Social media platforms such as Facebook and Instagram have become increasingly popular for use by small businesses as a tool for marketing, facilitating store traffic, and completing transactions. In this episode, host Gene Marks talks with Rich Rao, Vice President of Small Business at Facebook. Hear what he has to say about the increasing trend of small businesses entering the eCommerce space, how companies are using social media as a form of communication with their customers, what features Facebook provides small business owners, and where he sees the future of the Facebook Small Business group going to help companies be successful.
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