THRIVE, a Paychex Business Podcast

Leveraging Reddit to Reach Business Prospects

December 21, 2021

Is the long-running Reddit platform, with its multitude of online groups formed around topic-specific sub-channels (subreddits), becoming a viable option for small business advertising? And what does product or service promotion look like inside a social media platform built on chats? Hear from Timo Pelz, vice president of business marketing for Reddit, on the ways business owners can leverage conversation and community — staples for the platform — to add value for users and align within dynamic discussions. Plus, hear how Reddit is branching into audio and visual, within its focus on authentic, engaging conversation.  

Topics include:

2:28 - The "towns" and communities of Reddit
4:59 - Reddit's advertising goals: minimal disruption
6:21 - How is Reddit's ad platform developing?
8:27 - How can small businesses reach prospects on the platform?
14:21 - Context, content, and conversation on Reddit
18:12 - Can businesses create subreddits for promotion?
19:40 - How limited disclosure fosters authenticity
21:58 - Will audio and video change Reddit's interface?


Blog content can help a business “soft sell” on a platform like Reddit. Learn how-to’s on blogging for your business at:

Discover a content community that may align with your business at:

Have a topic or guest to suggest for the show? Send your submissions to:

The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.