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Tuesday Sep 08, 2020
Tuesday Sep 08, 2020
With an influencer like actor Ryan Reynolds, who would ever doubt the success of the spirits brand Aviation American Gin? But Senior Brand Manager, Adrian Molina, says there’s much more to influencer marketing than a big name. Hear as he shares with Gene Marks about his experience working with Reynolds – as an influencer and creative partner, why he feels it’s so important to find an influencer who is truly invested in the success of a brand, how social media can be used as a listening tool, and the importance of knowing the impact of your marketing plan.
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The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
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