 09, 2023
Tuesday May 09, 2023
With the recent bank failures, many people and businesses throughout the U.S. are wondering what the future may hold for the banking industry. That’s why we’re talking with Sayee Srinivasan, Chief Economist and Head of Research for the American Bankers Association. Hear what he had to say about the state of the banking sector, the importance of micro vs. macro trends, why businesses should build a relationship with their bank, FDIC coverage, and much more.
Topics Include:
00:00 – Welcome, Sayee Srinivasan
00:58 – Introduction to the American Bankers Association
05:25 – The economy based on banking data
07:39 – Micro vs macro trends
09:27 – Should we be worried about the banks?
11:08 – The state of the banking system
12:11 – Building a relationship with your bank
14:32 – Questions you should be asking
16:32 – Regulatory requirements
17:56 – Finding data on banks
19:12 – FDIC coverage
23:14 – Competitive non-bank entities
26:19 – Interest rate outlook
30:53 – Wrap up
Have a guest or topic you’d like to suggest for the show? Submit your ideas at https://pages.paychex.com/business-podcast-requests.html.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday May 04, 2023
Thursday May 04, 2023
Government agencies and state governments have artificial intelligence on the radar, making noise about regulations to protect the American public especially regarding potential discrimination around lending and housing. Gene Marks also shares insights on which states, according to recent reports, are tough to start a business or hire employees. Listen to the podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday May 02, 2023
Tuesday May 02, 2023
When it comes to operations management, finding the right CRM platform is essential for businesses, especially those in the home services industry. That’s why CEO Sam Pillar co-founded the Jobber platform, to help them with organization, scheduling, invoicing, and more. Tune in to this episode of Paychex THRIVE, a Business Podcast, to hear what Sam had to say about how Jobber came to be, the user experience, and how it’s changing the industry for the better.
Topics Include:
00:00 – Welcome, Sam Pillar
02:14 – Background in CRM software
04:32 – Introduction to Jobber
08:21 – The impact of the past year
09:11 – How Jobber raised capital
11:06 – A product for the home services category
13:12 – Transforming the home services category
15:06 – An operations management program
17:23 – How Jobber is changing these businesses
20:43 – The implementation model
22:03 – User experience
24:06 – Customization and software integrations
27:03 – Getting up and running with Jobber
28:12 – The generational transition of business owners
29:29 – An entrepreneurship opportunity
30:53 – Wrap up
Have a guest or topic you’d like to suggest for the show? Submit your ideas at https://pages.paychex.com/business-podcast-requests.html.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Apr 27, 2023
Thursday Apr 27, 2023
As unemployment numbers go up amid layoffs by large companies, small businesses might be the beneficiary of a growing talent pool. One bit of good news is a Pew study that shows a rise in private-sector retirement plans offered by businesses in states that mandate workplace retirement plans. Gene Marks shares his thoughts on the benefits of proposed federal pay transparency legislation and wonders whether grants and monetary perks will bring businesses back to metropolitan U.S. cities. Listen to the episode.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Apr 25, 2023
Tuesday Apr 25, 2023
With the changing U.S. economy that includes a tumultuous banking system, rising interest rates, and inflated pricing, comes a changing consumer, one that is willing to push back on companies. Take a listen to hear from the Executive Editor of Yahoo! Finance, Brian Sozzi as he talks about just this with host of Paychex THRIVE, a Business Podcast, Gene Marks.
Topics Include
00:00 – Welcome, Brian Sozzi
01:14 – Brian’s background
03:51 – Executive Editor at Yahoo! Finance
06:03 – A bit about Yahoo! Finance
09:35 – The state of banking in the U.S.
11:53 – Rising interest rates
13:02 – Impact on business hiring
15:42 – Inflated pricing
17:41 – The changing U.S. consumer
19:57 – Real estate challenges
22:24 – Artificial intelligence (AI) and productivity
24:13 – Is AI the solution for all companies?
25:55 – Where should you invest your money?
