
Designed for those who crave the inside scoop on everything from people to policy to profits, each THRIVE episode transforms complex business and HR topics into clear, actionable advice. Whether you’re an entrepreneur, a seasoned business owner, or an aspiring leader, this podcast is your go-to source for cutting through the noise and gaining a competitive advantage.
Designed for those who crave the inside scoop on everything from people to policy to profits, each THRIVE episode transforms complex business and HR topics into clear, actionable advice. Whether you’re an entrepreneur, a seasoned business owner, or an aspiring leader, this podcast is your go-to source for cutting through the noise and gaining a competitive advantage.
Episodes

Jul 28, 2026
Jul 28, 2026
33 min
AI is reshaping how small businesses work, but knowing where to begin is the hard part. Entrepreneur Editor-in-Chief Jason Feifer joins Gene Marks for a practical conversation about where AI delivers real value. Learn why AI is “normal technology,” the real reason small businesses haven’t adopted it yet, and how to find the simple, high-value wins that deliver real ROI. Plus, why the smartest place to start isn’t the tech at all, it’s fixing what’s already broken in your business.
Want more from Jason? Subscribe to his newsletter, One Thing Better, for one weekly way to build a career and company you love: https://bit.ly/3RTMlyx
Our free AI & Automation Toolkit will help you find your first AI use case in just five minutes: https://bit.ly/4yaSarA
Simplify your business operations. Learn how Paychex can handle your HR and payroll so you can focus on what counts: https://bit.ly/3VtM6bs
Have a topic idea? Share it at https://payx.me/thrivetopics
Topics include:
00:00 – Episode preview and guest introduction
02:00 – What’s really happening with AI in small business
06:40 – AI as “normal technology” & early adoption patterns
08:40 – The microwave oven analogy for AI
12:33 – Practical AI use cases
16:09 – AI breaking what’s already broken
18:00 – An AI ROI story: Window & door company:
19:29 – “Stop doing what people hate”
23:16 – Data privacy concerns
27:50 – Jason’s $10M business idea
31:51 – Wrap up and thank you
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DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
