THRIVE, a Paychex Business Podcast

The Seven Core Principles Behind the Art of Influence That Can Benefit Your Business with Dr. Robert Cialdini

July 20, 2021

Having spent over 30 years designing, conducting, and publishing peer reviewed research on the ethical applications of influence and why people say yes to requests, Dr. Robert Cialdini joins host Gene Marks to talk about the seven core principles behind the art of influence. Listen in as they talk about how reciprocity, scarcity, authority, commitment and consistency, liking, consensus, and unity can help persuade people and how they relate to businesses like yours. 


For more ways to get customers to return to your business, read our article 7 Tips on How to Get Return Customers at

Get tips and techniques on how to attract customers, in How to Refine Your Customer Acquisition Strategy at


The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.