27:28 – Wrap up
Learn how to enhance the customer experience with ChatGPT at www.paychex.com/worx/podcasts/business/chatgpt-ai-technology.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Monday Apr 24, 2023
Monday Apr 24, 2023
Healthcare benefits are an important part of your ability to attract and retain talent which is why it’s so important to choose your offerings based on what best fits your employees and your business. On this episode of Paychex THRIVE, a Business Podcast, host Gene Marks is talking with Shane Foss, Founder and CEO of Hooray Health, a platform that provides unique healthcare services for businesses and individuals. Hear what Shane had to say about how businesses can help employees not overpay for healthcare, the importance of offering telehealth services, the increasing costs of healthcare, and more.
Topics Include:
00:00 – Welcome, Shane Foss
00:36 – Introduction to Hooray Health
04:26 – How Hooray Health minimizes out of pocket costs
07:10 – Covering basic, urgent health needs
09:47 – Who covers the cost of Hooray Health
10:20 – Helping employees not overpaying for healthcare
12:58 – Hooray Health network
14:19 – The importance of telehealth services
16:56 – Mental health and counseling services
18:03 – Health savings account plans
20:01 – Increasing costs of healthcare
22:24 – Hooray Health as a primary health benefit
28:26 – Wrap up
Read about employee benefits trends of 2023
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Apr 20, 2023
Thursday Apr 20, 2023
Access to funds is becoming an issue for small businesses, whether it’s a cash flow shortage or high interest rates for loans. Even mass transit systems in some major cities are finding themselves millions of dollars short, but that’s because fare evasion. A study found that 26% of businesses interviewed have only enough funds to stay open 60 days if their cash flow dried up. Gene Marks offers insights on this challenge, plus he takes a look at how the IRS funding could further hamper small businesses. Listen to this week’s podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Apr 13, 2023
Thursday Apr 13, 2023
While a report from the Brookings Institution reveals that Americans have shaved a little more than a half hour from their average work week, other news indicates that the work is still getting done. The Services industry continues to expand and employment ticks up, especially in the South. Gene Marks shares insights on why working less and getting more done is a positive trend, as well as who is actually doing the work. Listen to the podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Apr 11, 2023
Tuesday Apr 11, 2023
As a Senator for the state of Wisconsin, Ron Johnson knows the enormous impact the government can have on our economy, our businesses, and our lives. That’s why he is working to ensure that there’s more transparency within government. Listen in has Senator Johnson talks with host, Gene Marks about what he’s doing to help businesses, including his work on the Guidance Out of Darkness (GOOD) Act, his thoughts on independent contractor classification, the complexity of our tax code, and much more.
Topics Include:
00:00 – Welcome, Ron Johnson
00:46 – Guidance Out of Darkness (GOOD) Act
02:56 – Cost of complying with government regulations
03:38 – How business owners find guidance today
04:35 – Who supports the GOOD Act?
06:10 – Independent contractor classification
08:08 – What could happen with reclassification ruling?
08:51 – New IRS commissioner, Danny Werfel
09:29 – Possible increase in IRS audits
10:16 – Complexity of our tax code
13:27 – IRS Accountability Act
14:05 – Transparency in government
15:08 – Prevent Government Shutdowns Act
18:53 – The national debt and increasing interest rates
19:56 – Corporate tax rate
22:08 – Senator Johnson on Senate Finance Committee
24:26 – The Senator’s ideal way to handle taxes
28:15 – Wrap up
Learn more about the proposed worker classification rule at www.paychex.com/articles/compliance/dol-independent-contractor-rule.
Find out how the Inflation Reduction Act is increasing IRS audits and enforcement at www.paychex.com/articles/compliance/inflation-reduction-act.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Apr 06, 2023
Thursday Apr 06, 2023
New federal support is available for women-owned small businesses, as they comprise nearly half of all businesses launched in 2021 and face unique obstacles. Also, according to a new survey from the U.S. Chamber of Commerce, around half of small business owners rate their access to capital or loans as good. That’s lower than in recent years, and Gene Marks has some thoughts on why. And some of the country’s top minds have thoughts on that open-source chatbot AI, ChatGPT, calling for a pause on its development.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Apr 04, 2023
Tuesday Apr 04, 2023
You’ve seen him on Bravo’s “Million Dollar Listing New York,” but did you know that Ryan Serhant is also the founder and CEO of the world’s most followed real estate brokerage brand, SERHANT. On this episode of Paychex THRIVE, a Business Podcast, Ryan is talking with Gene Marks about the economic outlook for 2023, 2024, and 2025 and what that means for commercial real estate. Listen in as he shares a bit about how he started SERHANT., the impact of interest rates on real estate, the importance of differentiating yourself in your industry, and much more.
