Designed for those who crave the inside scoop on everything from people to policy to profits, each THRIVE episode transforms complex business and HR topics into clear, actionable advice. Whether you’re an entrepreneur, a seasoned business owner, or an aspiring leader, this podcast is your go-to source for cutting through the noise and gaining a competitive advantage.
Episodes
3 days ago
3 days ago
27 min
Search engine optimization, or SEO, has changed more in the last two years than the previous ten, and small businesses are feeling it. Gene Marks sits down with Tom Capper of Moz to explain what actually works now, and what's no longer worth your time when it comes to organic search. Tom breaks down why your competitors' websites, local reviews, and even Wikipedia are suddenly part of your search strategy, how to show up when customers ask ChatGPT instead of Google, and what it takes to build a brand strong enough to rank in 2026.
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Topics include:
00:00 – Episode preview and guest introduction
02:16 – What changed in search since 2018
05:53 – Defining “surface area” in search
07:32 – Shrinking organic search real estate
10:03 – Is organic search less important now?
13:32 – Domain authority vs. brand authority
16:06 – Why having a brand matters more now
18:19 – Ads inside AI platforms
22:03 – Agents and the future “bot visitor” to your site
26:25 – Wrap up and thank you
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DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.