How eBay is Creating Communities for Buyers and Sellers

Starting, building, and growing a business can be very exciting and rewarding, it can also be very isolating. That’s why it’s so important to connect with your customers and other business owners to create communities to learn, share, and build relationships. On this episode of THRIVE, a Paychex Business Podcast, Gene Marks is talking with Rebecca Michals, Director of Community Engagement at eBay about the importance of community involvement. Whether you’re an eBay seller or just a business leader, you’ll want to hear what Rebecca had to say about the importance of sharing your passions with others, using fellow business owners as a support system, communicating with customers, and more.

Topics Include:

00:37 – Rebecca Michals and her position at eBay
03:32 – How eBay sellers can connect with each other
04:19 – Forum moderation
05:24 – Why sellers participate in the eBay community
07:26 – Opportunities for sellers to connect face-to-face
09:23 – Content and training through eBay Academy
12:03 – Using email to provide information and content
13:25 – Building a community with your customers
17:48 – How eBay is helping sellers have access to capital

Creating a community can help you connect to your buyers, find out other ways to build customer relationships at www.paychex.com/articles/management/microbusinesses-build-customer-relationships.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.