THRIVE, a Paychex Business Podcast
Senator Ben Cardin on Creating Opportunities for Minority Communities

Senator Ben Cardin on Creating Opportunities for Minority Communities

July 27, 2021

As new markets emerge in the U.S economy, the Senate is working to ensure growth in our diverse minority communities. In today’s episode, Gene Marks is joined by Senator Ben Cardin, part of the Senate Committee on Small Business and Entrepreneurship. Hear as he talks about three bills he’s supporting to develop, fund, and uplift minority entrepreneurs.   

Resources:

Want to know more about the importance of diverse small businesses? Check out this article, Business Owner Diversity: A Look at Certified Business Enterprises in the U.S., at www.paychex.com/articles/management/business-owner-diversity.

Learn about diverse recruiting with our article, Diversity Recruiting Strategies that Strengthen Your Workforce, at www.paychex.com/articles/human-resources/diverse-recruiting-strengthens-workforce.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

The Seven Core Principles Behind the Art of Influence That Can Benefit Your Business with Dr. Robert Cialdini

The Seven Core Principles Behind the Art of Influence That Can Benefit Your Business with Dr. Robert Cialdini

July 20, 2021

Having spent over 30 years designing, conducting, and publishing peer reviewed research on the ethical applications of influence and why people say yes to requests, Dr. Robert Cialdini joins host Gene Marks to talk about the seven core principles behind the art of influence. Listen in as they talk about how reciprocity, scarcity, authority, commitment and consistency, liking, consensus, and unity can help persuade people and how they relate to businesses like yours. 

 Resources:

For more ways to get customers to return to your business, read our article 7 Tips on How to Get Return Customers at www.paychex.com/articles/marketing/how-to-get-customers-to-return.

Get tips and techniques on how to attract customers, in How to Refine Your Customer Acquisition Strategy at www.paychex.com/articles/marketing/how-to-refine-customer-acquisition-strategy.

 

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

With Cyber Attacks on the Rise, What Can You Do to Protect Your Business?

With Cyber Attacks on the Rise, What Can You Do to Protect Your Business?

July 13, 2021

Currently a $1.5 trillion market, the cyber crime economy just continues to grow. So, is your business prepared with the security it needs to protect against a cyber attack? On this episode of the Paychex Business Series podcast, Gene Marks is talking with Rick McElroy, Principal Cyber Security Strategist at VMware, about what businesses need to do to protect themselves. Hear as he talks about the different types of cyber crimes, the security threats you may face with a remote workforce,  how to protect your company, and much more.

 Resources:

Want to learn more about cyber security? Read our article, What Does Cyber Security Mean to Your Business? at www.paychex.com/articles/management/cyber-security-and-a-secure-business?

For more tips on data security read our article, Data Security Tips for Employees Working from Home at www.paychex.com/articles/management/cyber-security-tips-working-from-home.

Wondering about other ways to protect your business from a cyber attack? Read our article, Cyber Liability: Why Your Business Needs It at www.paychex.com/articles/human-resources/cyber-liability-insurance-why-your-business-needs-it.

 

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.