THRIVE, a Paychex Business Podcast
Mastering E-Commerce Challenges Emerging from the Pandemic

Mastering E-Commerce Challenges Emerging from the Pandemic

November 30, 2021

During the pandemic, online shopping skyrocketed, straining the bounds of e-commerce scale and service capabilities. As we emerge from the pandemic, supply chain shortages further frustrate customers and businesses awaiting delivery of goods. However, Vivek Pandya, senior digital insights manager at Adobe, shares analysis on the e-commerce trends showing remarkable growth, and the opportunities for small businesses to leverage big-box pressure points to service and attract customers.

Topics include:

3:02 - How Adobe aggregates data to analyze trends
5:14 - What the out-of-stock notification rate reveals
8:01 - Consumer perspectives on product availability
12:35 - Shortage impacts in electronics
14:04 - Buy Now, Pay Later: origins and innovations
16:40 - Increases in curbside pickup with online orders
18:46 - Advantages of early discounts for small businesses
19:22 - Spending forecast for this holiday season

Resources:

If your small business does not yet have an online presence, learn how to get started at www.paychex.com/articles/management/how-to-put-a-business-online.

Selling to customers out-of-state? Find out if you are required to collect online sales tax at www.paychex.com/articles/compliance/supreme-court-ruling-online-sales-tax.

Have an idea for a show topic or guest? Submit your suggestions to: http://payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Help at the Holidays: Emergency Bill Seeks to Relieve Cargo Ship Bottlenecks

Help at the Holidays: Emergency Bill Seeks to Relieve Cargo Ship Bottlenecks

November 23, 2021

Will the Supply Chain Emergency Response Act bill proposed by U.S. Senator Rick Scott (R-FL) rescue the businesses and families impacted by supply chain shortages at the critical holiday sales season? In this special episode, hear specifics of his plan to fix the supply chain disruption by offering incentives to reroute cargo ships from the West Coast through the Panama Canal to Florida and East Coast ports instead. Could this be a quick win for American businesses, jobs, and families? 

Topics include:

  • What spurred this proposal?
  • What are specifics of the proposal?
  • How likely is it that Congress will enact this bill?
  • What funding could make it possible?
  • If enacted, how soon could goods reach store shelves?

UPDATE: As of Nov. 17, Sen. Scott’s bill has been blocked in the Senate’s Commerce, Science, and Transportation committee and has not yet reached the full Senate floor for a vote.  

Track the progress of this proposal at: https://www.congress.gov/bill/117th-congress/senate-bill/3224/committees

Resources:

Need ideas for Small Business Saturday promotions? Check out our tips at: www.paychex.com/articles/marketing/small-business-saturday-ideas.

Want to suggest a guest or topic for the show? Submit your ideas at: http://payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

The Reach Factor: Neil Patel on How Small Businesses Compete Effectively Online

The Reach Factor: Neil Patel on How Small Businesses Compete Effectively Online

November 16, 2021

Google AdWords vs. Organic SEO. Facebook. Instagram. LinkedIn. When it comes to online marketing, how can small businesses stretch limited dollars over multiple platforms to reach customers effectively? And how can they compete against larger companies with massive marketing budgets? Neil Patel, recognized as one of Forbes’ top 10 marketing influencers, shares insights and growth marketing strategies your business can leverage across social media, digital ads, and your company website, to earn the best bang for your buck.

Topics Include:

2:27- Are Google Ads worth the cost?
5:29 - How can SMBs compete with larger firms?
9:11 - Let ROI determine marketing channels
11:32 - Predicting what Google will do next
15:25 - Competitive advantages of Facebook ads
17:12 - LinkedIn favors content creators
19:36 - Why LinkedIn ads are so costly
21:34 - How to use photo-focused platforms for recruiting
23:51 - Red-flag warnings for social media newcomers
28:57 - How do businesses evaluate a digital marketing agency?

Resources:

Learn more about Neil Patel and his digital marketing resources at: http://npdigital.com

What successful marketing habits should small business owners develop? Read our 5-minute summary: www.paychex.com/articles/marketing/10-marketing-habits-small-business-owner-should-have.

Want to suggest a topic or guest for the show? Submit your ideas at: http://payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Forecasting Future Success for Franchises

Forecasting Future Success for Franchises

November 9, 2021

Franchise owner-operators are facing current challenges on several fronts: labor shortages, uncertainties around pending vaccine mandates, and pressures from potential expansion of joint employer classification with national brands. Meanwhile, wages and benefits are up, and opportunities for veteran- and minority-owned franchises continue to grow. Hear from Matthew Haller, president and CEO of the International Franchise Association (IFA), how the organization advocates for its members, and the data that shows why franchising remains a proven path to success for many entrepreneurs.

Topics include:

3:22 - Functions and focus of the IFA
5:54 - Higher wages, better benefits for new hires
7:02 - Some brand ads now push hiring, not product
11:22 - Where, how are franchisees finding hires?
14:01 - Could joint employer expansions harm franchising?
19:11 - Impact of OSHA vaccine mandate
20:16 - IFA supports for veteran- and minority-owned franchises
24:37 - What's changed in franchising?

Resources:

Is staffing a challenge for your franchise? Find tools and tips with our article "How Franchise Owners Can Recruit Top Employees" at www.paychex.com/articles/human-resources/how-to-recruit-franchise-employees.

What HR tech tools could help save valuable time as you manage your franchise? Learn more at www.paychex.com/articles/hcm/how-franchises-can-benefit-hcm.

Have a topic or guest to suggest for the show? Submit your ideas here: http://payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Could a 4-Day Work Week Be On the Horizon?

Could a 4-Day Work Week Be On the Horizon?

November 2, 2021

With many U.S. workers emerging from the pandemic seeking more flexible working hours, could a 4-day work week become a new standard for business? Hear why U.S. Rep. Mark Takano (D-CA) has proposed an hourly change to the standard work week, the different shapes it could take across various sectors, and which companies might be the first to give it a try. 

Topics Include:

5:03- History of the 5-day, 40-hour work week
6:38 - What shape could a 4-day week take?
10:25 - How might different sectors implement it?
14:06 - Which firms could launch a new trend?
16:56 - Union Eligibility: PRO Act vs. CA-AB5
21:31 - Misconceptions on the PRO Act

Resources:

What benefits do part-time employees qualify for? Read more at: www.paychex.com/articles/employee-benefits/5-things-about-offering-benefits-for-part-time-employees

Send us topics and guests you'd like to hear at payx.me/thrivetopics.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.