Topics Include:
00:00 – Welcome, Ryan Serhant
01:05 – Introduction to SERHANT.
03:56 – Today’s real estate market
07:42 – Impact of interest rates on real estate
11:14 – What to do during today’s economy
13:58 – Turnover in the real estate industry
15:07 – Outlook for 2023, 2024, and 2025
15:51 – Silicon Valley Bank and financial service industry
19:22 – Work from home culture
20:56 – Differentiating yourself
22:00 – Advice for purchasing commercial property
23:22 – The importance of being able to adapt
24:42 – Selling commercial property in 2023
27:06 – The future for Ryan Serhant and his business
28:58 – Wrap up
What other small business trends can you expect in 2023? Learn more at www.paychex.com/articles/management/small-business-trends.
Hear more about the Business Outlook for 2023 at www.paychex.com/worx/podcasts/business/matt-egan-on-business-outlook-2023.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Mar 30, 2023
Thursday Mar 30, 2023
In several recent surveys, results show that only 27% of owners have a fully laid-out plan to pass a family-owned business to the next generation, while in another, small-business owners said minimum-wage increases have little negative impact on their operations. Gene Marks shares insights such as being upfront and getting all succession plans in writing. On the minimum wage topic, he has some doubts and shares his reasons on this week’s podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Mar 28, 2023
Tuesday Mar 28, 2023
The SECURE Act 2.0 was signed into law at the end of 2022, building upon the work that the original SECURE Act did to address the retirement crisis in the U.S. On this episode of Paychex THRIVE, a Business Podcast; host Gene Marks is talking with the CEO of the American Retirement Association, Brian Graff. Listen in as Brian discusses the impact that SECURE 2.0 will have on businesses and employees, and what some of the great incentives it has built in.
Topics Include:
00:00 – Welcome, Brian Graff
01:14 – American Retirement Association
02:21 – Purpose of the SECURE Act 2.0
03:18 – Likelihood of workers to saving
04:23 – Impact of SECURE 2.0 on businesses
05:01 – Will SECURE 2.0 have a bigger impact?
06:18 – SECURE Act 2.0 incentives
07:27 – State plans vs. SECURE Act 2.0 tax plan
08:34 – Tax credits and Starter-K
09:58 – Tax credits for matching contributions
11:51 – Matching on student loan payments
13:33 – Emergency withdrawal provision
15:25 – Flexibility with Roth accounts
17:01 – New Roth requirements
18:53 – Automatic enrollment
21:18 – Database for missing retirement accounts
23:25 – Part time worker eligibility to save
24:44 – Impact of raising age for distribution
27:35 – What should business owners be doing?
29:17 – Wrap up
Hear more about how the SECURE Act 2.0 is working to combat the retirement crisis at www.paychex.com/worx/podcasts/business/secure-act-combating-retirement-crisis.
Learn more about the SECURE Act 2.0 incentives at www.paychex.com/articles/compliance/secure-act-changes.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Mar 23, 2023
Thursday Mar 23, 2023
Illinois joins several states in mandating paid leave to all workers for any reason — and impacting all sized businesses. Plus, a study reveals that 45 percent of Millennials have a side hustle to keep their work-work balance, but will potential upcoming rules by the Department of Labor and court decisions in California change how independent contractors want to work? Gene Marks shares his insights on this week’s podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Mar 21, 2023
Tuesday Mar 21, 2023
Host of Paychex THRIVE, Gene Marks is talking with Dr. Adam Ozimek, Chief Economist for the Economic Innovation Group. Hear what they had to say about some key current event trends, including the impact of high-skilled vs. low-skilled immigration, what the future may hold for non-compete clauses and what that could mean for employers, and what the tough labor market can tell us about today’s economy. Tune in to find out more.
