THRIVE, a Paychex Business Podcast

Shake It ’Til You Make It: Zumba® Creator Beto Perez’s Rise to Success

October 12, 2021

Zumba® creator Beto Perez, a native of Colombia, brought his passion for music and dance into the fitness world and took it by storm. His story epitomizes the American dream for entrepreneurs: starting with nothing but a vision and hard work, then watching it succeed beyond imagination. Zumba dance workouts and classes are beloved by millions, and now reach more than 185 countries, while the brand includes instructor certification, sub-brands, and apparel. Celebrate Hispanic Heritage Month with this inspirational story from one of Latin America’s most renowned entrepreneurs.  

Topics include:

1:32 - Childhood love of dance
3:07 - First dance job at age 15
6:45 - Lambada dance competition win leads to more success
11:01 - Arrival in America and a key audition
13:47 - Choosing a future business partner
15:32 - The sales pitch that started it all
18:20 - Shifting the business model
19:49 - Scale, global success of Zumba fitness
21:46 - Adding new products to the brand
24:41 - New gym: City Zero
27:30 - What’s next? Sub-brand and … movie?


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