The Paychex Business Series Podcast with Gene Marks - Coronavirus
How Marketing on Instagram Has Helped Ron Everline Grow, Scale, and Connect His Business

How Marketing on Instagram Has Helped Ron Everline Grow, Scale, and Connect His Business

February 23, 2021

When Ron “Boss” Everline decided to open a gym, he never realized what an impact he could make on individuals’ lives. That’s when he realized that training people was his calling in life. Now, 11 years later, Ron’s company Just Train, has over 1 million followers on Instagram. Listen in as he talks about, why he chose Instagram over other social media platforms, how he’s used it to help authentically build a following and referral source for his company, how he has positioned himself to stand out amongst a crowded market, building a brand, and more.

Resources:

To get more tips on social media strategies, read our article 5 Minutes a Day to a Better Social Media Strategy.

For more great information on how to market your business, download our free guide Startup Guide: Market Your Business.

Follow Paychex on Facebook @Paychex and Instagram @Paychex_Inc

Follow Ron "Boss" Everline on Instagram @justtrain

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Pivoting Your Business (and Thriving) During COVID

Pivoting Your Business (and Thriving) During COVID

February 16, 2021

With COVID-19 changing consumer buying behavior, small businesses have had to pivot quickly to meet customers where they are. For small business owners, how do you know if you are making the right decision when considering offering online payments or upgrading your payment technology?

In this episode, Gene Marks tackles these tough questions with Leslie Pearce, Senior VP of Inside Sales at Fiserv. You will hear in-depth insights into what small business owners need to succeed, and how a POS platform such as Clover can simplify these challenging tasks for a small business owner. In addition, Leslie provides details around the Fiserv Back2Business program, a multi-pronged initiative to invest $50 million in minority-owned business owners and the ecosystem of community organizations serving diverse entrepreneurs.

Resources:

Learn how businesses across the U.S. are pivoting to a new normal in our whitepaper SMBs & COVID-19: Peer Insights for Rebuilding and Recovery.

The Fiserv Back2Business program is accepting grant applications from minority-owned small businesses in Atlanta, Chicago, Milwaukee, New Jersey, New York, and soon to be Oakland. Qualifying businesses can receive up to $10,000 in COVID relief funds. Businesses can apply at aeoworks.com/Fiserv.

If you enjoyed this episode, make sure to hit follow so you won’t miss out on the latest small business insights.

Follow Paychex on Facebook @Paychex and Instagram @Paychex_Inc

Follow Fiserv on Twitter @fiserv and LinkedIn @fiserv

Follow Clover on Twitter @clovercommerce and on Instagram @clovercommerce

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Congressman Blaine Luetkemeyer Talks Building the Economy and Supporting Small Businesses

Congressman Blaine Luetkemeyer Talks Building the Economy and Supporting Small Businesses

February 9, 2021

As ranking member of the House of Representatives Small Business Committee, Congressman Blaine Luetkemeyer has some insight into some key economic topics affecting small business owners today and in the future. From his stance on the proposed national minimum wage increase, current unemployment benefits, and the national debt to the hot topic of worker classification, where he sees the future of bi-partisan agreements, and more – hear what he has to say in this episode of our business podcast.

Interested in learning more about key topics impacting businesses? Read our article, Top 10 Regulatory Issues Facing Businesses in 2021.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Senator Cory Booker Provides Insights for Small Business Owners

Senator Cory Booker Provides Insights for Small Business Owners

February 2, 2021

On this episode of the Paychex Business Series podcast, host Gene Marks is talking with U.S. Senator Cory Booker of New Jersey. Hear what the senator has to say about the minimum wage increase to $15 an hour and what that means for small business owners, the focus on low- and moderate-income area businesses in the new stimulus bill, and potential bipartisan agreements we may see in the future that will help the country as a whole. 

Learn more about the recent stimulus bill by reading, “Nearly $900B Relief Act Becomes Law, Includes Funds for Second Round of Paycheck Protection Program Loans.

Stay tuned for episode 35 as we'll be speaking with Congressman Blaine Luetkemeyer (R-MO) and getting his thoughts on the current economic status.

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.