Topics Include:
00:00 – Welcome, Adam Ozimek
00:39 – The Economic Innovation Group
02:19 – The complexities business owners face
03:30 – High-skilled immigration policy
05:52 – Immigration and exporting educational services
08:13 – Highly-skilled workers impact on international relations
09:27 – High-skill immigration legislation
11:26 – The topic of low-skilled immigrants
13:05 – Policy challenges of low-skilled immigration
14:54 – Non-compete clauses in employment contracts
18:21 – Why the backlash to possible ban on non-competes
20:13 – How value of non-compete clauses to employers
21:31 – Why do we have so many unfilled jobs?
23:24 – The sign of an unhealthy economy
25:00 – The pandemic’s impact on the labor market
27:14 – Wrap up
Looking for ways to set your business apart in a tight labor market? Read more here www.paychex.com/worx/webinar/attracting-and-retaining-talent-ways-to-help-your-business.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Mar 16, 2023
Thursday Mar 16, 2023
President Biden offers up a bug-numbers federal budget that will never pass, but he’s thinking long-term for a potential platform in the 2024 elections. Meanwhile, pay transparency is beginning to brew at the federal level. Gene Marks also takes a look at tipping that is drawing regulatory interest and an out-of-left-field proposal in Florida to exempt minor league ballplayers from making minimum wage. Check out this week’s podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
Finding financing for your business can be difficult, especially if your FICO score is not what larger banks require. On this episode of Paychex THRIVE, Gene Marks is talking with Solomon Lax, the CEO of Revenued, a business and financing company. Hear what Solomon had to say about rethinking how we look at businesses in need of funding, what Revenued does to help companies with subprime credit, the Revenued Business Card, and more.
Topics Include:
00:00 – Welcome, Solomon Lax
00:40 – Introduction to Revenued
01:54 – Rethinking credit scoring
03:32 – The process of getting a loan
04:21 – Thinking beyond the FICO score
05:25 – Merchant cash advance07:41 – The opening for Revenued
07:50 – Looking at the business as a whole
09:50 – The Revenue business card
11:12 – Who should take advantage of this card?
12:00 – Return on investment when considering loans
13:34 – Revenued card compared to traditional cards
16:17 – Terms of repayment
16:42 – Point of sales systems and accounting systems
19:26 – Types of businesses using the Revenued card
20:53 – The benefit to under-prime businesses
23:48 – Episode wrap up
Have a guest or topic you’d like to suggest for the show? Submit your ideas here.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Mar 09, 2023
Thursday Mar 09, 2023
While the DOL works on getting a new Secretary of Labor confirmed, Gene Marks says the department’s recent progressive nature isn’t likely to change. However, what should change for businesses are their payments processes with the use of cash and checks by consumers dropping significantly compared with online apps and digital wallets. Also, millions have been infused into the State Small Business Credit Initiative program. If your state has an SSBCI, check into it. Listen to this week’s podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Mar 07, 2023
Tuesday Mar 07, 2023
You’ve heard about public relations, but is PR the right move for your business? Listen in as host Gene Marks talks with CEO of Hypemachine, Olga Orda, about what public relations really is, how the media can help create credibility for businesses, creating a compelling story to tell, and much more.
Topics Include:
00:00 – Introduction to Olga Orda
01:54 – The purpose of public relations
03:41 – Is PR for every company?
05:16 – How the media creates credibility
07:00 – What is media today?
08:04 – Local versus national PR
09:02 – What does Hypemachine do?
10:36 – The cost of using Hypemachine
11:08 – How long should you use Hypemachine?
11:52 – The right time to use Hypemachine
12:47 – What you can expect to get from Hypemachine
14:39 – How to make your story compelling
16:53 – The impact of current events on your story
19:01 – Hypemachine versus traditional PR firms
20:50 – The use of artificial intelligence
21:11 – What’s included with Hypemachine subscription?
22:30 –Types of clients are right for Hypemachine
24:27 –PR options are available for business owners
26:29 – Wrap up
Have a guest or topic you’d like to suggest for the show? Submit your ideas payx.me/thrivetopics.
