The Paychex Business Series Podcast with Gene Marks - Coronavirus

Salesforce Executive Vice President Talks the Importance of Customer Relationship Management (CRM) Software To Small Businesses

October 13, 2020

Building and maintaining customer relationships is more important now than ever before. With that in mind, many businesses are looking into customer relationship management (CRM), and may be asking themselves, “Is it time to invest in CRM software?” In this episode, Meredith Schmidt, Executive Vice President, General Manager of Salesforce Essentials and SMB at Salesforce, is talking with Gene Marks about the importance of CRM for small businesses, how to be sure you are taking full advantage of the software capabilities, the future of  Salesforce, and more.

For more ideas on how to connect with customers, read our article, “How Microbusinesses Can Build Customer Relationships.”

Looking for how to get back to business during COVID-19? Download our whitepaper, “Peer Insights to Help SMBs Get Back to Business.”

The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.