Robert Cresanti of the International Franchise Association Explains How Ingenuity and Strength Are Helping Franchise Owners Emerge From COVID-19
As the nation begins to come out of the current coronavirus pandemic, and businesses, including franchises, start to reopen, the true effects of the shutdowns are emerging. In this episode, Gene Marks talks with President and CEO of the International Franchise Association (IFA), Robert Cresanti, and Senior Vice President, Government Relations and Public Affairs of the IFA, Matt Haller, about the effect of the pandemic on franchise owners across the country and how they used their creativity to making it through. Robert and Matt give insights and advice for franchise owners moving forward, including using communication as a foundation of managing change, how to encourage employees to return to work, whether they see the economy rebounding, and the opportunity for both existing and prospective franchise owners.
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