Learn more about Hypemachine at hypemachine.io.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Mar 02, 2023
Thursday Mar 02, 2023
Legislators in the Golden State continue trying to shake up the fast-food franchise industry have proposed establishing joint liability between franchisor and franchisee, which was met with quick opposition. Meanwhile, the IRS made changes that would require many more businesses to e-file more returns and documents in 2024. How might these impact how you do business? Listen to this week’s podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Feb 28, 2023
Tuesday Feb 28, 2023
On this episode of Paychex THRIVE, a Business Podcast; host Gene Marks is talking with Lyn Alden, Founder of Lyn Alden Investment Strategy about the outlook of the 2023 economy. Listen in as Lyn does a deep dive on everything from fiscal deficits, the impact of a strong labor market, which industries will stay strong, how the national debt will impact businesses, inflation, and much more.
Topic Include:
00:19 – Introduction to Lyn Alden
03:52 – Reading this year’s economy
06:15 – Predictions for economic conditions
08:18 – Fiscal deficits
09:47 – Demand suppression during 2023
11:15 – The strong labor market
12:10 – Strong vs. weak industries
15:12 – Interest rate sensitivity
17:56 – Impact of rising interest rates
20:09 – The national debt
22:52 – inflationary periods
26:37 – Wrap up
Get more information on different types of financing for small businesses at www.paychex.com/articles/finance/securing-small-business-financing.
Have a guest or topic you’d like to suggest for the show? Submit your ideas at payx.me/thrivetopics.
Learn more about Lyn and investment strategies at lynalden.com
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Feb 23, 2023
Thursday Feb 23, 2023
Brick-and-mortar stores have to develop strategies to stay competitive and make the in-store experience unique. The good thing is the number of store openings exceeded store closings for the first time since 2016, and Gene Marks says this is good for businesses and consumers. He also says changes in labor laws wouldn’t be a bad thing if handled responsibly with proper parental consent and with coordination with the schools. Listen to this week’s podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Feb 16, 2023
Thursday Feb 16, 2023
The impetus behind the Great Resignation of 2022 — that the grass is greener someplace else — did not always pan out, according to a survey by Paychex and Fractl. Millions left jobs and the study found that 80 percent regret the decision. Mental health, work/life balance, and more suffered. Businesses can gain ground, especially those needing employees, if they refocus their internal processes to enhance reviews, use this to teach about the value of loyalty, and grasp boomeranging.
Read to full survey at https://www.paychex.com/articles/human-resources/exploring-the-great-regret.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
From childcare needs and healthcare to minimum wage and worker classification, business owners today are having to navigate a lot of important issues that impact their employees and their company. On this episode of Paychex THRIVE, host Gene Marks is talking to CEO and Founder of the Small Business Majority, John Arensmeyer about these topics and more and how business owners can support their employees and set their companies up for success.
Topics Include:
00:34 – Introduction to John Arensmeyer
01:49 – What does Small Business Majority do?
03:09 – Getting involved in the Small Business Majority?
04:00 – Small Business Majority funding
04:14 – Size of Small Business Majority
05:23 – Navigating challenges in an inflationary year
08:29 – Minimum wage increases
10:06 – Thoughts on worker classification
12:34 – Pro-business or pro-employee
15:39 – Retaining and attracting employees
17:19 – The impact of childcare needs on the workforce
19:11 – How healthcare impacts employee attraction
21:43 – Where to look for financing in 2023
24:30 – The Small Business Majority agenda for 2023
25:56 – The future of small business
27:35 – Wrap up
Here are some ideas to help employee retention and foster company success at www.paychex.com/articles/human-resources/creative-employee-retention-ideas.
Watch our webinar for ways to attract and retain talent at www.paychex.com/worx/webinar/attracting-and-retaining-talent-ways-to-help-your-business.
Read about the impact of benefits on recruiting employees at www.paychex.com/articles/hcm/benefits-help-recruit-and-retain-best-employees.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Thursday Feb 09, 2023
Thursday Feb 09, 2023
A survey reveals that, like many other generations, the Gen Z employees like to get paid. Compensation tops the list of what they value most. Gene Marks looks at a few other aspects Gen Zers desire when looking for work, as well as a few surprising things that don’t factor into their decision-making process when applying for a job. Listen to this week’s podcast.
DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.